20 October, 2006
Vodafone introduces customers to business class 3G broadband
~ Sydney and Melbourne inner metropolitan customers first to experience
life in the fast lane ~
Vodafone Australia today focused its attention on winning more business customers in Sydney and
Melbourne with the launch of 3G broadband in inner metropolitan areas.
“Our current strategy is simple – provide high-speed, mobile broadband coverage where it counts,”
said Edward Goff, General Manager of Business Markets at Vodafone Australia. “Australian business
is most highly concentrated in Sydney and Melboune and we’re going where the work is and where
we’ve already seen the highest demand for mobile broadband.”
“Our 3G broadband service will first appeal to business customers who want to operate more
effectively while out of the office,” added Goff. “Vodafone 3G broadband provides fast, one-click
access to email and attachments, the web, Virtual Private Networks (VPN) and company servers.”
At today’s launch, Vodafone unveiled Australia’s widest range of 3G broadband products for business.
The mobile specialist has also developed advanced compression and optimisation capabilities within
the ‘dashboard’ software of its Vodafone Mobile Connect (VMC) 3G broadband data cards and USB
modems, giving Vodafone a competitive edge on the ‘real world’ performance delivered by its VMC
devices. The VMC software automatically compresses all inbound and outbound data packets,
expediting file transfers and reducing data costs for customers.
“Network ‘speeds and feeds’ are just part of the total picture, yet most carriers quote theoretical data
rates ad nausea. However, what happens inside the device is just as important as ‘air speed’. We’ve
optimised the VMC software to improve the actual speeds that customers will experience in the real
world,” said Goff.
Vodafone 3G broadband (High Speed Downlink Packet Access) provides data download speeds of up
to 1.8 MBps, and customers can generally expect actual download speeds ranging from 600kbps to
1.4MBps, with increased reliability and lower latency on data connectivity. Vodafone 3G broadband
will deliver peak upload data rates of 384kbps, which is particularly relevant to business customers
that frequently send emails with attachments while out of the office.
Vodafone Mobile Connect (VMC) 3G broadband data cards (PCMCIA format) are available from
Vodafone stores and certified resellers at the recommended retail price of $299. The VMC 3G
broadband data cards are also available to credit-approved applicants for $0 upfront, then $12.46 per
month for 24 months on Vodafone’s interest-free Mobile Payment Plan.
To encourage the migration of existing VMC data card customers onto the new 3G broadband
service, Vodafone is offering registered VMC customers a $70 discount on the recommended retail
price of VMC 3G broadband data cards. As a further incentive during November and December 2006,
Vodafone is offering two months free data access to new customers who subscribe to the $99.95
(1GB) data service. There are no lock-in contracts with the VMC 3G broadband data card and
customers can change data bundles without penalty.
From today, Lenovo ThinkPad customers who’ve purchased an R60, T60, X60 and Z61 notebook with
built-in Vodafone mobile broadband connectivity can download a free firmware upgrade from
www.lenovo.com, which will allow them to take advantage of the new 3G broadband service.
This week HP also unveiled its first product with built-in Vodafone 3G broadband connectivity, with the
imminent release of its HP Compaq 6400 Business Notebook PC Series. Supporting Vodafone’s 3G,
3G broadband and GPRS services, the notebooks will be available through HP’s channel partners or
direct from HP from November 2006.
Vodafone will release its VMC 3G broadband USB modem from 1 November, 2006, and the device
will be available for a recommended retail price of $399.
Vodafone expects that today’s launch will accelerate sales of the Linksys Wireless-G Router for 3G
broadband (WRT54G3G), developed in collaboration with Linksys, a division of Cisco Systems, to
share mobile broadband connectivity amongst teams of mobile workers. Available through Vodafone
for a recommended retail price of $299, the Wireless-G Router is the first device of its kind to combine
mobile broadband with Wi-Fi, enabling users on up to five laptops with 802.11g wireless capabilities
to simultaneously share a mobile broadband wide area network connection with a single VMC 3G
broadband Data Card (sold separately). A shared mobile broadband and wireless network can be set
up anywhere that Vodafone’s 3G or 3G broadband service is available.
Vodafone is offering a choice of three data bundles, with the freedom and flexibility to change
between Data Bundles from month-to-month, without penalty and without any contract required:
Data Bundle Cost per month Data per month Additional usage
Data 100 $29.95 100MB 30 cents per MB
Data 300 $49.95 300MB 30 cents per MB
Data 1GB $99.95 1GB 30 cents per MB
For overseas travellers, Vodafone offers the best international data roaming rates available to
Australian customers, charging 1 cent per kb for international data roaming, with a minimum 10kb
The dashboard software available with the VMC 3G broadband data cards and USB modems also
allows customers to quickly and easily send TXT messages from their laptops for 25 cents per TXT.
Vodafone Australia today becomes the eighth operating company in the Vodafone Group to launch
3G broadband, and is amongst more than 20 Vodafone operating companies that offer 3G services.
Australian and overseas customers enjoy high-speed data access in most major international
About the Vodafone 3G broadband network
Nokia is supporting Vodafone Australia’s launch of its updated 3G broadband network in Australia
with world leading High Speed Downlink Packet Access (HSDPA) technology.
Nokia's HSDPA solution allows Vodafone to offer its customers data services at speeds of up to four
times faster than current 3G speeds.
The commercial launch of the service follows an extensive trial of the solution, and close cooperation
between Vodafone and Nokia in Australia.
"Vodafone is at the leading edge adopting new technologies that benefit their customers here in
Australia and around the world. We are happy to continue our successful cooperation by supporting
them in bringing the Nokia HSDPA solution to Australia," Paul Tyler, Nokia General Manager,
Vodafone Business Team, Asia Pacific.
Nokia and Vodafone Australia signed an agreement on the WCDMA 3G network in 2004. HSDPA is
provided under extension of the existing contract. Nokia also provides the HSDPA infrastructure for
Vodafone New Zealand which launched its 3G broadband service in October 2006.
In WCDMA 3G, Nokia has 63 customers to date. High performance Nokia HSDPA is a simple
software upgrade to the Nokia WCDMA networks, thus enabling a fast, cost-effective rollout.
Wireless connection of laptops to the Linksys Wireless-G Router for 3G broadband is dependent on
the laptops having Wireless LAN capability.
Notes to editors
Vodafone is the world's leading international mobile telecommunications group with equity interests in 27 countries across 5
continents with 186.8 million proportionate customers worldwide as at 30 June 2006 as well as 33 partner. The company
provides quality services to 3.47 million Australian customers and has more than 186.8 million proportionate customers