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Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
Sprint Nextel Mobile Broadband Peter Parish
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Sprint Nextel Mobile Broadband Peter Parish


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  • 4G will expand the mobility market by introducing new service categories with addressable markets (Home/Business broadband, expanded device portfolio, etc) As we deploy 4G services we’ll expand our device portfolio to include a variety of embedded solutions for portable devices. The 4G network will have performance improvement in throughput and latency. These performance improvements will enable a great user experience such as less jitter and a smoother customer experience when viewing 4G is not a replacement for 3G. Rather, 4G will become the primary data-centric network while 3G supports the majority of our voice traffic as well as coverage for non-4G areas.
  • Transcript

    • 1. Sprint Nextel Mobile Broadband Peter Parish Product Marketing & Planning
    • 2. Sprint Nextel A History of Innovative Firsts
      • The world’s first Public Data Network and first to deploy nationwide Frame Relay
      • First carrier offering commercial Internet access and world’s fastest transoceanic Internet link
      • First 100% digital nationwide PCS wireless network and nationwide launch of 3G technology
      • First Java-enabled phones in North America
      • First nationwide and international walkie-talkie services
      • First to offer combined digital cellular, two-way radio and text/number paging in one phone
      • First to offer plans with free incoming cellular calls
    • 3. Wireless Network Roadmap Robust Network Technology Path Hybrid interoperable handsets Launch Walkie Talkie on EVDO Rev. A for multi-service customers Rapid coverage enhancement through use of Nextel sites and spectrum CDMA Voice 40+% more CDMA sites Evaluating & vendor selection 4G Wireless Broadband Develop and implement Commercial availability Market trials 2006 2007 2008 Beyond 2008 100M POPs 2009 140M POPs 2010 170M POPs Invest in iDEN network until voice traffic can be supported on CDMA network iDEN Focus iDEN for Walkie Talkie centric customers 20+% more iDEN sites Complete 100% overlay of EVDO Rev. A CDMA 3G Broadband
    • 4. 3G / EV-DO Peter Parish Product Marketing & Planning
    • 5. Leading the Migration to EV-DO Rev A
      • Rev A significantly improves upon data rates, capacities and Quality of Service capabilities of Rev 0, enhancing latency-sensitive and bandwidth-intensive applications like:
      • - Sending large data/video files
          • - Video messaging
          • - Wireline backup/disaster recovery
      • Rev A is fully backward-compatible, interoperable with Rev 0 networks and devices
      T1 DSL Dial Up EV-DO (Rev A) Avg 300-400 Kbps UL Avg 450-800 Kbps DL Peak 1.8 Mbps UL Peak 3.1 Mbps DL Average Upload Peak Upload Average Download Peak Download 2006-2007 2004-2006 EV-DO (Rev 0) Avg 50-70 Kbps UL Avg 400-700 Kbps DL Peak 144 Kbps UL Peak 2 Mbps DL 1xRTT (Vision) Avg 50-70 Kbps UL and DL Peak 144 Kbps UL and DL 2001 6 times faster uploads even faster downloads 10 times faster downloads
    • 6. Leader in Coverage and Performance
      • PC Magazine Editor’s Choice Award
      • Most major markets and airports covered with continued growth.
      • Sprint will be the first to market with Rev A network availability in 40M+ POPs in Q4’06
      POPs according to Corporate’s Plan of Record Sprint is ahead of schedule in its Rev A rollout EV-DO Build Schedule (estimate/subject to change) Q3’06 Q4’06 Q1’07 Q2’07 Q3’07 EV-DO Rev 0 169M 190M 215M 220M 220M EV-DO Rev A 40M+ 154M 212M 220M
    • 7. Mobile Broadband Multiple Solution Paths
      • Mobile Broadband laptop connection cards
        • Comprehensive portfolio of EVDO BlackBerrys, Treos, Smartphones
      • Cost effective Phone-as-Modem handsets
        • Wireless Access Routers for WiFi/EVDO integration; supports multiple users
      • Embedded Mobile Broadband solutions
    • 8. 4G / WiMAX Peter Parish Product Marketing & Planning
    • 9. 4G Wireless Broadband Expanding the Future of Mobile Broadband
      • 4G will extend and expand the industry-leadership that we have set with our current EVDO Mobile Broadband
        • Greater bandwidth expands potential for video and fixed mobile
        • Lower costs expands potential for more and varied types of uses
      Bandwidth 4G DL: ~2 Mbps-4 Mbps UL: ~500 kbps-1.5 Mbps 10x cost/performance improvement 3G (EVDO Rev A) DL: ~450-700 Kbps UL: ~300-400 Kbps Improved Cost per Mb Increased video Mb+ Wireless WAN Mass market consumer electronics
    • 10. 4G Wireless Broadband Extensive Testing & Evaluation Technology Collaboration (Other Operators) Lab Trials Vendor Evaluation Market Trials 2000 2006 4G Business Case Development
    • 11. 4G Wireless Broadband Announcement of WiMAX Technology & Partners
      • On August 8, we announced plans for our industry-leading 4G wireless broadband initiative.
