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Welcome to the Digital Revolution

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A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.

A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.

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Transcript

  • 1. WELCOME TO THEDIGITAL REVOLUTION
  • 2. what INTARNATIONIS DIGITAL?
  • 3. DIGITAL IS ABOUTBUILDING RELATIONSHIPS...
  • 4. THROUGH ELECTRONIC MEDIA
  • 5. NOT ONL SOCIAL MEDIA Y Word-of-mouth Sharing Liking Posting RT EMAIL VIRAL MARKETING MARKETING FacebookMobisites LinkedIn Apps Twitter SMS MOBILE SOCIAL Blogs MARKETING MEDIA YouTube Flickr SEM ONLINE SEO BRANDING PPC ONLINE WEBSITE REPUTATION MANAGEMENT Microsite WebPR CRM
  • 6. GREAT SCOTT!WHY SHOULD I INVEST IN DIGITAL?
  • 7. 68 PERCENTThe number of South Africans whospend atleast an hour a day on the net
  • 8. 1 IN 4South Africans who use socialmedia as a tool to look for work
  • 9. 130 MILLIONThe number of ebooks downloadedfrom the Apple iStore
  • 10. FIFTYThe percent of companies in SA thatregulate the use of social networkingpolicies at work
  • 11. 500 MILLIONThe number of mobile subscribers in Africa
  • 12. 3/4The amount of Facebook userswho have ‘Liked’ a brand
  • 13. 1 IN 6Marriages in 2010 between peoplewho met through social media
  • 14. 1 IN 5Divorces blamed on Facebook
  • 15. 3 IN 5Gay couples who have met online
  • 16. 200 MILLIONThe average number of Tweets a day
  • 17. WELL what arewe waiting for? let’s get this party started!
  • 18. DIGITAL MEDIA IS NOT FREE
  • 19. It takespeople!
  • 20. It takestechnology!
  • 21. It takes time!
  • 22. CREATIVITY it takes!
  • 23. HOT DIGGIDY! SO WHAT ARETHE BENEFITS OF DIGITAL?
  • 24. FIND OUT HOW PEOPLE REALL FEEL Y
  • 25. SPY ON THE COMPETITION
  • 26. CREATE CONVERSATIONS
  • 27. IMPROVE BRANDING
  • 28. SHARING IS CARING
  • 29. ADD TRANSPARENCY
  • 30. CUSTOMER LOYALTY
  • 31. MEASURABLE
  • 32. EDUCATION
  • 33. WHAT ARE THE CHALLENGES FACING THEONLINE SPACE?
  • 34. FEAR
  • 35. DIGITALL UNSA Y VVY
  • 36. PRIVACY
  • 37. UNCERTAINTY
  • 38. GENERIC
  • 39. how can wedifferentiate ourselves online?
  • 40. KNOW THE AUDIENCE
  • 41. CREATIVITY
  • 42. WHAT ABOUTTRADITIONAL MEDIA?
  • 43. 2037The year newspapers in South Africawill become extinct
  • 44. FIFTY THREEThe percentage of people who said the internetis their main source of news
  • 45. 20 MINUTES 20 MINUTESThe time it took broadcast networks to report Osama bin Laden’sdeath after it had been already circulated widely on social media
  • 46. 24/7The amount of time the internet is publicizing news
  • 47. NO REPEATS
  • 48. NO CENSORSHIP
  • 49. MULTIPERSPECTIVE
  • 50. HOW CANemployees GET INVOLVED?
  • 51. ENGAGE
  • 52. COMMENT
  • 53. POST
  • 54. TWEET
  • 55. PIN
  • 56. LIKE
  • 57. THINGS ARE LOOKING UP
  • 58. QUESTIONS?

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