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                                                       TechnologY
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MOBILITY FOR ALL                                        While virtual private network
                                    ...
cost of cell phones—a model that         says the limitation is that “radio and       better-informed decisions and
really...
Breaking Down Barriers                    ing between CDMA- and GSM-based             is still a major consideration in an...
top executives to lower levels in        for them in having connectivity,” says     organization. IT and telecom support
t...
on-The-go Tools                                      tance of mobile broadband wireless
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alternate on the fly to obtain the best   HP, we can put the software for that     ranging from security to ease of use
co...
Management and Support                         ging on to Microsoft Windows. Or-
   Enterprise notebook security can      ...
Qa                                           ing to be that much growth; and
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computing—and that could be sales,           factors. That’s the Asia-Pacific region,    Q: What does the future hold?
it ...
XXXXXXX • by Mary K. praTT
                    user TargeTs                                     nectivity over wireless ce...
of mobile broadband is key to en-                                            Internet using conventional
able true mobilit...
wIreless prIMer                                         cDMa (Code Division Multiple
                                     ...
known as UMTS) is the 3G                 CDMA2000 1xEV-DO provides up          networks began to support 3.6 Mbps
      te...
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The Business Drivers of Mobile Broadband

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Transcript of "The Business Drivers of Mobile Broadband"

  1. 1. computerworld TechnologY BriefingS WireleSS connecTiViTY The business drivers of Mobile broadband Table of ConTenTs sponsored by Info on the Run ..................................................................... 2 Advantage: HP ..................................................................... 6 The Business Drivers of Mobile Broadband ................ 9 Mobile Broadband: Reaching Out to a Broad Net of Users ............................................................ 1 1 Making Sense of the Mobile Broadband Alphabet Soup ....................................................................13 InsIghTs froM CoMpuTerworld sTraTegIC parTner ConTenT
  2. 2. MOBILITY FOR ALL While virtual private network technology can protect wireless Info on the Run data transmissions over public access points, there’s no practi- cal way to ensure that workers comply with security require- Giving new meaning to information ments away from the office. when you want it, where you want it Public access can cost from $9.95 to $19.95 a day, making it costly and difficult to adminis- ter budgets. Some Wi-Fi service providers T BY PETE BARTOLIK he build-out of third-gen- offer monthly “all you can eat” eration (3G) cellular net- subscription rates, but there’s works that support high- no guarantee your provider of speed mobile broadband choice will be available at the now makes wireless data connec- closest Wi-Fi hotspot. tivity widely available. That’s good news for businesses that are counting Tapping into on increasingly mobile workforces to Mobile Broadband boost revenue and profitability while The growing use of 3G modem- improving customer service. equipped smart phones and PDAs According to market research firm offers one way to tap into broad- Yankee Group, more than 50 million band cellular networks by tether- U.S. workers are mobile, in that they ing—via Bluetooth or USB cable— spend more than 20% of their time the device to a notebook computer, away from their primary workspace. which can use the phone’s modem But, says Yankee, relatively few of to transfer data via wireless. This them today are equipped with the function, too, has limitations. Ini- right mobile tools to do their jobs. tially, some service providers were Already a wide variety of devices hostile to tethering efforts and such as smart phones and PDAs can handcuffed devices in efforts to tap into 3G wireless mobile broad- curtail their use. Users also seem band, but mobile workers with data- to have mixed and inconsistent re- intensive applications prefer a note- sults with the process, which can book computer. require complex configuration and Wi-Fi capabilities are now a core activation steps. feature of today’s notebook comput- Another means to access 3G ers, offering Internet access with networks involves the use of add- some basic limitations: on PC cards and USB modems. For the most part, these have been Moving away from a corporate the primary marketing tools with campus, users are unable to which service providers target gain access unless they can find business users, as they can subsidize a Wi-Fi hotspot in a public area the cost of an add-on card in much or hotel room. the same way they subsidize the TECHNOLOGY BRIEFING • ThE BusInEss DRIvERs OF MOBILE BROADBAnD
