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Introduction toSign Construction& TechnologiesPresented By:Kenneth Soday
What We’ll Be Talking About Today              Purpose of On-Premise Signs              Sign Types              Sign Const...
Presenter Profile                            •   26 years of hands-on experience with sales, design,                       ...
Purpose of On-Premise Signs                •   Attract new customers                •   Brand the business                ...
Purpose of On-Premise Signs                •   Attract new customers                •   Brand the business                ...
Purpose of On-Premise Signs                •   Attract New Customers
Purpose of On-Premise Signs                •   Brand the business
Purpose of On-Premise Signs               •   Create Impulse Sales
Purpose of On-Premise Signs                •   Identify the Business
Purpose of On-Premise Signs                •   Directional
Purpose of On-Premise Signs                •   Informational
Purpose of On-Premise Signs                •   Helpful?
Sign Types•   Ground Signs            •   Wayfinding     - Pylon                     - Directional     - Monument          ...
Locations Often Have              Several Sign FormsHigh-Rise   Freestanding   Monument   Marquee   Projecting   Awnings  ...
Sign Types             •   Ground Signs                 -   Pylon Signs                 -   Monument Signs                ...
Pylon/Pole Sign Examples
Monument Sign Examples
Sign Types             •   Building Signs                 -   Wall/Fascia Signs                 -   Projecting/Marquee Sig...
Wall/Fascia Sign Examples
Marquee and Projecting Sign Examples
Awning Sign Examples
Roof Sign Examples
Window Graphics Examples
Sign Types             •   Wayfinding                 -   Directional                 -   Informational
Directional/Informational Sign Examples
Sign Types             •   Temporary                 -   Banners                 -   Posters                 -   Special E...
Temporary Sign Examples
Sign Types             •   Off Premise                 -   Billboards                 -   Bus Shelters                 -  ...
Off Premise Sign Examples
Sign Construction& Technology•   Design                      •   Installation    -   Needs of the Business       -   Engin...
Sign Construction & TechnologyDesign                   •   Need For Business                       - Attract new customers...
Sign Construction & TechnologyDesign                   •   Allowable by code                       -   Definitions         ...
Sign Definitions•   Important for sign codes•   Poorly written definitions can result in confusion    and legal action•   Fl...
Available Square Footage Calculations•   Based on Primary Road Frontage•   Based on Primary Building Frontage•   Based on ...
Sign Construction & TechnologyDesign                      •   Visibility                      •   Readability             ...
Sign Construction & TechnologyDesign
Sign Construction & TechnologyFabrication  •   Structural materials
Sign Construction & TechnologyFabrication  •   Face Materials      - Routed aluminum   - Flex Face      - Molded Plastic  ...
Face MaterialRouted Aluminum
Face MaterialMolded Plastic
Face MaterialFlat Plastic
Face MaterialFlex Face
Face MaterialExposed Neon
Face MaterialFlat Cut Out Plastics                        •   Aluminum                        •   Wood                    ...
Sign Construction & TechnologyFabrication                    •   Lighting                        -   Internal             ...
Sign Construction & TechnologyLighting                    •   Internal Illumination                        - light source ...
Sign Construction & TechnologyLighting                   •   External Illumination                       - light source ou...
Sign Construction & TechnologyLighting                   •   Fluorescent
Sign Construction & TechnologyLighting  •   Fluorescent
Sign Construction & TechnologyLighting                   •   Neon/Cold cathode                       - Proven to be sturdy...
Sign Construction & TechnologyLighting                   •   Face channel letters w/ neon                       illumination
Sign Construction & TechnologyLighting      Exposed Neon     Exposed Neon w/                     incandescent lamps
Sign Construction & TechnologyLighting   • Metal Halide
Sign Construction & TechnologyLighting   • Metal Halide
Sign Construction & TechnologyLighting                   •   LED                       - Energy turns into Light          ...
Sign Construction & TechnologyLighting                   •   Reverse channel letters                       with LED illumi...
Sign Construction & TechnologyLighting                   •   Electronic Message Center
Sign Construction & TechnologyFabricationApplicable Codes  •   Signs are regulated by:       -   National Electric Code   ...
Underwriters Laboratories (UL) 48 •   Global independent safety science company •   Covers the sign industry and our produ...
Sign Construction & TechnologyInstallation•   Engineering•   Permitting•   Support Structures•   Sample installations
Sign Construction & TechnologyInstallation   • Engineering
Sign Construction & TechnologyPermitting   -   Permanent signs are installed with permits, subject to       oversight and ...
Sign Construction & TechnologyInstallation                                 •   Support                                    ...
Sign Construction & TechnologyInstallation                                 •   Support                                    ...
Sign Construction & TechnologyInstallation                           •   Same Structure,                               Dif...
Sign Construction & TechnologyInstallation•   Channel letter    with raceway
Sign Construction & TechnologyInstallation •   Channel letter     flush mount
Sign Construction & TechnologyInstallation  •   Inspections      -   Necessary to see that the Installer meets the        ...
