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    One-Way-To-Get-Your-Business-At-The-Top-Of-Google'179 One-Way-To-Get-Your-Business-At-The-Top-Of-Google'179 Document Transcript

    • One way to get your business at the top ofGoogles search listing is scientific, and the other is social, and only one of them involves magical thinking.austin seo
    • You may be surprised to hear that the scientific choice, SEO (SearchEngine Optimization), is usually most associated with magic People(not my clients; theyre too smart) have a magical belief that if sitesare sprinkled with magic SEO dust everyone will find them in thevastness of the Internet Dont austin seo get me wrong - SEO works You can certainly pick one word, or at best one phrase, andoptimize a site for it
    • If you sell chocolate and you work at your SEO hard enough, youcan fix it so people who Google chocolate will find your site If youwant cheap domain name registration you can optimize for thatsearch easily But what if you do something more complex than sellone thing? Or what if your services (like mine) involve a lot of movingparts? What if youre a real estate broker who specializes in variousregions of a city? What if your restaurant appeals to different kinds ofpeople, not just those in the hunt for cheap eats? Pure SEO canonly really help you if your elevator pitch is more like an elevatorword When we optimize a site for search, we are making thosesearches machine-friendly, making sites easy to read for bots,spiders, and crawlers who provide data for rankings
    • In this world, single words become incredibly powerful I think thatspretty weird, because when shopping for services or connecting witha cause, we are looking for something complex, not somethingsimple We often seek something with more edges and surfaces thana couple of words can express Also, the Internet is also alwayschanging (perhaps youve heard this, yes?) and no single searchstays golden for long
    • Check out somekeyword and youll see that biggie smalls lyricssurge one day and someone elses lyrics surge the next day Nobodyknew what a social media consultant was a few years ago, but nowwe know that most people searching for one live in New York,Toronto or London The SEO you do this week may surge you torankings heaven, but depending on what your competitors are doing,and what others are posting and looking for, you may sink nextmonth There is another way, and its the social way
    • Google is gaming its own rankings to give a boost to Google Plus,so posting something there will give you more juice Post to Twitter,and all those Tweets are indexed by Google Writing blogs, postingto Pinterest and writing for The Huffington Post will all improve yourrankings, and in ways that are more complex than one-wordsearches may reveal If Facebook is your beat, post away there, butknow that what happens on Facebook stays there - Facebook postswill do nothing for your Google rankings
    • Test this theory by Googling your name or business name Watchwhat comes up When I Google Lee Schneider my Huffington Postarchive tops the list, because I shared it on Google Plus LinkedIn isnext, because LinkedIn is spending a lot of money buyingplacements and has a lot of activity on the site; I know its my mostactive and engaged network
    • Next is my company site for DocuCinema, and then anotherGoogle+ posting about a panel I recently moderated for the SanFrancisco Green Film Festival If I try the same exercise with myTwitter handle docuguy I get a listing of my Twitter posts, my storieson Storify and my Pinterest listings - all of which are closelyassociated with the name docuguy The takeaway for yourbusiness? Thought youd never ask Be social and more people willfind you online Posting to Twitter, Google Plus, in blogs and onLinkedIn will shape Google rankings Think visually - posts toYouTube and Pinterest will boost rankings Be dynamic - searchthrives on novelty and change, so keep posting regularly Use SEOfor specific, phrase-oriented searches and optimize SEOpage-by-page Use social engagement to reach out to a communityinterested in your work
    • austin seo