  3. 3. cost of cell phones—a model that says the limitation is that “radio and better-informed decisions and really doesn’t translate to notebooks antenna performance, power utili- to process orders more rapidly. with built-in modems. zation and interference with other For example, field salespeople Such notebook peripherals are internal notebook components have can use time and information relatively quick and easy for the end not been optimized to the specific more efficiently for business user. But “businesses have to con- notebook model.” development opportunities. sider as they are looking at this that Furthermore, built-in mobile the IT department doesn’t like loose broadband modems provide general DecreaSe coSTS: Mobile ap- parts—that’s something they will cost savings, says Cindy Goodman, plications can reduce workflow have to track,” says Dan Shey, prin- HP product manager for wireless volumes through automation cipal analyst with market research broadband. “There’s a lower total utilization and often can reduce firm ABI Research and author of a cost of ownership,” she says. “With an organization’s overhead study, “Expanding Cellular Broad- a built-in modem, you don’t have costs by upgrading antiquated band Connectivity to the Laptop: the amount of time it takes to install paper-based business process- PC Cards, Express Cards, Minicards, a PC card because the hardware es. Also, wireless technologies USB modems and 3G/Wi-Fi Rout- and software are already in there. It have been used to automate ers.” The study predicts sales of all doesn’t get lost or stolen. And it has business processes within field types of cellular models will grow to a three-year warranty, which comes service environments to de- exceed 68 million units in 2012. with our notebooks, whereas a card crease service costs. PC cards represented the major- typically only has one year.” ity of sales in 2006, according to iMProVe SerViceS: Mobility the ABI Research report. Internal Beyond email and Browsing can make a big difference for modems did not meet sales expecta- According to the Yankee Group, public safety, healthcare, utili- tions at that point, Shey says, but “The intersection of 3G and IT in ties, travel and other organi- will begin to lead sales starting in the notebook zations that rely on real-time 2009. “The value chain for internal provides en- access to network resources modems is complex, with several is- terprises with for rapid response. In addition, sues still needing attention, particu- a truly mobile mobility can provide differenti- larly related to distribution,” notes tool for their ated services with location and Shey. “However, operators, note- workers.” In presence information. book vendors and chipset manufac- a comprehen- turers are committed to this form sive report, Business decision makers are rap- factor, and they continue to work “Notebook idly moving beyond email enable- together to develop the embedded Computers ment to justify 3G services and are modem market.” Go Truly Mobile at the Intersec- looking to support rich application tion of 3G and IT,” the research firm access and data transfer. “Among Performance and economics identified three main categories that companies that already have in- Notebook suppliers like HP say summarize the key business ben- vested in mobile broadband, email that wireless performance is as efits of going mobile: remains the leading application that much as 26% faster and is more corporations are extending wire- power-efficient with an embedded increaSe reVenue: Mobility lessly today,” says Yankee Group. modem than with an add-on card solutions can enhance worker “However, access to third-party cor- or USB modem. While the add-ons productivity by leveraging porate databases and applications are useful to retrofit existing note- real-time information and (such as CRM and ERP) is the top books that lack mobile broadband, line-of-business applications, priority for future application ex- market research firm Yankee Group which enable workers to make pansion in these deployments.” TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  4. 