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Microsoft PowerPoint - BBforAll_Bangladesh_FINAL_sending.ppt ...

  1. 1. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  2. 2. Agenda Content Speakers Welcome Address Ricardo Tavares, GSMA Inaugural speech by the Chief Guest, the Honorable Chairman Major General Manzurul Alam (Retd), BTRC Connecting Bangladesh Oddvar Hesjedal, Grameenphone Reassessing Bangladesh’s Regulatory Road Map:Reassessing Bangladesh s Regulatory Road Map: The Impact of Mobile Broadband Rob Nicholls, Gilbert + Tobin TEA BREAK Opening speech for the Working Session by the Chief Guest Dr. Mohammad Mahbubur Rahman (Phd.), Opening speech for the Working Session by the Chief Guest ( ) Ministry of Post & Telecommunications Operator Perspective – Developing a Business Case for your Market Supun Weerasinghe, Dialog Mobile – Sri Lanka Broadband for All using HSPA Martin Bäckström, Ericsson Affordable 3G devices Bimal Dayal, Qualcomm India and South Asia Interactive audience discussion panel - Speakers plus operator panel: © GSM Association 2007 • Aktel • Bangalink • Grameenphone • Warid
  3. 3. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  4. 4. A Global PerspectiveA Global Perspective HSPA delivering Mobile Broadband todayg y Ricardo Tavares Senior Vice President for Public PolicySe o ce es de o ub c o cy GSM Association Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  5. 5. The GSM Family – Delivering on Promises HSPA Evolved in 2008 HSUPA in 2008 Standardization securing evolution track HSPA Evolved 28/40Mbps HSPA HSDPA in 2005 3G i 2001 EDGE in 2003 Source: Wireless Intelligence, September, 2008 <14.4Mbps WCDMA 384kbps GPRS in 2000 GSM First call 3G in 2001 GSM 40kbps GSM First call made in 1991 3G HSPA: 55 million subscribers WCDMA: 297 million subscribers 2G GSM: 3.3 billion subscribers © GSM Association 2007
  6. 6. Connecting beyond the grid in India 1.6 bn people living off-grid today and 1bn people with unreliable supplypeople with unreliable supply Future mobile subscriber growth will be heavily dependant on the off-gridy p g population Diesel generators used today but are costly to run and have an environmental impactto run and have an environmental impact Green power (wind, solar etc) is the solution GSMA Development Fund initiative to catalyse uptake of “Green Energy” for BTSs through major programme in 2008 © GSM Association 2007 BTSs through major programme in 2008
  7. 7. GSMA working to connect Bangladesh Working with mobile operators to accelerate mobile solutions for people living on less thanmobile solutions for people living on less than $2 per day Connectivity initiative aims to bring affordable GSM services to rural communities and areasGSM services to rural communities and areas previously unconnected Use of enhanced GSM networks to bring Internet access to computers in fixed boothsInternet access to computers in fixed booths run by local entrepreneurs Assists operators in identifying new opportunities providing best practice andopportunities, providing best practice and scaling projects from pilot to full rollout Rolled out Mobile Broadband Community Internet Centres in Bangladesh with © GSM Association 2007 Internet Centres in Bangladesh with Grameenphone
  8. 8. Universalising Mobile Broadband Urban Residential Business Personal freedom Students Government Communities, Social interaction Personal efficiency Rural Farmers Villages Entertainment, user generated content Broadband Penetration g Industrial Construction Industrial growth (GDP and jobs) Efficient organization Bottom of the pyramid Construction Business opportunities Sustainable © GSM Association 2007 Sustainable society
  9. 9. Mobile Broadband is a Big Challenge Bangladesh needs to improve its Mobile and Broadband Source: ITU, GlobalComms, Wireless Intelligence © GSM Association 2007 penetration to reduce the digital divide and diversify its economy.
