www.tsiconnections.com Relentless Ingenuity Public WLAN Roaming
WLAN Roaming: <ul><li>Public WLANs as Compliments to 3G Services </li></ul><ul><li>The WLAN Value Chain </li></ul><ul><li>...
Network Comparisons <ul><li>3G networks </li></ul><ul><ul><li>Provide wide-area always-on coverage </li></ul></ul><ul><ul>...
Network Comparisons ROI declines across service profiles as colors change from green to red Service Profile SMS WAP Voice ...
3G and WLANs: Complimentary Technologies <ul><li>Market studies indicate that user demand for high-speed Internet/Intranet...
Value Chain Participants: Cellular Roaming <ul><li>Wide-area cellular networks don’t require property access agreements </...
Value Chain Participants: WLAN Roaming <ul><li>WLAN business models are immature and evolving </li></ul><ul><ul><li>many s...
Entities Participating Data Roaming Value Chain <ul><li>WISP - provider of public wireless Internet services via operation...
Business Model Considerations <ul><li>The Neutral Host </li></ul><ul><ul><li>Airports and premier venues are leaning towar...
Business Model Considerations <ul><li>Aggregators   </li></ul><ul><ul><li>provide access to multiple-WISP hot spots </li><...
Other Considerations <ul><li>Customer Experience </li></ul><ul><ul><li>Smart Client </li></ul></ul><ul><ul><ul><li>Flexibl...
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www.tsiconnections.com Relentless Ingenuity

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www.tsiconnections.com Relentless Ingenuity

