Bobby Kerr for Donegal County Enterprise Board

W Working The New WayMarch 2011

Bobby Kerr

Key Facts - Insomnia Irelands leading Coffee Company 5 million cups of coffee sold annually 60 Shops 12 Million Turnover 200 Staff First Irish Company to go 100% Fairtrade and Organic All our coffee is roast to order Partnership with BWG foods(Spar & Mace)

How we stay in business Who are our customers ? Analyse our footfall numbers Focus on the average value transaction Be ahead of the competition Have a clear pricing and promotional strategy Declutter the shops of too many messages Drive sales through a consistent value proposition for all 2010 Reward Loyalty – Expand our Zappa technology Maximise every PR opportunity

Power of BrandThe Best Marketing is Free Marketing!

Its My Business & Up To Me Act professionally & honourably at all times Use the power of the brand Communicate regularly with your current & past customers Constantly be alert to opportunity Embrace technology – it makes life easier and more efficient Embrace the new ways of marketing, Facebook, Twitter Look for new ways to do things better

Enter the Dragon…  One of the 5 Irish Dragons  Two series completed  Have made 8 investments  Surfseeds  The Hangout  Kaylite  Bintrasher  Beal Organic Cheese  Grab radio App  Boiler Bleed  Mother and Baby Show  Viewing numbers over 500,000 per show  Back for Series 3 in 2011

All the Dragons

Top Ten Business Points 1. Don’t be afraid of Hard Work 2. Keep an eye on the Competition 3. Embrace Challenges 4. Take Calculated Risks 5. Always Reinvest in the Business 6. Good Communication is essential 7. Commit to Develop People in the organisation 8. A Clear Concise Strategy is vital 9. Plan all expenditure 10. Don’t forget about luck

Reasons to be Cheerful!BOBBYS TOP TEN LIFE TIPS:1. Forget the begrudgers2. Enjoy what you do3. Be thankful you have your health and family4. There is real value out there go and get it5. Surround yourself with positive people6. Set goals and targets for yourself7. Be realistic8. Don’t be afraid to adapt or change the plan9. Network – learn from others10. Stay in the ring – It will get better

Questions?

www.donegalenterprise.ie http://www.facebook.com/DonegalEnterprise http://twitter.com/DonegalCEB

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Bobby Kerr for Donegal County Enterprise Board

by Donegal County Enterprise Board on Mar 08, 2011

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Bobby Kerr for Donegal County Enterprise Board — Presentation Transcript