  10. 10. Conclusion The technology for mass market Mobile Broadband is here- HSPA Connecting the bottom of the pyramid is an achievable goal Licensing of 3G in 2.1GHz is key for Bangladesh in the nextg y g three months Regulation should focus on promoting Mobile Broadband and idi i l ti h dd i l ti th tavoiding micro-regulation, such as sudden price regulation that discourages investments due to uncertainty Capital is scarce in the current environment—but MobileCap ta s sca ce t e cu e t e o e t but ob e Broadband will be a major focus of investments, provided that the regulatory environment is right © GSM Association 2007
  11. 11. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  12. 12. Inaugural SpeechInaugural Speech by the Chief Guesty Major General Manzurul Alam (Retd) Chairman B l d h T l i ti R l t C i i (BTRC)Bangladesh Telecommunications Regulatory Commission (BTRC) Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  13. 13. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  14. 14. Connecting BangladeshConnecting Bangladesh GSMA Conference Dhaka, November 12, 2008 Oddvar Hesjedal CEO GrameenphoneCEO Grameenphone
  15. 15. Bangladesh is already connected! 5 mill mobile 164 Int rn t0.6 mill fixed Internet users 164 Internet Service Providers users
  16. 16. A lot can be done with today’s Internet connection…. Social networking E Mail Educational InstitutionsSocial networking News Downloads Job Hunting Music Search Engines E Mail Images Knowledge Hub Web Bazaar Web tool support Ad i i N k Educational Institutions Game Video/TV WAP - Mobile Sports - Cricket S k M kChatting Advertising Network Blogging Stock Market WEBSITE TYPE TOP 100 SITES Global 58 Local 26 Indian 10 Unknown 6 G d T t l 100Grand Total 100 Source: GP analysis of data from www.alexa.com
  17. 17. The challenges are speed, capacity… …and risk capital…
  18. 18. Mobile penetration Huge Economic Impact of Mobile Industry in Bangladesh 20 0% 25.0% 30.0% 35.0% tion 0.0% 5.0% 10.0% 15.0% 20.0% 2 2 3 3 4 4 5 5 6 6 7 7 7 7 8 8 8 Penetra Employment Impact Q1'01 Q3'01 Q1'02 Q3'02 Q1'03 Q3'03 Q1'04 Q3'04 Q1'05 Q3'05 Q1'06 Q3'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Year 60 000 80,000 100,000 120,000 Source: Deloitte 2008 0 20,000 40,000 60,000 2004 2005 2006 2007 Direct Indirect Multiplier
  19. 19. Will Broadband have the same impact? 4500 5000 Mill. 3500 4000 4500Mill. subs 2000 2500 3000 500 1000 1500 Mobile voice 0 500 2000 2002 2004 2006 2008 2010 Fixed BB
  20. 20. What can Broadband bring? Health Public Education Health services Business Public information
  21. 21. …and JOY !!
  22. 22. Fixed Internet activities 2007 Source: Bangladesh Market Insight 2007, by Browse the Internet E-mails Instant messaging/chat Browse the Internet@work Music/movies Job opportunities Online gamesg Work/business e-mails Phone calls Internet communitiesInternet communities Instant messaging/chat for work Internet banking 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Bangladesh - urban Bangladesh - rural
  23. 23. Remember local content Challenge: The Bangladesh Chimney Effect Remember local content challenge 371 monthforIIG 175 161 SD/Mbpsprm 17 10 U Bangladesh (GP) Malaysia (DiGi) India (Tata) Central East Europe Telenor Nordic
  24. 24. Challenge: Expensive Network Infrastructure RESIDENTIAL BS BS IP backbone BUSINESS National & international Internet
  25. 25. Challenge: Revenues don’t match cost base One PC user - 10000 times more traffic per month than aper month than a basic phone user
  26. 26. Challenge: Frequency capacity 2x60 MHz for 3Gfor 3G Too many operators i 3G?in 3G?
