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Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
Status and Evolution toward Broadband 3G Cellular
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Status and Evolution toward Broadband 3G Cellular

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  • 1. Status and Evolution toward Broadband 3G Cellular Feb. 20, 2003 Network R&D Center
  • 2. Table of Contents Overview of Korean Cellular Market Overview of Korean Cellular Market 3G Cellular & 3G Cellular & Broadband Wireless Access Broadband Wireless Access CDMA2000 1X CDMA2000 1X CDMA2000 1xEV-DO CDMA2000 1xEV-DO 1
  • 3. Overview of Korean Cellular Market Overview of Korean Cellular Market 3G Cellular & 3G Cellular & Broadband Wireless Access Broadband Wireless Access CDMA2000 1X CDMA2000 1X CDMA2000 1xEV-DO CDMA2000 1xEV-DO 2
  • 4. CDMA Players in Korea Samsung LGIC Samsung SK Telecom Hyundai LGIC KTF SK Teletech Hyundai LG Telecom Hanhwa Maxson Appeal Infrastructure Vendors Operators Handset Manufacturers As of Dec. ’02 CDMA(Cellular) CDMA(PCS) Total Operator SKT KTF LGT Subs. (thousand) 17,219 10,332 4,790 LGIC Samsung 32,342 2G CDMAOne Samsung Motorola(Daewoo) Systems Hyundai Lucent LGIC 1x Systems Samsung Samsung 3
  • 5. Korean Cellular Market (thousand) Penetration Rate : 68% 35,000 32,342 30,000 28,243 14.7% 26,762 25,000 23,405 20,000 31.7% 15,000 13,982 10,000 6,828 53.6% 5,000 3,100 - '96 '97 '98 '99 '00 '01 '02 SK Telecom KTF LGT 4
  • 6. SK Telecom Highlight - Subscribers ( thousands) 17,219 17,000 AMPS 12,000 11,157 CDMA(SKT) 10,882 CDMA(STI) 10,075 10,000 8,000 STI affiliation CDMA launch 6,000 5,400 4,000 3,516 3,000 3,205 2,300 1,700 1,600 2,000 1,000 500 600 600 44 '93 '94 '95 '96 '97 '98 '99 ’00 ’01 ’02 cellular CDMA technology enabled SKT to serve explosively increasing cellular customers 6 CDMAOne carriers, 8 1X carriers plus 1 1xEV-DO carrier in Seoul metropolitan area 1xEV- 5
  • 7. SK Telecom, Pioneering CDMA Leader World first commercial CDMA service (Jan. ’96) World first EVRC service (Jan. ’98) World first commercial IS-95B service (Aug. ’99) World first commercial WAP service (Feb. ’00) World first commercial CDMA2000 1x service (Oct. ’00) World first commercial 1xEV-DO service (Jan. ’02) 6
  • 8. Overview of Korean Cellular Market Overview of Korean Cellular Market 3G Cellular & 3G Cellular & Broadband Wireless Access Broadband Wireless Access CDMA 2000 1X CDMA 2000 1X CDMA 2000 1xEV-DO CDMA 2000 1xEV-DO 7
  • 9. Broadband wireless Access & 3G Cellular Various technologies are competing in broadband wireless arena such as W-LAN, LMDS However, mainstream will be 3G Cellular 1G: Analog 2G: Digital Provide Service to a • Capacity increase Main Goal large number of sub. • Digital Communication (in automobile) • Common standard • Capacity • Unified Access for Limitations • Too many standards voice and data service • Analog communication 3G: Unified Access to voice & data • New growth engine and revenue from wireless data service 8