  1. 1. www.tsiconnections.com Relentless Ingenuity Public WLAN Roaming
  2. 2. WLAN Roaming: <ul><li>Public WLANs as Compliments to 3G Services </li></ul><ul><li>The WLAN Value Chain </li></ul><ul><li>Business Model Considerations </li></ul><ul><li>WLAN Roaming Summary and Challenges </li></ul>
  3. 3. Network Comparisons <ul><li>3G networks </li></ul><ul><ul><li>Provide wide-area always-on coverage </li></ul></ul><ul><ul><li>Modest-data-rate applications </li></ul></ul><ul><ul><li>Data and voice share same spectrum which inhibits flat-rate data pricing </li></ul></ul><ul><li>WLANs </li></ul><ul><ul><li>Yield the low network cost per kb for data-intensive applications </li></ul></ul><ul><ul><li>Support flat-rate or time-based pricing for data services </li></ul></ul>
  4. 4. Network Comparisons ROI declines across service profiles as colors change from green to red Service Profile SMS WAP Voice Email w/o Attach. Mobile Professional Mobile Service Worker Full Desktop Equivalent Network Cost $ $$$ 2G 3G WLAN
  5. 5. 3G and WLANs: Complimentary Technologies <ul><li>Market studies indicate that user demand for high-speed Internet/Intranet applications is greatest in quasi-stationary environments </li></ul><ul><li>Data roaming combines 2.5/3G technologies for wide-area, low-data-rate coverage with WLAN access for localized high-data-rate coverage </li></ul><ul><li>Consideration of the WLAN value chain identifies challenges to sustainable business models for integrated wireless data services </li></ul>
  6. 6. Value Chain Participants: Cellular Roaming <ul><li>Wide-area cellular networks don’t require property access agreements </li></ul><ul><li>Mature business models, well developed data exchange processes </li></ul><ul><li>Large numbers of transactions </li></ul><ul><li>Little need for aggregator services </li></ul>Visited Operator Visited Operator Visited Operator • • • Clearinghouse Home Operator
  7. 7. Value Chain Participants: WLAN Roaming <ul><li>WLAN business models are immature and evolving </li></ul><ul><ul><li>many small operators, few transactions compared to cellular voice services </li></ul></ul><ul><li>Venues are strong participants in WLAN value chain </li></ul><ul><ul><li>many local property agreements required for WLAN coverage </li></ul></ul><ul><ul><li>large venues may directly manage neutral host access </li></ul></ul><ul><ul><li>venue revenue share complicates pricing strategies </li></ul></ul><ul><li>WISPs and aggregators may offer branded service or unbranded wholesale access </li></ul>Venue Venue Venue • • • Local WISP (Optional) Clearinghouse or Aggregator (optional) Home Operator
  8. 8. Entities Participating Data Roaming Value Chain <ul><li>WISP - provider of public wireless Internet services via operation of venue access points. </li></ul><ul><ul><li>example: Wayport, Spotnik, ANS, Cometa, … </li></ul></ul><ul><li>Aggregator – provider of retail WLAN services through marketing and resale of WLAN access from multiple WISPs. </li></ul><ul><ul><li>example: Boingo, Airpath </li></ul></ul><ul><li>Broker (or Aggregating Broker) – provider of wholesale access to multiple WISPs via multilateral roaming and resale agreements. </li></ul><ul><ul><li>example: iPass, GRIC </li></ul></ul><ul><li>Clearinghouse – provider of AAA information flow and other services (e.g. billing mediation, financial settlement) between two or more service providers. </li></ul><ul><ul><li>example: TSI, Verisign/Illuminet </li></ul></ul><ul><li>Mobile Operator - operators of mobile networks with data services. </li></ul><ul><ul><li>example: Verizon, SK Telecom, Telecom New Zealand… </li></ul></ul>
  9. 9. Business Model Considerations <ul><li>The Neutral Host </li></ul><ul><ul><li>Airports and premier venues are leaning towards the “Neutral Host” business model </li></ul></ul><ul><ul><ul><li>venue owns the WLAN network and offers access to all users via roaming, credit card, and/or prepaid access </li></ul></ul></ul><ul><ul><ul><li>venue contracts with neutral host manager for operations and marketing support services </li></ul></ul></ul><ul><ul><ul><li>roaming AAA functions and home-network billing is supported via relationship(s) with clearinghouse </li></ul></ul></ul><ul><ul><ul><li>maximizes revenue generation </li></ul></ul></ul><ul><ul><ul><li>for the venue owner </li></ul></ul></ul><ul><ul><ul><li>One-way Roaming </li></ul></ul></ul>
  10. 10. Business Model Considerations <ul><li>Aggregators </li></ul><ul><ul><li>provide access to multiple-WISP hot spots </li></ul></ul><ul><ul><ul><li>revenue model based on wholesale-retail markup </li></ul></ul></ul><ul><ul><ul><li>provides centralized AAA functions </li></ul></ul></ul><ul><ul><ul><li>client software provides uniform user experience </li></ul></ul></ul><ul><ul><ul><li>aggregator model appeals most to small WISPs or individual hot spots </li></ul></ul></ul><ul><ul><ul><li>Roaming agreements could be bi-lateral </li></ul></ul></ul><ul><li>Clearinghouses </li></ul><ul><ul><li>Provides AAA functions for inter-WISP and cross-bearer roaming </li></ul></ul><ul><ul><ul><li>Revenue based on transaction fees for AAA, billing mediation, settlement </li></ul></ul></ul><ul><ul><ul><li>Do not negotiate wholesale access rates </li></ul></ul></ul><ul><ul><ul><li>Can support wide range of billing options: </li></ul></ul></ul><ul><ul><ul><li>AAA function supports proxy authentication to home database </li></ul></ul></ul><ul><ul><ul><li>manage complexities of multiple roaming agreements </li></ul></ul></ul>               
  11. 11. Other Considerations <ul><li>Customer Experience </li></ul><ul><ul><li>Smart Client </li></ul></ul><ul><ul><ul><li>Flexible </li></ul></ul></ul><ul><ul><li>Range of alternative access available </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><ul><li>Inquiries </li></ul></ul></ul><ul><ul><ul><li>Problem Resolution </li></ul></ul></ul><ul><li>Management of Roaming Agreements </li></ul><ul><ul><li>Greater number of players </li></ul></ul><ul><ul><ul><li>Wireless Operators </li></ul></ul></ul><ul><ul><ul><li>WISPs </li></ul></ul></ul><ul><ul><ul><li>Aggregators </li></ul></ul></ul>                               

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