  27. 27. Can Bangladesh succeed in bringing Internet to all ? 0% 0% 1% Bangladesh Pakistan Ukraine 1% 5% 7% Ukraine Thailand India 10% 10% 10%Russia Serbia Montenegro 17% 30% 64% Malaysia Hungary Sweden 70% 75% Norway Denmark
  28. 28. Collaboration and joint efforts are needed Cost-efficient Internet ICT and Broadband Policy of Bangladesh Services supporting socialCost efficient Internet and broadband infrastructure Services supporting social development, exports and knowledge industries
  29. 29. The road to Success of Broadband Bangladesh • Competence • Competition • Collaboration• Collaboration • Predictable regulations • National Content and Internet servicesNational Content and Internet services • Policy enabling profitable business cases • Incentives to provide rural area coverage
  30. 30. Yes, We Can
  31. 31. ThankThank you
  32. 32. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  33. 33. Reassessing Bangladesh’s Regulatory Road MapReassessing Bangladesh s Regulatory Road Map The Impact of Mobile Broadband Rob Nicholls Consultant N b 2008November 2008
  34. 34. Agendag • The Regulatory Roadmap • Regulatory issues in HSPA – Spectrum Li ht h d d h– Light-handed approach • QoS issues • International capacity and connectivity 2304510_2.PPT | October 2008 page | 33 • Conclusions
  35. 35. The Regulatory Roadmapg y p • Overhauling spectrum management • Restructuring taxation for growth • Licensing multiple gateway operators• Licensing multiple gateway operators • Reforming interconnection arrangements • Corporatisation and privatisation of the BTTB 2304510_2.PPT | October 2008 page | 34 • Strengthening regulatory capacity
  36. 36. Regulatory issues in HSPAg y • Spectrum – the life blood of communications • Best practice solution is to allocate sufficient spectrum top p existing operators to allow them to expand from voice/GPRS to HSPA: efficient outcome as investment in infrastructure already– efficient outcome as investment in infrastructure already substantially made – licences can be allocated without a complex procedure and compliant with WTO processescompliant with WTO processes – operators increase backhaul capacity to meet expected demand – rapid social outcomes – potential national multi-operator competing services 2304510_2.PPT | October 2008 page | 35 services
  37. 37. Regulatory issues in HSPAg y • No regulatory intervention works best to encourage investment: – only fix the problem if there is a problem – allow devices to be imported without hindrance B l t t b t l t th k t l th– encourage Bangla content but let the market solve the issues – major investments require regulatory certaintyajo est e ts equ e egu ato y ce ta ty • Regulation of service not technology • Need to have voice regulatory settings correct as a basis for growth e g international voice settlement regime 2304510_2.PPT | October 2008 page | 36 for growth – e.g. international voice settlement regime
  38. 38. QoS issues • New quality of service issues arise for high speed packet switched services: – Latency – Jitter – Packet lossPacket loss – Contention – Availability • Different services have different QoS issues • QoS management becomes a regulatory issue in 2304510_2.PPT | October 2008 page | 37 broadband
  39. 39. Different services have different QoS issues Bandwidth Latency Jitter Loss Multimedia Medium Important Important Moderate Interactive Low Important Moderate Important D f i h i i dData Transfer High Unimportant Unimportant Moderate Web browsing High Unimportant Unimportant Moderate 2304510_2.PPT | October 2008 page | 38
  40. 40. Regulation of international capacityg p y • QoS issue can be managed in the HSPA/GPRS network if there is sufficient spectrum and sufficient backhaul:p – External factors are the issues – In-country latency/jitter/packet loss at the IX C t ti d k t l i th i t ti l it– Contention and packet loss in the international capacity (fibre) – Satellite and VSAT are problematic for broadbandSate te a d S a e p ob e at c o b oadba d services (latency and availability) • Need to scale to ensure that the user experience encourages adoption 2304510_2.PPT | October 2008 page | 39 encourages adoption