4. Breaking Down Barriers ing between CDMA- and GSM-based is still a major consideration in any One of the persistent issues with carriers without having to swap out wide-scale deployment. Service pro- wireless in the United States, whether the modem. That will enable flexibili- viders have been cutting costs, but not it’s for a cell phone or a notebook, is ty and choice in North America, while as fast as many would like. “I would the problem of having two vibrant, also providing global connectivity say that in 2006, the monthly cost for side-by-side standards that are incom- options to international travelers. data access was $60 to $80 for ‘all you patible. While much of Europe has The other major fear among corpo- can eat,’ and in 2007 it moved into coalesced around the GSM (Global rate IT and telecom departments is the $50 to $60 range,” says Shey. “So System for Mobile Communications) the speed with which wireless broad- it is slowly coming down, but coming cellular standard, the United States is down at a measured pace, not happen- split between that (ATT Wireless ing really quickly.” and T-Mobile) and CDMA (Code Di- One of the biggest Still, in comparison to Wi-Fi fees, vision Multiple Access, supported by Verizon Wireless and Sprint). challenges with 3G wireless might be a bargain, de- pending on usage patterns. “For any- “One of the biggest challenges with adoption of notebooks body who goes into a hotel and pays adoption of notebooks that have cel- lular connectivity is the fact that the that have cellular up to $19.95 a night for Wi-Fi when they’re traveling more than five days notebook is specific to the operator connectivity is the fact in a month, mobile broadband makes and to a technology,” says Shey. “The limitations then are: If I buy a note- that the notebook is a lot of sense,” says LeFebvre. Yankee Group estimated that work- book that has cellular connectivity, specific to the operator ers traveling four or more days a week I’m going with a particular opera- consume more than $138 a month in tor—I don’t have choice. The other and to a technology. Wi-Fi access fees, while a road war- issue is that if I go outside North rior traveling two to three days a week Dan SheY PrinciPal analYST America—say I’m Verizon and I go to aBi reSearch incurs almost $90 in monthly fees, Europe—how am I going to get access compared with a flat mobile broad- in that particular case?” band technology has leapfrogged band cost of $59.99 per month. Being locked into one carrier is a itself. But, says ABI Research’s Shey, it “I think the real issue with Wi-Fi common fear, concedes Keith Le- will likely be three or four years—and is—and I think we’ve all experienced Febvre, vice president and general beyond the typical working life of this—many times the connectivity is manager of HP’s Americas Regional most corporate notebooks—before poor; it’s very low quality,” says Shey. Business Unit, Business Notebook service providers begin widespread “For people who rely on connectiv- PCs. HP works with ATT, Sprint and deployment of the next, fourth-gen- ity—and that can be from an email Verizon on co-marketing programs to eration (4G) wireless technology. perspective, from delivery of infor- notebook buyers. But, he explains, HP Another reason not to fear the con- mation, documents and presenta- notebook users are not locked in to stant march of technological progress tions, or it can be just getting access a particular technology the way they is that upgrading to a faster network to the Internet—when people want it, are with cell phones, because HP’s may be accomplished by software, they want it now; they don’t want to broadband modems are in the form rather than by a hardware change, and wait around.” of replaceable modules, so users can 4G networks will be backward-com- switch from one service provider’s patible with 3G systems. Budgeting for transmission technology to another’s. Truly Mobile Business Furthermore, notes LeFebvre, HP cost comparison In the meantime, says Shey, many this summer will be offering business Regardless of which particular corporate IT departments now have notebooks with Qualcomm’s Gobi transmission technology a user opts a budget for mobility, even if it may chip technology, which allows switch- for, cost of mobile broadband service only slowly be filtering down from TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  5. 5. top executives to lower levels in for them in having connectivity,” says organization. IT and telecom support the organization. Shey. “It’s sort of working its way from staff will be able to support multiple Internet measurement firm com- that senior executive level down to locations utilizing either CDMA2000 Score reported recently that business more of the manager level and then EV-DO or the GSM broadband alter- users accounted for 59% of all those to field-force occupations. It certainly native, UMTS HSPA, from one com- using mobile broadband in the fourth started at the top, with the most senior mon platform. quarter of 2007. The total number of managers getting access, and it’s now That flexibility, along with the users grew to more than 2.1 million, moving to lower-level occupations.” eventual move to make wireless up 154% from a year earlier when the The introduction this summer of mobile broadband more attractive tally was 854,000. HP notebooks using Qualcomm’s to consumers, will likely continue “The people buying modems and Gobi wireless solution is likely to to push service costs down, making access are certainly mainly business speed up the process of pushing mo- today’s investment an even better [users], because there is a real value bile broadband further down into the buy in the future. w TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  6. 