THE NATURE
CONSERVANCY
TUMBLR
WH
AT
IS
IT?

TUMBLR IS A BLOGGING PLATFORM.
THE TNC TUMBLR IS BRANDED AND
ADVERTISED AS A “LIFESTYLE”
BRAND.
LIVE THE NAT...
53%	
  

FEMALE
47% Male

70%	
  

NO CHILDREN

UNDER 35

Know Your
Demographics

47% Under 25

64%	
  

Statistics by Qua...
A PICTURE IS WORTH A
THOUSAND “NOTES”
A note is a like or re-blog, it is equivalent to a like or a share on Facebook.

HOW...
PICTURE
YOURSELF
DOING THIS
VS
TYPICAL BLOG POST
AVOID THIS

We should go camping. We went camping. Story time story time
story time. This is where an ar...
NO
TEXT
OR
MINIMAL TEXT
5250	
  

FOLLOWERS
Over 2 Years, Until
June 2012

RE-­‐BRAND	
  
From typical blog to a photoheavy, lifestyle mood board,...
VISIT:
NATURECONSERVANCY.TUMBLR.COM
By
Don Macanlalay
TNC TUMBLR
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TNC TUMBLR

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Tumblr recommendations for direction at an environmental non-profit.

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TNC TUMBLR

  1. 1. THE NATURE CONSERVANCY TUMBLR
  2. 2. WH AT IS IT? TUMBLR IS A BLOGGING PLATFORM. THE TNC TUMBLR IS BRANDED AND ADVERTISED AS A “LIFESTYLE” BRAND. LIVE THE NATURE CONSERVANCY.
  3. 3. 53%   FEMALE 47% Male 70%   NO CHILDREN UNDER 35 Know Your Demographics 47% Under 25 64%   Statistics by Quantcast.com - 2012
  4. 4. A PICTURE IS WORTH A THOUSAND “NOTES” A note is a like or re-blog, it is equivalent to a like or a share on Facebook. HOW TUMBLR WORKS: THE FUTURE OF BLOGGING FOLLOW RE-BLOG HOME BLOG LIKE ICONS TO HELP
  5. 5. PICTURE YOURSELF DOING THIS
  6. 6. VS
  7. 7. TYPICAL BLOG POST AVOID THIS We should go camping. We went camping. Story time story time story time. This is where an article would go, typically underneath the photo. There would be a really long story for people to read about the trip or the idea. Essentially if you have too much text even past a sentence, not many people will read it on Tumblr. Fast glances that call out an instant feeling is what works best. Why a lifestyle brand on Tumblr? People will share what they like. Users also want to be reminded of what they could be doing, who they want to be, how cool it would be if they were doing it and what they would look like doing it. Many successful Tumblr’s are Fashion blogs. It’s easier to grab the attention of the Under 25 set with…
  8. 8. NO TEXT
  9. 9. OR
  10. 10. MINIMAL TEXT
  11. 11. 5250   FOLLOWERS Over 2 Years, Until June 2012 RE-­‐BRAND   From typical blog to a photoheavy, lifestyle mood board, July 2012 16k   FOLLOWERS One month after re-brand August 2012 TNC TUMBLR TIME LINE 98k   CURRENT FOLLOWERS March 2013
  12. 12. VISIT: NATURECONSERVANCY.TUMBLR.COM
  13. 13. By Don Macanlalay

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