  41. 41. Regulation of international capacityg p y • International access to the global internet is key to providing the benefits of universal broadband (in terms ofp g ( GDP growth and global competitiveness) • This access needs to be available at globally competitive prices in order to ensure that the benefits can be enjoyedprices in order to ensure that the benefits can be enjoyed by Bangladesh and Bangladeshis • Throughput per user per month can be used to assist f ( fdimensioning of international capacity (leads to adoption of DWDM in many places for international capacity) 2304510_2.PPT | October 2008 page | 40
  42. 42. Conclusions • Some of the Regulatory Roadmap issues are still to be addressed and this could constrain HSPA deploymentp y • The regulatory framework around HSPA needs to be very light-handed in order to encourage: the significant investment required by the operators– the significant investment required by the operators – the adoption of the services by consumers • The need for spectrum to facilitate national broadband access is key • International bandwidth at globally competitive cost-based pricing is a vital input to successful deployment of HSPA 2304510_2.PPT | October 2008 page | 41 pricing is a vital input to successful deployment of HSPA
  43. 43. Reassessing Bangladesh’s Regulatory Road MapReassessing Bangladesh s Regulatory Road Map The Impact of Mobile Broadband Rob Nicholls Consultant O t b 2008October 2008
  44. 44. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  45. 45. Agenda Content Speakers Opening speech for the Working Session by the Chi f G t Dr. Mohammad Mahbubur Rahman (Phd.), Mi i t f P t & T l i tiChief Guest Ministry of Post & Telecommunications Operator Perspective – Developing a Business Case for your Market Supun Weerasinghe, Dialog Mobile – Sri Lanka Broadband for All using HSPA Martin Bäckström, Ericsson Affordable 3G devices Bimal Dayal, Qualcomm India and South Asia Interactive audience discussion panel - Speakers plus operator panel: • Aktel • BangalinkBangalink • Grameenphone • Warid © GSM Association 2007
  46. 46. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  47. 47. Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  48. 48. Agenda Content Speakers Opening speech for the Working Session by the Chief Guest Dr. Mohammad Mahbubur Rahman (Phd.), Ministry of Post & Telecommunications Operator Perspective Supun Weerasinghe Dialog Mobile SriOperator Perspective – Developing a Business Case for your Market Supun Weerasinghe, Dialog Mobile – Sri Lanka Broadband for All using HSPA Martin Bäckström, Ericsson Affordable 3G devices Bimal Dayal, Qualcomm India and South Asia Interactive audience discussion panel - Speakers plus operator panel: • Aktel • Bangalink • Grameenphone © GSM Association 2007 • Grameenphone • Warid
  49. 49. Opening Speech for theOpening Speech for the Working Session by the Chief Guest Dr. Mohammad Mahbubur Rahman (Phd.), Secretary Ministry of Post & Telecommunications Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  50. 50. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  51. 51. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  52. 52. Broadband for All usingBroadband for All using HSPAHSPA Martin Backstrom VP/Networks
  53. 53. Mobile Broadband MarketMarket Technology and evolution Business considerations
  54. 54. Mobile traffic, voice and data Subscriber traffic in GSM/CDMA/WCDMA/HSPA/LTE Traffic growth 2006-2013 New revenue streams: 8 10 New revenue streams: – Mobile Handheld data usage E.g. Iphone – Mobile PC data usage 6 Exabytes g E.g. USB modems Complement to voice and SMS revenues 2 4YearlyE Mobile PC 0 2 2006 2007 2008 2009 2010 2011 2012 2013 Mobile Voice Mobile Handheld © Ericsson AB 2008 Commercial in confidence 2008-09-1753 DVB-H, Mobile WiMax and WiFi traffic not included Source: Internal Ericsson
  55. 55. Mobile Broadband targets all segments Mobile Broadband Mobile Broadband Mobile Broadband © Ericsson AB 2008 Commercial in confidence 2008-09-1754 Fixed broadband WiFi
  56. 56. HSPA world map 207 i l HSPA t k207 commercial HSPA networks C i l HSPA t k © Ericsson AB 2008 Commercial in confidence 2008-09-1755 Commercial HSPA networks HSPA network launch commitments Source: GSA – Global mobile Suppliers Association: July, 2008