6. on-The-go Tools tance of mobile broadband wireless using air cards that people have been Advantage: Hp able to buy, but what’s been holding back embedded is the fear of be- ing locked into one carrier versus another,” says Keith LeFebvre, vice it takes a world-class company to deliver president and general manager of world-class mobile broadband solutions HP’s Americas Regional Business Unit, Business Notebook PCs. “Some have an issue where they have people in areas where one carrier may have better service than another, so they Y ou can’t switch your want the flexibility to offer different existing cell phone from carrier services,” he says. a GSM-based service The common perception is that provider to a CDMA- notebooks are bound to a particular based service provider. But HP lap- service provider for the useful life of tops are making it increasingly easy the system. But HP today offers cus- for notebook owners to make a switch tomers its mobile broadband modems between the two types of mobile in an easily replaceable module, says broadband carriers. Cindy Goodman, HP product man- HP’s comprehensive technology ager for wireless broadband. “It fits product portfolio offers a wealth of right in a mini-PCI slot, just like your solutions to meet a variety of needs, wireless LAN module. Depending running the gamut from large enter- on where it’s located in a particular prises to individual consumers, and system, you just open a door, take out offering everything from handheld a couple screws, pop the old one out devices to some of the world’s most and pop the new one in. It’s not too powerful supercomputer installa- difficult at all,” says Goodman. tions. The company takes pride in its This summer, HP will go an addi- ability to match the right products, tional step and begin utilizing a new services and solutions to its custom- mobile broadband modem technol- ers’ specific needs. ogy from Qualcomm that will support In the world of mobile broadband, both major flavors of wireless, EV-DO that includes partnering with the (CDMA) and UMTS HSPA (GSM). three largest service providers— That will enable organizations to ATT Wireless, Verizon Wireless procure one laptop for multiple car- and Sprint—to ensure mobile broad- riers, greatly simplifying support and band notebook users can select from geographic deployment issues. A either the GSM or the CDMA camp, laptop that can support both EV-DO depending on their needs and par- and UMTS HSPA provides ready ac- ticular circumstances or preferences. cess to all three major North Ameri- But HP goes a step further by ensur- can carriers, so a user can switch ing that notebook users aren’t locked subscriptions at will without having into their initial choice. to change any hardware, or even “There’s been pretty wide accep- maintain multiple subscriptions and TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  7. 7. alternate on the fly to obtain the best HP, we can put the software for that ranging from security to ease of use coverage available. right in their image,” says Goodman. to manageability. Notebooks featuring Qualcomm’s “So then every notebook comes with multimode Gobi module will be able the hardware already built in and the Security to “take advantage of the high-speed software in their image, so all a user Any mobile Internet access deci- mobile Internet services offered by has to do is start everything up.” sion these days must consider the leading network operators in virtually With a separate accessory, IT will security issues involved in accessing all parts of the world,” according to either have to install and configure sensitive business data remotely. Qualcomm, when it introduced the each notebook, or rely on the end A wireless broadband connection technology in October 2007. Global user to do so. It also requires manag- is more secure than a Wi-Fi hotspot, travelers will have access to the ap- ing inventory and dealing with lost which is essentially a wide-open proximately 260 wireless networks and stolen cards, Goodman points public access point. For this reason, around the world that support mobile out. HP’s LeFebvre adds that the com- many businesses forbid access to the broadband, so a U.S. traveler can fly pany “spent a lot of money designing corporate VPN (virtual private net- overseas and be able to access one of antennas for getting a strong signal work) and other resources via public the approximately 260 3G networks with notebooks.” Wi-Fi