How Galway won the Volvo Ocean Race
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How Galway won the Volvo Ocean Race

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Presentation delivered during New Opportunities Day during Enterprising Donegal Business Week 2010 by Maria Moynihan Lee of HCB Marketing

Presentation delivered during New Opportunities Day during Enterprising Donegal Business Week 2010 by Maria Moynihan Lee of HCB Marketing

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How Galway won the Volvo Ocean Race Presentation Transcript

  • 1. HOW GALWAY WON THE VOLVO OCEAN RACE Maria Moynihan Lee Festival Director, Volvo Ocean Race Galway Stopover 23 May – 6 June 2009 HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE
  • 2. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 3. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 4. Economic Impact
    • 55.8m economic impact on Galway and Ireland
    • 36.5m of spending by race spectators from outside the local region
    • 650,000 spectators at Race Village and Salthill
    • Over 200,000 bednights
    • 99% of international visitors would recommend Galway as a holiday destination
  • 5. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 6. Media Report
    • 269 media attended Galway
    • TV audience globally of 1.327 billion
    • Radio listenership globally of 1.1 billion
    • Green Dragon US$43m media coverage (TV, Print & online)
    • Discover Ireland: 11,200 media items
    • Galway: 13,427 media items
    • Galway print cumulative readership of 234 million
    HOW GALWAY WON THE VOLVO OCEAN RACE
  • 7. HOW GALWAY WON THE VOLVO OCEAN RACE
    • 750 volunteers contributing
      • 30,000 man hours,
    • 100 free events,
    • 15 day free festival,
    • 17,000 photographs shared
    • 9 Red Arrows
    • 5km of bunting flags,
    • 1000 performers,
    • 500m of pontoons,
    • 500 spectator boats,
    • 4km of fencing,
    • 3km of cabling
    • A LOT OF COURAGE
    What did it take?
  • 8. HOW GALWAY WON THE VOLVO OCEAN RACE Marketing .....
    • Year to go launch
    • Building community
    • Communications integrated with Green Dragon
    • Media partnerships
    • Ad campaign with Failte Ireland
    • Challenge to broaden appeal beyond sailing community
    • Outdoor Advertising
    • Competitions
    • Festival Programme distribution
  • 9. HOW GALWAY WON THE VOLVO OCEAN RACE
    • Volunteers......
    • 750
    • NUI Galway partnership
    • Training
  • 10. HOW GALWAY WON THE VOLVO OCEAN RACE
    • Legacy
    • 7 Month Programme
    • 16,000 participants
    • 10,000 visits to the Race Village
    • Introduction to sailing
  • 11. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 12. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 13. HOW GALWAY WON THE VOLVO OCEAN RACE
  • 14. HOW GALWAY WON THE VOLVO OCEAN RACE Maria Moynihan Lee Festival Director, Volvo Ocean Race Galway Stopover 23 May – 6 June 2009 HOW GALWAY ‘WON’ THE VOLVO OCEAN RACE