    • 12. WiMAX Decision Key Evaluation Criteria
      • Mobile WiMAX was chosen over other technology candidates because it is the best option
      Provides a 10x cost/performance benefit  Performance & Cost Supports embedded device model by the growing global ecosystem  Business Model Technology & equipment availability addresses Sprint’s rollout timeline and market leadership Time-to-Market 
    • 13. WiMAX Decision Cost Structure for Mass Market Adoption Spectrum Utilization Low Cost Equipment High Usage (Scalability) Low Cost Platform ($/MB)
      • Higher throughput
      • Less Congestion
      • Significantly lower chipset and per carrier cost than 3G systems
      • Scalability of network allows for high bandwidth usage
    • 14. WiMAX Decision Robust Partnership & Chipset Ecosystem Global Ecosystem Partnerships In addition to Intel, Motorola, and Samsung, we are actively engaging global technology companies and carriers WiMAX/WiFi Integrated Module for PC platform Low cost chipsets for portable/mobile devices Device OEMs developing their own chipset for internal use and/or external sale Several smaller chipset OEMs competing in cost or specializing in niche market Robust WiMAX Chipset Ecosystem
    • 15. Sprint 4G Competitive Advantage Wireless Spectrum Position
      • With the largest spectrum assets of any US wireless carrier, Sprint is well positioned to be the leader in wireless broadband
      Total Mobile Spectrum (MHz) * Sprint Nextel holds 97 MHz of 2.5 GHz spectrum in the 73% of BTAs in which Sprint Nextel controls a license or lease area CDMA 1XRTT & EVDO High Quality Voice Mobile Broadband 4G Advanced Wireless Broadband iDEN High Quality Voice High Performance Push-to-Talk Sprint has 4G spectrum covering 85% of households in the top 100 U.S. markets 1.9 GHz 800 MHz 800 MHz 1.9 GHz 1.9 GHz 800/900 MHz 1.9 GHz 2.5 GHz AWS AWS AWS AWS 20.0 40.0 60.0 80.0 100.0 120.0 140.0 0.0
    • 16. Sprint 4G Competitive Advantage Time to Market Advantage
      • Sprint’s current 2.5 GHz spectrum position allows for 12-18 month time-to-market advantage
      Sprint 4G Soft Launch Competitive Spectrum Availability
      • Create Strong Market Brand
      • Form Strategic Partnerships
      • Proliferate Market with Sprint WiMAX Devices
      • Establish the Wireless Broadband Experience
      2007 2008 2009 2010 Time-to-Market Advantage
    • 17. 4G WiMAX Possibilities An Industry Changing Opportunity 3G EV-DO Rev. A User DL : ~450-700Kbps User UL: ~300-400Kbps 4G WiMAX User DL: ~1Mbps-3Mbps+ (by device) User UL: ~500kbps-1.5Mbps+ Over 10 X Cost/Performance Improvement
      • Voice / Data Handset
      • WAP Browsing
      • Sprint TV
      • Music downloads
      • Mobile Laptop Connectivity
      • External Cards
      • Embedded Laptops
      • Narrowband Wireless WAN
      • Sub-T1 WAN Access
        • Dynamic Sites
        • Backup
      • Shared Access Routers
      • Broadband Wireless WAN
      • Broadband access
      • VoIP
      • Video conferencing
      • Visual Centric Handsets
      • Enhanced Video Casting
      • Video Chat
      • Video Conferencing
      • Visual Centric Portable Data Devices
        • Enhanced External Cards
        • Embedded Devices
      • Anywhere Broadband for Consumer Electronics
      • Embedded Cameras
      • Camcorders
      • MP3s
      • Games
    • 18.