Sign Construction & TechnologyMaintenance  •   Over time, signs require reinvestment:      -   Regular Service (replace bu...
Sign Construction & TechnologyMaintenance  •   Draft Spokane Code (proposed 2009):       - Nonconforming Signs          - ...
Sign Construction & Technology    Maintenance•   Alteration of Nonconforming Signs     -   Intent of Code?         -   Pre...
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Isa presentation ksoday

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Transcript of "Isa presentation ksoday"

  1. 1. Introduction toSign Construction& TechnologiesPresented By:Kenneth Soday
  2. 2. What We’ll Be Talking About Today Purpose of On-Premise Signs Sign Types Sign Construction Technologies
  3. 3. Presenter Profile • 26 years of hands-on experience with sales, design, management, consulting, fabrication, installation and permitting • State Certified Electrical Sign Contractor • Past President of Florida Sign Association • President of Southern States Sign Association Kenneth Soday President • Member International Sign Association Government Relations Committee • Many years of experience assisting city and county planners in evaluating and rewriting local sign codes
  4. 4. Purpose of On-Premise Signs • Attract new customers • Brand the business • Create impulse sales
  5. 5. Purpose of On-Premise Signs • Attract new customers • Brand the business • Create impulse sales • Identify the business
  6. 6. Purpose of On-Premise Signs • Attract New Customers
  7. 7. Purpose of On-Premise Signs • Brand the business
  8. 8. Purpose of On-Premise Signs • Create Impulse Sales
  9. 9. Purpose of On-Premise Signs • Identify the Business
  10. 10. Purpose of On-Premise Signs • Directional
  11. 11. Purpose of On-Premise Signs • Informational
  12. 12. Purpose of On-Premise Signs • Helpful?
  13. 13. Sign Types• Ground Signs • Wayfinding - Pylon - Directional - Monument - Informational - Pole • Temporary Signs• Building Signs - Banners - Wall/Fascia - Posters - Projecting/Marquee - Special Events - Roof - Political Signs - Awnings • Off Premise Signs - Window graphics - Billboards - Bus Shelters - Benches
  14. 14. Locations Often Have Several Sign FormsHigh-Rise Freestanding Monument Marquee Projecting Awnings Wall Signs Pylon
  15. 15. Sign Types • Ground Signs - Pylon Signs - Monument Signs - Pole Signs
  16. 16. Pylon/Pole Sign Examples
  17. 17. Monument Sign Examples
  18. 18. Sign Types • Building Signs - Wall/Fascia Signs - Projecting/Marquee Signs - Awnings - Roof Signs - Window Graphics
  19. 19. Wall/Fascia Sign Examples
  20. 20. Marquee and Projecting Sign Examples
  21. 21. Awning Sign Examples
  22. 22. Roof Sign Examples
  23. 23. Window Graphics Examples
  24. 24. Sign Types • Wayfinding - Directional - Informational
  25. 25. Directional/Informational Sign Examples
  26. 26. Sign Types • Temporary - Banners - Posters - Special Events - Political
  27. 27. Temporary Sign Examples
  28. 28. Sign Types • Off Premise - Billboards - Bus Shelters - Benches
  29. 29. Off Premise Sign Examples
  30. 30. Sign Construction& Technology• Design • Installation - Needs of the Business - Engineering - Allowable by code - Permitting - Final Design - Support Structure• Fabrication - Structural Materials - Sample Installations - Face Materials • Maintenance - Lighting - Applicable Codes
  31. 31. Sign Construction & TechnologyDesign • Need For Business - Attract new customers - Brand the business - Create impulse sales - Identify the business
  32. 32. Sign Construction & TechnologyDesign • Allowable by code - Definitions - Available Footage Calculations
  33. 33. Sign Definitions• Important for sign codes• Poorly written definitions can result in confusion and legal action• Flexible enough to capture emerging or rapidly developing forms of signage• Definitions from Model Sign Codes (on thumb drives)
  34. 34. Available Square Footage Calculations• Based on Primary Road Frontage• Based on Primary Building Frontage• Based on a percentage of Building Area
  35. 35. Sign Construction & TechnologyDesign • Visibility • Readability • Perceptual Detection (conspicuity)
  36. 36. Sign Construction & TechnologyDesign
  37. 37. Sign Construction & TechnologyFabrication • Structural materials
  38. 38. Sign Construction & TechnologyFabrication • Face Materials - Routed aluminum - Flex Face - Molded Plastic - Exposed Neon - Flat Plastic - Flat Cut Out Plastic - Aluminum- wood- foam
  39. 39. Face MaterialRouted Aluminum
  40. 40. Face MaterialMolded Plastic
  41. 41. Face MaterialFlat Plastic
  42. 42. Face MaterialFlex Face
  43. 43. Face MaterialExposed Neon
  44. 44. Face MaterialFlat Cut Out Plastics • Aluminum • Wood • High Density Foam
  45. 45. Sign Construction & TechnologyFabrication • Lighting - Internal - External - Fluorescent - Neon - Metal Halide - LED
  46. 46. Sign Construction & TechnologyLighting • Internal Illumination - light source emitting from the sign