  57. 57. 104 Ericsson HSPA networks In commercial operation 2005 World’s first: AT&T-USA 2006 IIJ Mobile-Japan MVNO Telcel-Mexico Claro-Honduras Nucleo-Paraguay Movistar-Spain Bite-Latvia Bravocom-Estonia MVNO Dialog-Sri Lanka S Méditel-Morocco TeliaSonera-Finland TDC Mobil-Denmark Personal-Argentina Mobilkom-Austria 3-Italy Partner-Israel Swisscom-Switzerland Mobiltel-Bulgaria Vodafone-Germany TIM-Brazil Brasil Telecom-Brazil T-Mobile-USA Bhutan Telecom-Bhutan DST-Brunei CYTA-Cyprus T-Mobil-Slovak Republic NTT DoCoMo-Japan Excelcomindo-Indonesia Maxis-Malaysia Far East Tone-Taiwan PTC-Poland Etisalat Misr-Egypt SingTel-Singapore Vodafone-Egypt TeliaSonera-Sweden CTM-Macau Promonte-Montenegro MTN-South Africa Vodafone-Portugal Optimus-Portugal TMN-Portugal EMT-Estonia Vipnet-Croatia U-Mobile-Malaysia MTS-Russia Geocell-Georgia Softbank Mobile-Japan Telstra-Australia KPN-Netherlands Wataniya-Kuwait Polkomtel-Poland AT&T-Puerto Rico T-Mobil-Montenegro Movistar-Mexico Movistar-Argentina Movistar-Uruguay O2-Ireland m:tel-Montenegro Elisa-Finland Vodafone-Romania T-Mobile-Hungary TIM-Italy Al Jawal-Saudi Arabia Cellcom-Israel Rogers-Canada 3-Sweden 3-Australia 3-Denmark Satelindo-Indonesia Sunrise-Switzerland Unitel-Angola Siminn-Iceland TeleNor-Norway Indosat-Indonesia Wind-Italy Claro-Brazil Smartone-Hong Kong Cosmote-Greece Bite-Lithuania Vodafone-UK Amena-Spain Mobily-Saudi Arabia Entel PCS-Chile Mobitel-Slovenia Telekom Srbija-Serbia 2007 DNA-Finland Telenor-Serbia Bouygues-France Telemig Celular-Brazil Elisa UMTS 900-Finland Batelco-Bahrain Nawras-Oman MTN-Nigeria © Ericsson AB 2008 Commercial in confidence 2008-09-1756 y One-Austria Vodafone-Spain Elisa-Estonia Vodafone-Netherlands eMobile-Japan Tele2-Sweden Telkomsel-Indonesia Pannon-Hungary g Tango-Luxembourg 2008 Elisa UMTS 900-Estonia Claro-El Salvador Source: Ericsson, August, 2008
  58. 58. Ericsson The leader in HSPA L h d t kLaunched networks Ericsson World HSPA 104 (50%) 207 HSPA 7.2 Mbps 37 (67%) 55p ( ) HSPA on uplink 35 (69%) 51 All continents Frequency bands N. America Europe Asia 2100 850 17/2100 © Ericsson AB 2008 Commercial in confidence 2008-09-1757 S. America Africa Australia 900 1900 17/1800 Source: GSA – Global mobile Suppliers Association and Ericsson: July/August, 2008
  59. 59. HSPA subscribers 50,000,000 60,000,000 49.6m 40,000,000 50,000,000 33.3m30,000,000 12.7m 21.2m 10 000 000 20,000,000 3.5m 6.9m 12.7m 0 10,000,000 Dec 2006 Mar 2007 Jun 2007 Sep 2007 Dec 2007 Mar 2008 © Ericsson AB 2008 Commercial in confidence 2008-09-1758 Dec 2006 Mar 2007 Jun 2007 Sep 2007 Dec 2007 Mar 2008 Source:
  60. 60. HSPA will drive mobile broadband 1.3 billion mobile broadband subscriptions 2012 ~70% market share 2012 HSPA 67% subscriptions 2012 EV-DO 22% LTE 4% Mobile WiMAX 4% Other (e g Flash OFDM UMTS TDD iB rst) 3%Other (e.g. Flash-OFDM,UMTS TDD, iBurst) 3% Source: Strategy Analytics & Ericsson internal © Ericsson AB 2008 Commercial in confidence 2008-09-1759 > 800 HSPA devices launched, economy of scale advantage
  61. 61. 804 HSPA enabled devices From over 129 suppliers 384 HSPA phones, media players, camera (~50%)p , p y , ( ) 340 PC with embedded HSPA, PC cards, USB modems (~40%) 73 wireless routers (~10%) © Ericsson AB 2008 Commercial in confidence 2008-09-1760 Source: GSA – Global mobile Suppliers Association: Sep, 2008
  62. 62. M bil b db d 2 3 6 Mb f © Ericsson AB 2008 Commercial in confidence 2008-09-1761 Mobile broadband: 2-3.6 Mbps for 114.000-204.000 IDR per month
  63. 63. Evolution of SingTel mobile network Ericsson was awarded contract May 16th HSPA 5.7 Mbps in UL and 14.4 in DL island wide – Discussions to include 21 Mbps in DL All IP transport RBS RNC and PS CNAll IP transport RBS, RNC and PS CN – Fibre all the way out to the RBS – Upgrade to FE from 2 E1-7 E1 today E i f PS CN it d i b b db d t kExpansion of PS CN capacity driven by broadband uptake 3G Direct Tunnel Discussions about HSPA QoS management for 2009Discussions about HSPA QoS management for 2009 Strong growth of voice and wireless broadband http://home.singtel.com/news_centre/news_releases/2008_05_16.asp © Ericsson AB 2008 Commercial in confidence 2008-09-1762 Strong growth of voice- and wireless broadband revenues on saturated market