  • 10. 3G Cellular Evolution in Korea GSM/ WCDMA EDGE (?) GPRS 4G Network (???) AMPS CDMA2000 1x EV-DV 1x EV-DO (??) IS-95 A/B 1X ~ 2000 2001 2002 2003 ~ 5 2006 ~ 10 9
  • 11. Overview of Korean Cellular Market Overview of Korean Cellular Market 3G Cellular & 3G Cellular & Broadband Wireless Access Broadband Wireless Access CDMA 2000 1X CDMA 2000 1X CDMA 2000 1xEV-DO CDMA 2000 1xEV-DO 10
  • 12. CDMA2000 1X Coverage 2G : Whole Country 속초 2001.12 동두천 춘천 파주 강릉 김포 남양주 인천 서울 동해 81 Cities : Urban Areas 인천공항 수도권 삼척 광주 원주 화성 이천 Coverage : Pop.-based 79% 오산 용인 영월 태백 제천 평택 안성 충주 천안 서산 영주 아산 문경 청주 안동 공주 대전 상주 보령 군산 익산 논산 김천 구미 영천 포항 2002.12 대구 김제 전주 경산 경주 81 Cities plus Extension to 정읍 울산 밀양 남원 양산 Suburban Areas & Highways 창원 마산 광주 김해 부산 진주 나주 광양 진해 Coverage : Pop.-based 88% 순천 사천 거제 목포 여수 통영 제주 ’01 1X 서귀포 ’02 1X & 1xEV-DO 11
  • 13. CDMA2000 1x Subscriber & ARPU CDMA2000 1x Subscriber Data ARPU (2G vs 1X) (Thousand, Subscribers) housand, 9,936 (KRW, Mar.’02) Mar.’ 5,145 5,539 2,857 3,268 1,334 621 200 May,'01 Jul,'01 Sep,'01 Dec,'01 Apr,'02 Dec.'02 IS- 95 CDMA2000 1x 12
  • 14. Voice ARPU vs. Data ARPU Voice ARPU Wireless Internet ARPU (KRW) (KRW) (KRW) (KRW) ar se / Ye Price Reduction ea 5,569 Incr by 8% % 36,529 10 35,921 36,189 34,515 34,826 33,835 ar / ye 30,890 se rea Voice MOU Inc 198 0% 187 10 183 2,550 178 2,140 175 1,728 1,556 1,265 1,381 153 Sep.' 00 Dec.' 00 Mar.' 01 Jun.' 01 Sep.' 01 Nov.' 01 Dec,' 02 S ep. ' 00 Dec . ' 00 Mar. ' 01 Jun. ' 01 S ep. ' 01 No v . ' 01 Dec , ' 02 13
  • 15. Top 10 1x Contents Character /Ring-tone Download 35.7% Game/Entertainment 17.9% TTL Joynet 7.1% Email/Chatting/Community 5.8% Event (nJoy Money) 4.1% Stock Info/Finance/Bank 3.2% Location/Traffic/Travel 2.7% 14
  • 16. Overview of Korean Cellular Market Overview of Korean Cellular Market 3G Cellular & 3G Cellular & Broadband Wireless Access Broadband Wireless Access CDMA 2000 1x CDMA 2000 1x CDMA 2000 1x EV-DO CDMA 2000 1x EV-DO 15
  • 17. Comparison of 1x & 1x EV-DO Category CDMA2000 1x 1x EV-DO Physical 153 kbps 2457 kbps 1 User Max Speed Application 105 kbps 1859 kbps Fixed Point 280 kbps 700 kbps Data Application Throughput Moving Point 200 kbps 339 kbps 16
  • 18. EV-DO service, graphically more rich Information Music Video Movie Preview World Cup Games Animation 17
  • 19. 1x EV-DO End user devices Jan 28, ’02 PC Card (by GTRAN) May ’02 Dual-mode handset (by Samsung) Sep ’02 VOD handset (by Samsung) Mar ’03 Video telephony handset (by Samsung) Camera Camera PC Card Dual-Mode VOD Handset Handset 18
  • 20. Handset in Commercial – EV-DO SCH-E100 IM-5300(SKTT) SCH-E110 SCH-V300 SV-110 (LG) V740(Motorola) SCH-E120 SCH-E130 SCH-E150 19

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