Motorola's Vision for 3G CDMA
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Motorola's Vision for 3G CDMA

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    Motorola's Vision for 3G CDMA Motorola's Vision for 3G CDMA Presentation Transcript

    • Motorola’s Vision for 3G CDMA Sub-Regional Seminar Warsaw, Poland October 4, 2001 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Discussion Topics • CDMA Market Overview – Trends – Growth – Evolution • 3G Is Here and CDMA Is Ready – Successful Path – Significant Role in 3G Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Wireless Market Trends Subscribers Operator Revenue Voice + Services Operator Revenue Voice Only Minutes of Voice Use per Subscriber Time Time ! Future Growth Will Be Driven by Non-Voice Services, Increasing Network Complexity and New Revenue Generation Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Benefits and Value Migration Industry Response Industry Response 3G and 2.5G Beyond • VoIP • VoIP • Untethered • Untethered Ethernet Ethernet 2G • Enhanced Services • Enhanced Services • High Voice and • High Voice and • High Speed Data • High Speed Data Data Capacity Analog Data Capacity • Services • Services • Voice Quality • Voice Quality • Capacity 19 • Voice • Capacity 199 • Voice 20 200 • No Drops • No Drops 99 02- 9 2-2 19 19 200 19 19 95 004 95 90 90 4 Customer Expectation Customer Expectation Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Migration Paths to 3G CDMA Operator 2.5G Operator CDMA2000 1xEV CDMA2000 1xEV Convergence Data Only (DO) Data Only (DO) CDMA2000 1xEV CDMA2000 1xEV Handset IS-95A IS-95A IS-95B IS-95B CDMA2000 1X CDMA2000 1X Data & Voice (DV) Data & Voice (DV) 2G 3G GSM Operator TDMA iDEN 3G TDMA IS-136 2.5G UMTS UMTS 2G GSM 900 EDGE EDGE GSM 1800 PCS 1900 GPRS 14.4 Kbps – 64 Kbps – 153.6 Kbps – 384 Kbps – 2 Mbps & Up 14.4 Kbps – 64 Kbps – 153.6 Kbps – 384 Kbps – 2 Mbps & Up Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • CDMA vs. Other Technologies CDMA industry CDMA IS-95B (64 Kbps) CDMA2000 1X service commercializes 1xEV-DV commercial rollout (up to 153.6 Kbps) (up to 4.8 Mbps) service deployments in Japan and Korea CDMA industry Korea introduces 1xEV-DO (up to 2.4 Mbps) commercial deployment targeted CDMA2000 1X (up to 153.6 Kbps) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …Q4 2000 2001 2002 …2003 GSM industry GSM industry GSM industry commercializes GPRS EDGE deployment commercializes WCDMA (26 Kbps) service targeted (2 Mbps) service Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • The Wireless Internet Begins… Mobile Internet Subscribers • Data penetration still less than Carrier Subs (M) 10% but growing rapidly. DoCoMo* 23.0 KDDI* 7.2 • 60% Mobile Internet penetration J-Phone* 6.7 already in Japan. BT Cellnet 1.3 • Sprint, BT Cellnet, DoCoMo, Shinsegi (Korea) 0.5 J-Phone, KDDI, Nextel, and Sprint PCS 1.5 Verizon all exceed 1 million data Verizon 1.0 subscribers. AT&T 0.6 Nextel 1.1 • Over 15% of all telecom service Telefonica 0.5 revenue will come from Mobile Omnitel 0.1 Internet in 2005. TIM 0.1 France Telecom 0.7 Others 1.65 Total* 46.0 Source: Company and Industry Reports, Japan Telecommunications Carriers Association * As of 4/30/01 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • 3G Concept Devices / Applications Voice & Multi- Media Playback messaging PIM and synchronization live communication Infotainment Multi-Media Tablet entertainment picture messaging chat entertainment location live communication Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Discussion Topics • CDMA Market Overview – Trends – Growth – Evolution • 3G Is Here and CDMA Is Ready – Successful Path – Significant Role in 3G Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Today CDMA2000 1X Provides… • Support of CDMA2000 1X Air Interface – Enables new revenue generating data opportunities – Nearly doubles voice capacities • Orderly Migration Path – Maximizes re-use of existing equipment – Minimizes risk to existing voice services – Simplifies BTS upgrades • Introduction of Packet Components – Packet Data Service Node – Authentication, Accounting, and Authorization Server Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • CDMA2000 1X Enhancements Summary • Technical Improvements – MAC and turbo codes for data – Fast forward and reverse link