  47. 47. Sign Construction & TechnologyLighting • External Illumination - light source outside the sign
  48. 48. Sign Construction & TechnologyLighting • Fluorescent
  49. 49. Sign Construction & TechnologyLighting • Fluorescent
  50. 50. Sign Construction & TechnologyLighting • Neon/Cold cathode - Proven to be sturdy and weather resistant - Comparatively long operational lifetimes - Traditional - popular use for outdoor signs - Sign industry works to properly dispose and recycle neon lamps
  51. 51. Sign Construction & TechnologyLighting • Face channel letters w/ neon illumination
  52. 52. Sign Construction & TechnologyLighting Exposed Neon Exposed Neon w/ incandescent lamps
  53. 53. Sign Construction & TechnologyLighting • Metal Halide
  54. 54. Sign Construction & TechnologyLighting • Metal Halide
  55. 55. Sign Construction & TechnologyLighting • LED - Energy turns into Light - Uses lower energy consumption, longer lifetime, smaller size - Increasingly popular type of lighting for outdoor signs - illuminate solely by the movement of electrons over a semiconductor material
  56. 56. Sign Construction & TechnologyLighting • Reverse channel letters with LED illumination
  57. 57. Sign Construction & TechnologyLighting • Electronic Message Center
  58. 58. Sign Construction & TechnologyFabricationApplicable Codes • Signs are regulated by: - National Electric Code - UL 48 (Standard for Safety of Electric Signs) - Other federal/state energy efficiency regulations • Occasionally, local sign codes attempt to impose an aesthetic control through the use of technical specifications
  59. 59. Underwriters Laboratories (UL) 48 • Global independent safety science company • Covers the sign industry and our products - Safety - Quality • Note: Federal law requires acceptance of any “Nationally Recognized Testing Laboratory;” UL is the best known, but there are others such as MET Lab and ETL
  60. 60. Sign Construction & TechnologyInstallation• Engineering• Permitting• Support Structures• Sample installations
  61. 61. Sign Construction & TechnologyInstallation • Engineering
  62. 62. Sign Construction & TechnologyPermitting - Permanent signs are installed with permits, subject to oversight and enforcement from city - Some other types of signs (highway, billboards) may be regulated by the state - Others (political, vehicle) may not be regulated or require any permits - Most Problem signs are not installed by Licensed Contractors
  63. 63. Sign Construction & TechnologyInstallation • Support Structure
  64. 64. Sign Construction & TechnologyInstallation • Support Structure
  65. 65. Sign Construction & TechnologyInstallation • Same Structure, Different Displays
  66. 66. Sign Construction & TechnologyInstallation• Channel letter with raceway
  67. 67. Sign Construction & TechnologyInstallation • Channel letter flush mount
  68. 68. Sign Construction & TechnologyInstallation • Inspections - Necessary to see that the Installer meets the requirements of the Authority Having Jurisdiction • Required inspections - Footer - Final electrical - Final building
  69. 69. Sign Construction & TechnologyMaintenance • Over time, signs require reinvestment: - Regular Service (replace bulbs, clean faces, repainting, etc.) - Replacement (“rebrand” a national chain) - Upgraded components • Occasionally, local regulations interfere with maintenance options
  70. 70. Sign Construction & TechnologyMaintenance • Draft Spokane Code (proposed 2009): - Nonconforming Signs - “Sign maintenance, sign repair, and changing of permanent sign faces is allowed so long as structural alterations are not made and the sign is not increased in size.” - Definition of “structural alteration” - “Modification of a sign, sign structure or awning that affects size, shape, height, or sign location; changes in structural materials; or replacement of electrical components with other than comparable materials. The replacement of wood parts with metal parts, the replacement of incandescent bulbs with light emitting diodes (LED), or the addition of electronic elements to an non-electrified sign would all be structural alterations. Structural alteration does not include ordinary maintenance or repair, repainting an existing sign surface, including changes of message or image, exchanging painted and pasted or glued materials on painted wall signs, or exchanging display panels of a sign through release and closing of clips or other brackets.”
  71. 71. Sign Construction & Technology Maintenance• Alteration of Nonconforming Signs - Intent of Code? - Prevent upgrade of visual elements of sign (wood/metal) - Prevent lighting a sign without obtaining permit - Prevent replacement of changeable copy panel with EMC without obtaining permit - Actual impact of Code? - Certain lamps no longer used (T12 phase-out) - Magnetic ballasts converted to electronic ballasts - Clients may choose to replace neon with LEDs - Upgrades
  72. 72. Questions
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