hotspots. around the world that provide mobile Wireless broadband has built-in broadband. Why hP? 128-bit encryption, so the risk of HP also claims bragging rights data interception, theft and modi- Why embedded? for performance of its built-in mo- fication is greatly reduced. This is There are substantial advantages bile broadband notebooks versus the same level of encryption used to using built-in mobile broadband competitors, based on Metrico throughout the Internet, and for notebooks, rather than utilizing an Wireless’ testing of the HP note- governmental, banking and military add-on card or USB modem. “We are book against similar Dell and applications. maximizing the performance that we Lenovo notebooks. All mobile broadband data traf- can get into the notebook, so we are Using the HSDPA modems, the fic is secured between the notebook taking advantage of the speeds the average download task throughput and cellular tower with 128-bit en- network can provide,” Goodman says. of the HP Compaq nc6400 Notebook cryption—the same level used in Tests conducted last year by Met- PC was at least 24% higher than the e-commerce transactions. This en- rico Wireless on the HP Compaq throughputs of the Dell Latitude D620 ables a single, secure connection nc6400 Notebook PC compared its and Lenovo ThinkPad T60, whether for increased security of email, performance with wireless PCMCIA tested in stationary or mobile envi- contacts and other sensitive infor- cards against HSDPA and EV-DO ronments. mation via wireless communica- embedded modems. The embedded With EV-DO, the download data tions. As enterprises look to provide systems performed as much as 36% throughputs of the HP Compaq mobile access to sensitive corporate better in data downloading than the nc6400 Notebook PC edged out the databases such as CRM and human systems with the add-on cards. Dell Latitude D620, both of which resources management, security is While that performance penalty were at least 106% higher than the even more critical. may be acceptable to some users, man- throughput of the Lenovo ThinkPad Businesses can further protect aging the notebook resources of an T60, whether tested in a stationary or their HP notebooks with HP Pro- enterprise can get complicated when mobile environment. tectTools, an integrated suite of it involves procurement, deployment All of the HP Business Notebooks security solutions that helps protect and support of add-on devices. incorporate a suite of hardware and every aspect of your mobile office, “In many cases, an enterprise will software features—HP Professional including the notebook, the data and use a certain software image, and if Innovations—to address the needs the user’s connection to the com- they buy an embedded module from of mobile business professionals, pany network. TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  8. 8. Management and Support ging on to Microsoft Windows. Or- Enterprise notebook security can ganizations can also take advantage hP MoBiliTY be managed from HP ProtectTools Se- of a single sign-on capability that SuPPorT SerViceS curity Manager, an extensible frame- automatically remembers credentials work that allows you to manage secu- for Web sites, applications and pro- hP Mobile Device rity features from a single console. Se- tected network resources. Management and Security curity software modules give you the HP provides a range of expert ser- To streamline implementation, tighten flexibility to design a security solution vices for cost-effectively supporting environment-wide control, and help you that meets your needs and modify it growing mobile/wireless environ- contain the total cost of mobile device over time as your needs change. ments. HP Mobility Support Services ownership An additional management tool is enable enterprises to increase their hP Mobility remote Monitoring Credential Manager for HP Protect- mobile infrastructure ROI, provide To help enhance performance, availabil- Tools, through which IT security ad- critical support levels for mobile us- ity and capacity utilization across your ministrators can specify how the dif- ers, and enhance the ability to adapt mobile infrastructure ferent available security technologies to changing market conditions and work together and create a unique customer needs. hP Mobility end-user Mobility authentication method, including The security, management and sup- application iT help Desks alternatives to passwords when log- port services from HP represent just To provide expert, responsive problem part of a comprehensive array of ser- resolution support to your mobile work- vices, both from HP and from third- force and technical professionals hP ProTecTToolS party suppliers, which make up the MoDuleS HP TotalCare portfolio of service and support options intended to improve technology, mobile workers are no Device access Manager the experience of owning and using