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  • 1. KPN the Royal Dutch telecom company at CANTO June 19 through June 23rd Feddo Hazewindus Vice President KPN INS Inc 1
  • 2. Holland… small country, impressive achievements 2
  • 3. 3 Leading innovator through the ages
  • 4. 4 World renownend engineering, claiming land over water
  • 5. 5 One of the world’s largest sea ports
  • 6. 6 First commercial aviatior in the world
  • 7. 7 Holland… a global oriented monarchy
  • 8. 8 Crowned and renowned
  • 9. KPN Highlights • Operations in Holland, Germany and Belgium • 17 million mobile & 7 million fixed subscribers, 1.5 million ADSL customers • Mobile brands are KPN mobile, E-Plus and Base. • 31,000 employees • Revenues in 2004 of € 11,819 mn • Profit after tax 2004 € 1,511 mn • Free cash flow 2004 of € 2,271 mn 9
  • 10. Regional Presence: our locations North & Central America Western Europe Eastern Europe Asia Head Quarters Latin America & Asia Africa Middle East the Caribbean 10
  • 11. Mobile market developments Trends: • Decreasing Mobile Termination Rates (MTR) leads to lower ARPU for both fixed and mobile operators. • Emergence of preferred roaming. • End user rates decrease due to intense competition, e.g. monthly flat fee packages. • IP-based services form threat to traditional circuit switched services. • Mobile call volumes continue to grow, fixed volumes stabilize or even decrease. • Emergence of Value Added Services, e.g. 3G. • Quality orientation to increase end user satisfaction. • Integration of voice and internet/data. End user ARPU can be protected and increased by: • Value added services to develop new revenue sources: – Mobile data, e.g. 3G and SMS Transit – Preferred roaming solutions • High quality global roaming coverage (‘on net’ everywhere) to increase current voice ARPU. 11
  • 12. KPN’s answer: The Mobile Matrix A complete wholesale portfolio for Mobile Operators with a worldwide coverage Voice Premium Voice Data MMS Interworking Messaging Services SMS Interworking 3G Video Services Video Telephony M2F Video Telephony 3G Content Exchange Mobile IP Interworking IPX Roaming Global Mobile Signaling Roaming Broker Services Intl. Roaming Services GPRS Roaming Exchange Preferred Roaming Services Customer driven development 12
  • 13. The Mobile Matrix, Voice: Premium voice KPN offers Premium Voice Services to Mobile Operators: • High quality mobile & fixed termination, anywhere in the world • Direct connectivity with other MNO’s • High Quality of Service: • Fax support guaranteed to all fixed destinations • Roaming support guaranteed to all mobile destinations • Guaranteed end-to-end CLI delivery to a high number of mobile destinations • Increase in ARPU through high quality routes • Use of direct interconnects and selected high quality suppliers • Emergency overflow routing available • Premium support of our International Service Center 24/7 Fixed operator KPN Mobile operator Mobile operator Mobile operator 13
  • 14. The Mobile Matrix, Messaging Services: MMS/SMS Interworking • Increasing ARPU trough total global MMS and SMS termination • Service based on existing 3GPP / GSM Association standards • Anti spamming support • Single contract and financial settlement • Conversion GSM and T/CDMA (SMS) SMS/MMS SMS/MMS orig term MNO KPN No bilateral relationships necessary 14
  • 15. The Mobile Matrix, Roaming Services: International Roaming Services Global Mobile Signalling • Increasing ARPU through global SS7 signalling and SMS/roaming support • Single point of access to carry your mobile roaming messages. GPRS Roaming eXchange (GRX) • Inter-PLMN backbone for GPRS roaming • The standardised basis for other mobile data services And more is coming… – Preferred roaming • ‘Steer’ your roaming traffic to the network of choice (SS7-based solution) – Roaming brokerage • One single point of contact for all your roaming agreements 15
  • 16. The Mobile Matrix, 3G: 3G Services 3G Mobile-to-mobile video telephony 3G creates a new type of traffic … • The circuit switched mobile-to-mobile solution • Large geographical coverage, 80+ networks. • Roaming support and CLI delivery guaranteed. • End-to-end 64 Kbits UDI routes based on ISUP V2. • Use of direct interconnects and selected high quality suppliers. 3G Content eXchange • Providing the bridge between circuit switched 3G connections and IP domains • Circuit switched 3G connection provides high quality video experience on short codes and premium rate numbers. • Gateway enables UMTS subscribers to access streaming content and to video conference with Internet users. • Hosted platform (minimizes initial investment and short time to market). ... and KPN has the solution! 16
  • 17. Example 3G service: live TV International and national/regional content Other possibilities: •Video conferencing with internet users •TV / movies / sports / music on demand •Games, quizzes and dating formats 17
  • 18. KPN’s Mobile Matrix Thank you for your time! Any questions? Feddo Hazewindus 18
  • 19. Royal solutions at a wholesale price 19