  64. 64. South Africa, MTN The benefits when using 3G/HSPA Access to critical information: Around eight to ten people a day use the terminals to search for jobs email Mobile broadband connects the unconnected people a day use the terminals to search for jobs, email friends or check out the results of their favorite football team. Accessing it online is comparatively easier and cheaper than traveling significant distances to ascertain the same information. Functions as an employer-employee bridge: Sandtonp y p y g is growing rapidly and has many job vacancies while Alexandra has many willing workers. Alexandra’s townspeople can find vacancies and get help with applications and CVs through the community Internet café and business center. Improved entrepreneurship: Other townspeople have approached MTN regarding setting up their own HSDPA powered Internet café in their part of the town. “The projects are making a real impact on people’s lives. Some use it to get jobs or check theirlives. Some use it to get jobs or check their university application. But most importantly we’re seeing people become accustomed to the Internet, trusting what technology can do for them and how it can make their life simpler. If they can be included i th di it l th it ill b fit ll f S th © Ericsson AB 2008 Commercial in confidence 2008-09-1763 in the digital age, then it will benefit all of South Africa,” Ashraff Paruk, General Manager, Product Innovation and Strategy, MTN SA
  65. 65. South Africa, MTN Mobile broadband connects the unconnected © Ericsson AB 2008 Commercial in confidence 2008-09-1764
  66. 66. A very first global initiative Launch participants include: Microsoft, Dell, Lenovo, Toshiba, 3 Group, Asus ECS Ericsson Gemalto OrangeAsus, ECS, Ericsson, Gemalto, Orange, Qualcomm, Telefónica Europe, Telecom Italia TeliaSonera T Mobile and VodafoneItalia, TeliaSonera, T-Mobile, and Vodafone. © Ericsson AB 2008 Commercial in confidence 2008-09-1765
  67. 67. Mobile Broadband MarketMarket Technology and evolution Business considerations
  68. 68. 8 times increase of PS data in 18 months !!! W ld t ti ti f E i 3G/HSPA t kWorld average statistics from Ericsson 3G/HSPA networks ps/RNCMbp t-06 n-07 r-07 l-07 t-07 n-08 r-08 Oct Jan Apr Ju Oct Jan Apr Speech traffic Packet (DCH+HS) traffic DCH Packet traffic HS Packet traffic © Ericsson AB 2008 Commercial in confidence 2008-09-1767 PS overtook speech in June 2007 - >90% of PS traffic is HS
  69. 69. HSPA Evolution - reality end 2008 Announcements in Barcelona With Ericsson will deliver speeds of 21 Mbps in 2008 across our NextG network a world firstnetwork - a world first Will work alongside Ericsson, ... to trial Release 7 HSPA+7 HSPA+ Recent announcements HSPA Evolution CEO De la Vega: “AT&T has a time- to-market advantage over WiMAX with its HSPA technology. HSPAgy Release 7 will give the company 7 Mbps to 20 Mbps data speeds and the company will only have to deploy a software upgrade” Singapore, 16 May 2008 CEO Allen Lew“… HSPA Evolution, enabling even faster download and upload speeds of up to 42 Mbps and 12 Mbps respectively within the next 18 months ” © Ericsson AB 2008 Commercial in confidence 2008-09-1768 Strong commitment to HSPA Evolution next 18 months.
  70. 70. First HSUPA 5.8 Mbps Commercial network, July 16, 2008 Ericsson (NASDAQ ERIC) and 3 Italia ha e achie ed anEricsson (NASDAQ: ERIC) and 3 Italia have achieved an industry first: the successful establishment of enhanced HSPA mobile-data connections in a commercial network. The enhanced HSPA technology enables maximum uplink data rates f 5 8Mb d i ifi t d ti i t k l tof 5.8Mbps and a significant reduction in network latency, resulting in markedly better performance for interactive consumer applications. Vincenzo Novari, CEO of 3 Italia, says: "This world-first achievement reaffirms our commitment to accelerating the development of the mobile broadband market." Up to 5 8 Mbps in UL and <35 ms latency Source: http://www.ericsson.com/ericsson/press/releases/20080716-1236207.shtml © Ericsson AB 2008 Commercial in confidence 2008-09-1769 Up to 5.8 Mbps in UL and <35 ms latency in commercial operation
  71. 71. Mobile Broadband MarketMarket Technology and evolution Business considerations
  72. 72. Mobile Broadband High Level Architeture and network cost CAPEX & OPEX Packet CoreRadio Network Node B RNC SGSN GGSNTerm.Term. Internet Transport P k C Radio Network Packet Core T tRadio Network Transport © Ericsson AB 2008 Commercial in confidence 2008-09-1771 Air-interface capacity, high capacity nodes and efficient transport solution key for competitive offering
  73. 73. Air interface capacity PS CNRAN Subscriber bit-rate for RBS 3x1, 10% active 2000 2500 3000 Ericsson 2009 1000 1500 2000 Kbps Ericsson 2009 Ericsson 2008 Current network 0 500 200 250 300 350 400 450 500 550 600 650 700 Increase revenues with best Mobile Broadband bit rates # subscribers per RBS site © Ericsson AB 2008 Commercial in confidence 2008-09-1772 Increase revenues with best Mobile Broadband bit-rates. More subscribers can be served by each RBS Reduced CAPEX and OPEX.
