TUMBLR IS A BLOGGING PLATFORM.
THE TNC TUMBLR IS BRANDED AND
ADVERTISED AS A “LIFESTYLE”
LIVE THE NATURE CONSERVANCY.
47% Under 25
Statistics by Quantcast.com - 2012
A PICTURE IS WORTH A
A note is a like or re-blog, it is equivalent to a like or a share on Facebook.
HOW TUMBLR WORKS:
THE FUTURE OF BLOGGING
ICONS TO HELP
TYPICAL BLOG POST
We should go camping. We went camping. Story time story time
story time. This is where an article would go, typically underneath the
photo. There would be a really long story for people to read about
the trip or the idea. Essentially if you have too much text even past a
sentence, not many people will read it on Tumblr. Fast glances that
call out an instant feeling is what works best.
Why a lifestyle brand on Tumblr? People will share what they like.
Users also want to be reminded of what they could be doing, who
they want to be, how cool it would be if they were doing it and what
they would look like doing it. Many successful Tumblr’s are Fashion
It’s easier to grab the attention of the Under 25 set with…
Over 2 Years, Until
From typical blog to a photoheavy, lifestyle mood board,
One month after re-brand