power control – Forward link transmit diversity – Re-use of IS-95A and IS-95B standards •New revenue generating apps • Benefits •Reduces op costs per sub – 153.6 Kbps data rate •Cost effective migration – Up to 4-6X capacity increase for data – Up to 2X capacity increase for voice – Migration strategy from IS-95A/B Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • The CDMA Cost Effective, Smooth 3G Migration Path 1xEV-DV (Data & Voice) System to Support High-Speed Packet Data and Real-Time Services 1xEV-DO 1xEV-DO (Data Only) Deployments 1xEV-DV System Optimized for Non-Real-Time, Deployments High-Speed Packet Services Study 1X Installation 1X Deployments Period 2000 2001 2002 2003 1xEV-DO BL 1xEV-DO 1xEV-DV 1xEV-DV Text Done Standard BL Text Done TSG Publish (Aug. 2000) Complete (Jan. 2002) (Feb. 2002) (Oct. 2000) Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • 1xEV-DV Overview • Peak data rate of 4.8 Mbps--unmatched data capacity of 1.0 Mbps within 1.25 MHz • Reverse link peak data rate of 614 Kbps – 1.38 Mbps reverse link peak rate under investigation • Backward compatible with IS-95A/B and 1X • Supports voice, mixed voice/data, and real-time, 2- way on a single carrier • Flexibility to deploy data only carriers to maximize end-user data rates • Background, interactive, streaming, and real-time/2- way services • WCDMA/HSDPA and 1xEV-DV share common CDMA technology Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • 1xEV-DV Mixed Voice and Data Economies 120.0 Voice and data busy Voice and data busy Actual Commercial System Data Data Voice hours are NOT hours are NOT 100.0 coincident coincident % of Busy Hour Erlangs 80.0 Possible to support Possible to support data traffic with data traffic with unused voice capacity unused voice capacity 60.0 40.0 Data-only overlays Data-only overlays increase operators’ increase operators’ cost model 5:00 pm 8:30 pm 1:00 pm 8:30 am cost model 20.0 Standards-based voice Standards-based voice 0.0 and data networks and data networks 2:00 AM 7:00 AM 12:00 PM 12:00 AM 10:00 AM 11:00 AM 5:00 PM 10:00 PM 11:00 PM 1:00 AM 3:00 AM 4:00 AM 5:00 AM 6:00 AM 8:00 AM 9:00 AM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM promote economies of promote economies of scale scale Time of Day Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • 1xEV-DV – 2-Way, Simultaneous Voice and Data – Future Ready See Each Other Talk to Each Other Be Totally Connected Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • 1xEV-DV Proposal Partners • Motorola has over 110 contracts to deploy cdmaOne™ systems in 24 countries worldwide • Nokia is the world’s leading mobile phone company with over 30% market share in 2000 • Texas Instruments is the leading semiconductor provider of 2G & 2.5G wireless terminal solutions • Altera is the leading supplier of programmable logic solutions • Philips is the leading supplier of ICs, discrete components, and systems solutions for wireless communications Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Final Thoughts… Motorola Is Ready for 3G • 3G is really here and it profoundly changes the wireless industry by delivering new and compelling voice, data, and integrated services. • 1xEV-DV is the evolution path for CDMA2000. This technology will continually drive the industry to meet the expectations that customers have for wireless. • Motorola is a leader in CDMA2000 and plans to continually contribute to the 3G efforts together with the CDG and other CDMA industry leaders. Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
    • Motorola Leadership • Worldwide Leadership – Deployed world’s first commercial cdmaOne™ system and first cdmaOne systems in Japan, China, UnitedRS P States, Latin America, Africa, and Israel G nd S, a e. – Over 110 contracts to deploy cdmaOne systems in 24 countries U MT her A, 64ts DM p o – Commercially deployed IS-95B in Kbps HSPD in Japan – Leading proposal fora C ip in 3GPP2 ol 1xEV-DV tor dersh Mo le • Product Leadershipa t L is – Interoperability: first to deploy IOS internationally – Form factor innovation: concept creator of “wearable” phone – Deployment flexibility, increased capacity and coverage: CDMA base transceiver subsystem solutions – Proven reliability: Japan – 7.2 million subscribers on Motorola IS-95B networks Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.