  74. 74. High capacity nodes PS CNRAN High capacity GGSN in commercial operation – >20 Gbps Up to 6000 kPDP– Up to 6000 kPDP Intelligent SGSN with 3G Direct Tunnel – 50-90% fewer SGSNs – Ericsson’s unique configuration mechanisms Per subscriber, per related APN(s), RNC and/or GGSN Next generation high capacity RNC – 2 Gbps Architecture support up to 20 Gbps– Architecture support up to 20 Gbps © Ericsson AB 2008 Commercial in confidence 2008-09-1773 Scalable and high availability nodes to cater for continuous traffic increase
  75. 75. Evolution path architecture 2009/2010 Evolving towards a flat architecture Today 2008 GGSN GGSN GGSN/SAE-GW SGSN SGSN SGSN/MME BTS RNC Node B BSC GERAN UTRAN BTS RNC Node B BSC GERAN UTRAN eUTRAN BTS RNC Node B BSC GERAN UTRAN eNode B © Ericsson AB 2008 Commercial in confidence 2008-09-1774 Control plane User plane GERAN UTRAN GERAN UTRAN eUGERAN UTRAN
  76. 76. Large cost savings with 3GDT PS CNRAN Relative investment 3GDT 3GDT3GDT 3GDT SGSN SGSN SGSN SGSN GGSN GGSN GGSN GGSN Typical Broadband Fixed tariff 10-fold traffic increase Extreme Broadband Low fixed tariff High-traffic video services © Ericsson AB 2008 Commercial in confidence 2008-09-1775 50-90% fewer SGSNs
  77. 77. Optimal Iub TN solution 3 N ti IP PS CNRAN Site Capacity 2. HSPA off load 3. Native IP High Quality IP (Ethernet)ATM/IP dual (Ethernet)ATM/IP dual stack E1 + Best Effort IP (ADSL) 1 ATM E1s 6-106 10 Mbps High capacity sites Coverage sites © Ericsson AB 2008 Commercial in confidence 2008-09-1776 Ericsson has all 3 in commercial operations
  78. 78. Subscribers and volume 70 Subscriber clusters based on estimated monthly traffic Broadband APN 40 50 60 [%] 5% extreme users 10 20 30 [%] < 1 MB 1 MB - 10 MB 10 MB - 100 MB 100 MB - 1 GB 1 GB - 10 GB 10 GB - 100 GB 100 GB 1 TB Cluster size Cluster volume 0 Cl t Mobile Broadband Example: many subs <100 MB 80% of users < 1GB per month 100 GB - 1 TBCluster Source: Ericsson © Ericsson AB 2008 Commercial in confidence 2008-09-1777 Mobile Broadband Example: many subs <100 MB, 80% of users < 1GB per month …yet 5% of subs generate nearly 80% of the traffic Bandwidth Management!
