Gary Brown Winning and retaining customers DEW 2014

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Marketing Presentation on Winning and retaining customers delivered during Donegal Enterprise Week 2014

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Gary Brown Winning and retaining customers DEW 2014

  1. 1. Turn your customer base
  2. 2. into a fan baseGary Brown | chairman@targetmcconnells.com
  3. 3. The only true function of a business is To create and keep satisfied customers
  4. 4. MAKE PEOPLE WANT TO DO BUSINESS WITH YOU Each day, everyday
  5. 5. STEP UP OUR GAME GET GOING
  6. 6. Turning your customer base in to a fan base
  7. 7. Turning your customer base in to a fan base Means engendering loyalty and forming strong emotional bonds with your customer
  8. 8. Characteristics of Great Loyatly Strategies • Good Start
  9. 9. Characteristics of Great Loyatly Strategies • Good Start • Dialogue
  10. 10. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance
  11. 11. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition
  12. 12. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty
  13. 13. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch
  14. 14. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch • Trust
  15. 15. Characteristics of Great Loyatly Strategies • Good Start • Dialogue • Relevance • Recognition • Support In Difficulty • Keeping In Touch • Trust • Spontaneity
  16. 16. Marketing leadership is always in the hands of those who have formed loyal bonds with their customers.
  17. 17. The ONLY function of a business is to create and keep satisfied customers
  18. 18. The ONLY function of a business is to create and keep satisfied customers The Result should be to make money

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