longer tied to a hotspot, and can for hP Protect Tools the company’s products. check email, browse the Internet, and To selectively restrict information copy- connect to corporate networks from ing and printing based on user profile Making the Move to more places—whether stationary or embedded Security Mobile Broadband on the go. for hP ProtectTools Today’s wireless technologies “Coverage is extremely good at this A data encryption system to protect key promise multiple benefits for busi- point, and service costs are coming data on systems with a TPM embedded ness. Mobile broadband is the only down,” says LeFebvre. “We’ll have security chip technology that provides immediate the technology to move from carrier access, no matter where the notebook to carrier and eliminate that issue Java card Security user is located. All major metropolitan as a barrier. We’re putting wireless for hP ProtectTools areas today are covered by high-speed broadband across our notebook line A user authentication system utilizing services, and more remote locations and in 2008 expect to see accelerated smart cards that hold user password can still provide access over compat- growth. And in 2009, you might see and PIN information ible, lower-speed network bands. this become a very dominant way of Taking advantage of 3G cellular providing connectivity.” w TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  9. 9. Qa ing to be that much growth; and there wasn’t. Now, the mobile broad- the Business drivers band experience is the same, so people now have no problem buying the capability. of mobile Broadband Q: Who is using these services? Shey: We’ve done some survey work there, and what’s interesting when I look at some data is that it shows that mobile broadband connectiv- ity—the adoption of modems and then the broadband itself—is not A s principal analyst re- necessarily related to size of busi- sponsible for developing ness. But it is certainly related to and leading ABI Re- your occupation. The company IT search’s examination of organization now has a budget for business mobility markets, Dan Shey this and can look at the workforce focuses on the opportunities and chal- and say, “We need this.” The smaller lenges for the wireless industry when company would not necessarily business productivity applications want to pay fees for broadband ac- are moved into the mobile domain. cess, particularly when they have In 2007, he developed a comprehen- Wi-Fi potentially available. sive report on the market for cellular Early adopters need connectiv- modems, “Expanding Cellular Broad- ity. They want to have connectivity band Connectivity to the Laptop: PC where they’re at, and they don’t want Cards, Express Cards, Minicards, to have to deal with connecting or USB Modems and 3G/Wi-Fi Routers.” getting a [Wi-Fi] day pass or this or Shey was recently interviewed on that; they want to be connected pe- business trends in that market. riod, so that BOOM!, it’s done. Q: What’s driving growth in wireless mo- Q: What about the choice between smart bile broadband notebooks? phones and notebooks? Shey: The fundamental drivers for Shey: You need to understand the enabling notebooks or just provid- needs of the particular user. If you ing cellular broadband connectivity, think, in general, for telecom: What is the fact that cellular operators do business customers want? They are upgrading networks to 3G and need voice access, they need mes- 3G-plus. What it comes down to is, saging capabilities, and they need when we live in a world where we some sort of information access, already have an idea of what broad- which could be broadband through band is like, until those cellular a notebook, or it might be through a wireless networks get to a level of smart phone. speed and capacity that is similar to For users who can pay for it, who what you get with DSL, with cable need information at their fingertips and with Ethernet, there wasn’t go- and are going to be doing a lot of TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband
  10. 10. computing—and that could be sales, factors. That’s the Asia-Pacific region, Q: What does the future hold? it could be executives, it could be that with a few operators over there, and in Shey: Beyond 2012, will growth in- field-force worker—they’re going to the U.S., with Sprint. Sprint is that big crease or decrease? Once you get 4G, want choice. So the choice could be player everybody is keeping an eye with competition in the market caus- that they’ll have a handset and they’ll on. Intel and Motorola have invested ing pricing to go down, you’re going have a laptop with connectivity. to make that happen, but [WiMAX] is to see the market open up to more having some challenges. entertainment services, where the Q: What are the obstacles to adoption of consumer is going to be a big player embedded mobile broadband notebooks? in adoption not only of external Shey: