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presentation.ppt Presentation Transcript

  • 1. Application Graphics Application over the wireless Web : Japan Sets the Pace Editor: Michael J. Potel http://www.wildcrest.com 日期 :2001/5/28 Speaker: 魏朝信
  • 2. Introduction(1)
    • Surprise of Japan’s technological lead in developing the wireless Web.
      • GSM
      • PDC( Personal Digital Cellular )
      • NTT DoCoMo’s i-Mode (Feb. 1999) –Java version of WAP
    • sidebar [ Power Shift in the Global Wireless Market ]
  • 3. Introduction(2)
    • i-Mode’s wireless IP services for phone equipped with microbrowsers.
    • Wireless Web represents a new medium
    • Cell phones are no longer just for talking, they’re also for using --Koji Oboshi
  • 4. “Always on” wireless Internet(1)
    • Japan is ground zero for advanced wireless IP technology.
  • 5. “ Always on” wireless Internet(2)-iMode Phone
  • 6. “ Always on” wireless Internet(3)
  • 7. Branded Product(1)
    • Next steps after “always on”, micropayment, slim device, and i-key
      • Rich content provider
      • No aware of Internet access
      • Focus at youths
  • 8. Branded Product(2)
    • More content providers attract more subscribers who attract more content providers.
      • 91 percent of the revenues
      • 1,500 official content provider ; 39,000 unofficial
  • 9. Branded Product(3)
    • No aware of Internet access
      • IP, DNS, gateways, proxy, and so on…
    • Focus at youths.
      • Download Cute cartoon and pictures of idol to friends or as desktop wall paper.
      • Email: [email_address]
      • Japanese have a strong developed visual sensibility using icons to deliver emotion.
        • Give( 受 ), hear( 心 ), and friend( 友 )  love( 愛 )
      • FunMail ( http://www.funmail.com )
  • 10. Branded Product(4)-Funmail
  • 11. Stripped-down HTML
    • compact HTML ( cHTML )
      • Avoid tables, frames, style sheets
      • Add a tag for dialing a telephone number and a tag informing search engines that a particular Web page is an i-Mode page.
    • i-mode emulator ( http://wapprofit.com/products/imodedownload.html )
    • i-Mode phones have different capabilities and their response to tags may differ.
      • <blink>
  • 12. Java-enabled phones
    • NTT DoCoMO
      • gif:1~2kbytes applet:10kbytes or less
      • 9.6Kbps ( current network )
      • 384Kbps( 3G – Freedom Of Multimedia Access )
      • Java MIDlets – network game market’s main tech. Dwango:5,000 players at once.
      • real-time information and SSL
  • 13. Small screen design(1) Simple and uncluttered user interface
  • 14. Small screen design(2)- Flash software
  • 15. Small screen design(3)- seats reservation
  • 16. Small screen design(4)-CAD
  • 17. Conclusion
    • The keys of i-Mode success
      • The “always on” technology
      • No aware using Internet technology
      • Focus at youths
      • Japanese have strongly visual sensibility.
      • Collect fees for small data packets( mircorpaymets )
      • Rich content provider
  • 18. Power Shit in The Global Wireless Market(1)
    • Circular-switching( 2G )
      • Voice
      • Charged for air time
    • Packet-switching( 2.5G )
      • “ always on” network connection
      • DoCoMo’s remarkable growth
  • 19. Power Shit in The Global Wireless Market(2)
    • The underlying 2G network determines the migration route to 2.5G network
      • PDC + Dopa
      • GSM and TDMA + GPRS and enhanced data rate for GSM environments (Edge)
      • 1X and 3X CDMA
  • 20. Power Shit in The Global Wireless Market(3)
    • 3G network
      • cdma2000( Qualcomm’s 3G version )
      • w-CDMA ( Japan and European players )
      • Time-Division Synchronous CDMA( China and Siemens )
      • Three technologies above approved by ITU
    • [ back ]