  • 20. 3G – a promising market? Number of 3G users is growing rapidly … • Triple digit growth: From 22 million users in March 20051 to 70 million users by the end of 20052. • UMTS-penetration still low: in March 2005 only 1.25% of all mobiles were UMTS/WDMA- equipped1. … and the content market looks promising … • Adult content is the short term killer app: Italian 3G adult content market already over EUR 140 million in 20043. • Total mobile entertainment market will reach $17.6bn in 2005, up by 71% on 2004, and will top $59bn by 2009. After gambling (33%) and games (31%), the most popular entertainment services in 2009 will be music (16%) and sports (8%)4. … but consumer adoption and satisfaction is still low! • "More than half of 3G traffic will be voice, no matter how much we talk about video calls, video streaming and mobile games“5 • 77% of UK phone users have never used any new data services such as picture and video messaging or gaming and ring tone downloads and a mere 12% of actual mobile data users profess to be completely satisfied with the service6. 1 Informa 2 Nokia 3 Eurispes 20 4 Juniper Research 5 Tomi Ahonen 6 NOP Survey
  • 21. Our Points of Presence Global Voice Platform For international voice and interconnection services PoP Network PlannedPoP 21
  • 22. The Mobile Matrix, Data: 3G Mobile-to-Mobile Video Telephony Lessons learned after 14 months…. What can cause customer dissatisfaction and reduces YOUR revenues? Routing: • Use of low quality / unstable routes, e.g. VOIP or GSM Gateway routing. • Non-direct routing, too many international carriers involved. • Lack of emergency overflow routing. ISUP: • No ISUP (V2) available in the national domain (e.g. Japan). • Lack of ISUP (V2) support in international routing (e.g. loss of H.233 and H.245). Data: • Echo cancelling. • Compression equipment. Other: • Failing access to VideoMail of outbound roamer if international carrier of host MNO doesn’t support 3G routing. 22
  • 23. The Mobile Matrix, Data: 3G Mobile-to-Mobile Video Telephony 3G MNO A KPN 3G MNO B End-to-end 64Kb/s UDI ISUP V2 and CLI delivery KPN offers Mobile VT termination with a premium QoS to over 70 destinations. • Following the mobile industry, rapidly offering VT termination to newly deployed 3G networks. • High Quality of Service: • End-to-end 64 Kb/s UDI routes  no echo canceling or compression • End-to-end ISUP V2  transparent transport of all parameters, including H.223 & H.245 (octet 5) • Use of direct interconnects and selected high quality suppliers (max. 1 intermediary party involved) • Emergency overflow routing available • End-to-end roaming (MSRN) support and CLI delivery guaranteed • Differentiated billing available (currently TMR, option for advanced billing on ITC=UDI & UIL=H.223&H.245 under investigation) • No necessity for separate video telephony trunks (but supported on customer request) • Premium support of our International Service Center (24/7), including 3G testing facility, possibility for SLA, and quality reports. 23
  • 24. The Mobile Matrix, Data: 3G ContentXchange KPN offers a 3G Content Exchange including M2F Video Telephony •Bridge between a circuit switched 3G connection and IP domains •Circuit switched 3G connection provides high quality video experience on premium rate numbers or short codes • Gateway enables UMTS subscribers to access streaming content and to video conference with Internet users • Hosted platform (minimizes initial investment and short time to market) KPN Carrier Services 3G VideoGateway Service 3G VGW 3G Mobile Operator KPN Internet Streaming server hosts content Web interface to upload or maintain content Videoconferenting Capability 24
  • 25. How does it work? KPN Carrier Services 3G VideoGateway Service 3G VGW TV Orange KPN Internet Streaming server hosts content Web interface to upload or maintain content Videoconferenting Capability 1. Orange customer dials premium rate number Easy to implement: or short code. • Hosted solution: minimizes initial investment 2. Orange hands over call to KPN (e.g. through and reduces time to market. existing interconnect). • Easy to manage: content upload done through 3. KPN establishes connection to 3G easy web access. ContentXchange. • No complex billing: per second billing of 4. Orange customer makes selection out of premium rate number / short code. presented menu: TV, video conferencing, • Successful model: fit to current voice model streaming content, … supports rapid customer adoption. 5. Service is delivered to Orange customer. 25
  • 26. Our Current Portfolio Fixed Operators •International Wholesale voice termination •International Premium voice termination •International Wholesale Freephone service (Internet) Service Providers •International VoIP services (VoiceXS) •International Premium Rate service Mobile Operators • The Mobile Matrix, a complete portfolio of voice, data and roaming services 26
  • 27. Our Competitive Edge • Established track record as a wholesale partner • High customer satisfaction • High flexibility in meeting customer demands • Innovative and customised portfolio of services • Many connection possibilities, fast and simple • Global network with more than 234 (direct) interconnects • High quality network performance • Pro active network management (24/7) • Associate member of the GSMA 27
  • 28. Our Organisation Senior Vice President Wholesale Voice Service International Edwin van Ierland KPN INS Inc. International Sales Product Management Data Management International Streaming International Billing Feddo Hazewindus Wouter Knoester Gert-Jan Huizer & support Hiske van Mierlo & Collection Baldewijn Westerbeek Johan Bogaard North America Western Europe Patrick Meijer Wouter Knoester South America Africa Central America Konrad Mostert Sierk Coolsma NOC International WSD International Asia Pacific Claire Mengelberg John van Grinsven Paul Baaij Eastern Europe Dominique Nagy Middle East Lodewijk Bout 28