When you look at changes in Early adopters models, but also of notebooks. cellular networks over the last three years, people say, “Why would I in- need connectivity. But operators are not even think- ing about this right now. All they are vest in a notebook that I’m going to They want [it] where thinking about is increasing adoption have at least three years, if not more, with a particular broadband technol- they’re at, and they and understanding better the impact that will have on their networks. ogy, when in two years I might be don’t want to have to I’ve talked to a few of them and able to get something that’s two or they’re like, “Well, we’re not so three times as fast. Why should I go deal with connecting concerned about people getting on down that route?” I think, though, that you’re not or getting a [Wi-Fi] network and watching video all the time.” But I think it’s something they going to see much in the way of day pass; they want are very cognizant of, and that’s why network changes. Upgrading to a higher-speed network can now be to be connected you don’t see service prices drop- ping dramatically. done with software, particularly on period, so that Right now, it’s a standard strategy, the GSM [Global System for Mobile Communications] side. That being BOOM!, it’s done. where you set a price to get the peo- ple who really need it. Depending on the case, there is going to be less of Dan SheY PrinciPal analYST how fast they roll out their networks that hesitation in terms of taking ad- aBi reSearch and what debt is associated with vantage of high-speed networking. those new networks, that will dictate One big challenge is, you need how they will price this. The bottom Q: is the potential for WiMaX an inhibitor to have a network. If you don’t have line is, you don’t see anybody pricing to 3g notebook adoption? that network out there and you have it right now so that consumers are Shey: I don’t see that affecting much. these other technologies moving just being driven to buy it. There’s no WiMAX is very region-specific. There along—the 4G technology that will reason why they should be doing that. are only a couple of regions we’re be equivalent to WiMAX—you’ll They should be going after the busi- seeing where mobile WiMAX is go- have people thinking, “Why am I go- ness customers who find real value in ing to have some potential disruptive ing to go to WiMAX?” that and are ready to pay for that. w TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband 10
  11. 11. XXXXXXX • by Mary K. praTT user TargeTs nectivity over wireless cellular net- works will become an increasingly mobile Broadband: popular access solution because of the ubiquity of service and the de- creasing price points.” reaching out to a Yankee Group offers three broad categories of mobile workers: Broad Net of users Mobile professionals: Com- prising 46% of total mobile workers, this includes knowl- edge workers such as consul- tants, managers and senior executives Mobile field force: Salespeople T he two primary wire- or remote technicians—anoth- less broadband stan- er 33% of the mobile workforce dards in use in North Mobile specialty workers: Phy- America carry data over sicians, factory staff or couri- the same cell towers used for voice ers, accounting for the remain- communications, ensuring mobile ing 22% of mobile workers networking access over a vast infra- structure that covers approximately Yankee Group says today’s enter- 200 metropolitan areas. prise mobility market is dominated The practical applications of the by what it calls the “prosumer”— two wireless broadband standards— professional end users who pull EV-DO and HSDPA—are as varied as devices and services into the or- the businesses that implement them: ganization that they feel will make them successful, often without IT Sales executives can access oversight with regard to standards vital information from the and security. customer’s site without the As companies develop strategic hassles of trying to connect to mobility plans, says Yankee Group, their network. they must consider adopting a Construction foremen (or broad set of technologies and mo- women) can order the build- bile tools to create a “mobility pack- ing materials their crews need age” that includes integration and from the job site and then send coordination among voice, data and someone to pick up the order remote access services. at the store, saving significant The analyst group recommends time on the project. including embedded-modem note- books in IT planning today, predict- According to market research firm ing that notebooks will remain “the Yankee Group, “As mobile operators most widely used mobile device for continue to light up the country with the mobile workforce in the near high-speed 3G wireless access, con- term,” and noting that “integration TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband 11
