OUTPUT

80/20
RANK
GABRIEL BRADL
Y
BRADL .CO.NZ
Y
80/20 LINKEDIN FOR ADVISERS
•
•
•
•
•
•

How to attract new clients
How prospective clients buy intangible services
How an...
QUICK POLL
Stay standing if you:
•
•
•
•
•
•
•
•

Have a LinkedIn profile?
Have more than 100 connections?
Have more than ...
QUESTION
What is LinkedIn?

CREDIBILITY
BUILDING
TOOL
GABRIEL BRADL
Y
BRADL .CO.NZ
Y
QUESTION
When a prospective client Google's
your name, what do they find?
Would it help or hurt your chances?

GABRIEL BRA...
PROSPECTS ARE

57%

THROUGH THE SALES
PROCESS BEFORE THEY CALL

CEB Marketing Leadership Council, 2012 Customer Purchase D...
PROSPECTS CONSULT
INFORMATION SOURCES
BEFORE THEY CALL

10

CEB Marketing Leadership Council, 2012 Customer Purchase Decis...
CONSULT

WEBSITE

OFFLINE
MEDIA

10
INFORMATION
SOURCES

COMPETITORS
WEBSITE

ONLINE
FORUMS
DONE FOR YOU

MARKETING
NZ BUSINESS OWNERS BY AGE

Statistics New Zealand, Linked Employer-Employee Data, 2000–2011

GABRIEL BRADL
Y
BRADL .CO.NZ
...
THE CASE FOR LINKEDIN
•
•
•
•
•
•

Research prospective clients
Put your best foot forward
Position yourself as a thought ...
DONE FOR YOU

MARKETING
DONE FOR YOU

MARKETING
DONE FOR YOU

MARKETING
DONE FOR YOU

MARKETING
OPPORTUNITIES TO CONNECT

GABRIEL BRADL
Y
BRADL .CO.NZ
Y
QUICK START TACTICS
1. Invest in a professional portrait
2. Succinct, USP laden headline
3. Write a compelling summary
4. ...
• Converting Clicks Into Customers | Award Winning Author of
Ultimate Guide to LinkedIn for Business

• Personal Chef spec...
AVOID
•
•
•
•
•
•

Connecting with people you don’t know
Engaging in discussion groups
Spending more than 20 minutes a day...
LinkedIn for Business Advisers
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LinkedIn for Business Advisers

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Presentation given to 23 Advantage Business advisers in November 2013

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LinkedIn for Business Advisers

  1. 1. OUTPUT 80/20 RANK GABRIEL BRADL Y BRADL .CO.NZ Y
  2. 2. 80/20 LINKEDIN FOR ADVISERS • • • • • • How to attract new clients How prospective clients buy intangible services How and where buyers research Typical New Zealand business owner Opportunities for advisers Top tactics GABRIEL BRADL Y BRADL .CO.NZ Y
  3. 3. QUICK POLL Stay standing if you: • • • • • • • • Have a LinkedIn profile? Have more than 100 connections? Have more than 200 connections? Research prospective clients? See who views your profile? Have a paid LinkedIn membership? Have more than 300 connections? Have more than 400 connections? GABRIEL BRADL Y BRADL .CO.NZ Y
  4. 4. QUESTION What is LinkedIn? CREDIBILITY BUILDING TOOL GABRIEL BRADL Y BRADL .CO.NZ Y
  5. 5. QUESTION When a prospective client Google's your name, what do they find? Would it help or hurt your chances? GABRIEL BRADL Y BRADL .CO.NZ Y
  6. 6. PROSPECTS ARE 57% THROUGH THE SALES PROCESS BEFORE THEY CALL CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey DONE FOR YOU MARKETING
  7. 7. PROSPECTS CONSULT INFORMATION SOURCES BEFORE THEY CALL 10 CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey GABRIEL BRADL Y BRADL .CO.NZ Y
  8. 8. CONSULT WEBSITE OFFLINE MEDIA 10 INFORMATION SOURCES COMPETITORS WEBSITE ONLINE FORUMS DONE FOR YOU MARKETING
  9. 9. NZ BUSINESS OWNERS BY AGE Statistics New Zealand, Linked Employer-Employee Data, 2000–2011 GABRIEL BRADL Y BRADL .CO.NZ Y
  10. 10. THE CASE FOR LINKEDIN • • • • • • Research prospective clients Put your best foot forward Position yourself as a thought leader Opportunities to connect Get in front of second degree connections Advise clients with confidence GABRIEL BRADL Y BRADL .CO.NZ Y
  11. 11. DONE FOR YOU MARKETING
  12. 12. DONE FOR YOU MARKETING
  13. 13. DONE FOR YOU MARKETING
  14. 14. DONE FOR YOU MARKETING
  15. 15. OPPORTUNITIES TO CONNECT GABRIEL BRADL Y BRADL .CO.NZ Y
  16. 16. QUICK START TACTICS 1. Invest in a professional portrait 2. Succinct, USP laden headline 3. Write a compelling summary 4. Results orientated work experience 5. Give recommendations and get recommended 6. Build quality connections 7. Personally welcome new connections 8. See and be seen 9. Email signature 10. Take offline relationships online GABRIEL BRADL Y BRADL .CO.NZ Y
  17. 17. • Converting Clicks Into Customers | Award Winning Author of Ultimate Guide to LinkedIn for Business • Personal Chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012. • Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months. • Bestselling Author and Professional Speaker energizing audiences to overcome limiting beliefs. 90%+ sat ratings. • Increasing profits for senior living communities and home care agencies GABRIEL BRADL Y BRADL .CO.NZ Y
  18. 18. AVOID • • • • • • Connecting with people you don’t know Engaging in discussion groups Spending more than 20 minutes a day Posting too much content Using buzzwords LinkedIn display advertising GABRIEL BRADL Y BRADL .CO.NZ Y

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