  12. 12. of mobile broadband is key to en- Internet using conventional able true mobility.” As companies develop methods The benefits of adopting a stan- Enabling a single, secure con- dardized wireless mobile broadband strategic mobility plans, nection for all wireless com- option include: they must consider munications Maximizing productivity by adopting a broad set The first step in justifying an invest- accessing information and ap- plications remotely at a much of technologies and ment in wireless mobile broadband notebooks, says Yankee Group, is to higher data transfer rate than mobile tools to create understand the roles of mobile work- with a dial-up modem Increasing security of email, a “mobility package.” ers and their need to connect to criti- cal information. The technology, the contacts and other sensitive firm says, “untethers mobile workers information Reducing the number of and creates a truly mobile office, en- Staying in touch and sharing help desk calls from remote abling quicker response times to your data anywhere without the employees who are unable customers and increased productivity need for a wireless hotspot to make a connection to the in your workforce.” w TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband 1
  13. 13. wIreless prIMer cDMa (Code Division Multiple Access) transmits streams of making Sense of the bits over channels that are divided using codes, which permits several radios to share mobile Broadband the same frequencies. TDMa (Time Division Multiple Access) also allows several Alphabet Soup radios to share the same fre- quencies, but by enabling each radio to transmit in rapid suc- cession, each using its own time slot. abc In the United States, three com- P erhaps more than any peting TDMA standards were other sector of technol- deployed: cdmaOne, D-Amps and ogy, that of wireless data is iDEN. However, in Europe, all dominated by a multitude networks standardized on a single of acronyms seemingly designed TDMA technology called GSM, for to make an end user dizzy. The Global System for Mobile Commu- following primer will, hopefully, nications. provide a simple navigation path Global Packet Radio Service to understanding mobile wireless (GPRS) is a 2.5G digital technol- broadband. ogy that adds packet-data service Broadband wireless technologies to the existing 2G network. EDGE are commonly referred to by the (Enhanced Data Rates for Global generation (G) of their technology: Evolution) is a software/hardware enhancement for GPRS networks 1g—first-generation, that is designed to provide higher original analog mobile voice data rates. networks 3G broadband packet-switched 2g—second-generation, dig- networks provide speeds that can ital circuit-switched mobile enable a range of features, from voice and data networks mobile email to large file trans- 2.5g—digital technology fers. Two 3G technology standards added to 2G networks, which emerged as the clear choices among provides packet-data service mobile network operators: and improved data rates 3g—third-generation, high- cDMa2000 is the 3G technol- speed digital mobile voice ogy chosen by most CDMA and data networks mobile network operators to digitally transmit voice and The introduction of 2G networks data. resulted in two types of multiplex- WcDMa (Wideband Code Di- ing architectures: vision Multiple Access, also TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband 1
  14. 14. known as UMTS) is the 3G CDMA2000 1xEV-DO provides up networks began to support 3.6 Mbps technology chosen by most to 2.4 Mbps downlink and 150 Kbps downlink data rates in 2006. HSDPA GMS/GPRS mobile operators. uplink speeds. 1xEV-DO Rev. A has will evolve with successive improve- a somewhat faster downlink and a ments in downlink data rates and, The advent of 3G networks has much faster uplink speed of 1.8 Mbps. with the introduction of High Speed decreased the fragmentation of 1xEV-DO networks are now widely Uplink Packet Access (HSUPA), network technologies around the deployed in North America and in substantial improvements in uplink world. Today the majority of 3G various countries around the world, data rates and quality of service. networks are deployed with either such as Brazil, Japan and Korea. Then there is 4G—fourth-gen- 1xEV-DO (Evolution Data Opti- HSDPA is a packet-based data eration—cellular technology. But mized) or HSDPA (High-Speed service feature of the WCDMA stan- the acronyms comprising those Downlink Packet Access), which dard, initially introduced at 1.8 Mbps standards are best left for another are based on the CDMA2000 and peak downlink data rates and peak day, when we’re a little bit closer to WCDMA standards, respectively. uplink currently of 384 Kbps. Some implementation. w All stories written by Pete Bartolik, a freelance writer in Hopkinton, Mass. TECHNOLOGY BRIEFING • The busIness drIvers of MobIle broadband 1

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