  79. 79. QoS Management HSPA Traffic Handling Priority Gold Silver Silver Bronze Priority based on:y Subscription – Corporate > Student Service 3.0 Mbps 1.0 Mbps 1.0 Mbps 0.5 Mbps Service – Mobile TV > YouTube Subscriber usage – Limit bit rate when “bucket”b a e e buc e is reached Network (cell) load – Limit bit rate under peak load VIP Subscriber Flat Rate Subscribers p for low priority subscribers O ti i d f i t ll d it © Ericsson AB 2008 Commercial in confidence 2008-09-1778 Optimized usage of installed capacity - traffic handling priority introduced with SW features
  80. 80. QoS Management PS CNRAN for optimal investment across all nodes ROI ~ 300%ROI ~ 300% MBB generates Capacity investment pressure in Congested RAN cells:pressure in Congested RAN cells: additional 4,6% SAVINGS: Apply e2e QoS management to traffic coming from congested cell to avoid capacity increase. Savings are equal to the extra-investment that would be needed in congested cells (5%) 4.6 % of RAN investment © Ericsson AB 2008 Commercial in confidence 2008-09-1779 INVESTMENTS : Packet Core “e2e QoS Management” Double 1 year “Packet Core” investment: 1.2 %
  81. 81. Summary Mobile Broadband - New revenue streamMobile Broadband New revenue stream – Mobile Handheld data – Mobile PC data Lower cost per Gigabyte I d i i t f it– Increased air-interface capacity – High capacity nodes – Upgrade TN to remove Iub bottleneckUpgrade TN to remove Iub bottleneck – QoS for optimal investment © Ericsson AB 2008 Commercial in confidence 2008-09-1780
  82. 82. Alokito Bangladesh © Ericsson AB 2008 Commercial in confidence 2008-09-1781
  83. 83. © Ericsson AB 2008 Commercial in confidence 2008-09-1782
  84. 84. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  85. 85. Affordable 3G Devices Bimal Dayal VP & Country Manager, Business Developmenty g p Qualcomm India & South Asia November 12, 2008
  86. 86. 85 Thi d t t i d i ti f t h f tThis document contains descriptions of parts whose manufacture, use, sale, offer for sale, or importation into the United States is limited or prohibited by the injunctions against QUALCOMM Incorporated. This Terms and Conditions of Usage document should not be construed as an offer to sell such parts for use or importation into the U.S., nor should it be construed as assistance in making, using, selling, offering to sell, or the importation of any productmaking, using, selling, offering to sell, or the importation of any product in the U.S. containing such parts. This document is intended solely to provide information for those products that are outside the scope of the i j ti R i i t’ d l d d/ f th i f ti i thiinjunction. Recipient’s download and/or use of the information in this document constitutes agreement with these terms. QUALCOMM Incorporated 5775 Morehouse Drive San Diego CA 92121 1714QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 85
  87. 87. 3G Today Global Economies of Scale, Extensive Ecosystem for Devices and Services 670M 3G subscribers 3000+ devices 490 Commercial 3G operators490 Commercial 3G operators Source: Wireless Intelligence 86 Globally 3G has significant impact on data and VAS revenue
  88. 88. Emerging economies will represent >72% of global subscribersg g g 87 Source: Wireless Intelligence
  89. 89. 3G will drive mobile broadband connections well into the next decade Forecasted global mobile broadband subscribersbroadband subscribers 88 Sources: Strategy Analytics, July 2007; Informa, September 2007. HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.
  90. 90. 3G handsets forecast to reach >55% of total handset shipments by 2012of total handset shipments by 2012 *2G includes cdmaOne, TDMA, GSM, EDGE,GPRS, iDen, PDC, PHS 89 Source: Average of Strategy Analytics (Jan 2008), InStat (Jul 2007), IDC (Jan 2008), Gartner (July 2007), Forward Concepts (Jul 2007), ABI (Dec 2007), Yankee Group (Dec 2007), WCIS+ (Feb 2008) and IMS (Oct 2007)
  91. 91. 3G WCDMA and HSPA device forecast: Predicted to grow to nearly 680 million by 2012 900 ed cted to g o to ea y 680 o by 0 600 700 800 HSUPA HSDPA WCDMA (R99) Sales HSPA: 400 500 600 alHandsetS HSPA: 680 million devices projected to 200 300 Annua p j sell in 2012 0 100 2007 2008 2009 2010 2011 2012 2013 90 Source: Strategy Analytics, January 2008
  92. 92. Device Diversity – Addressing All Market Segments Feature Phones, Smart Phones, USB Dongles, Embedded modules for LaptopsFeature Phones, Smart Phones, USB Dongles, Embedded modules for Laptops More than 874 have been commercialized by 117 vendors • 288 handsets • 214 notebooks Samsung F508 2 Megapixel camera, 2 4” di l Huawei E220 USB Modem Fujitsu Lifebook Q2010 Embedded HSDPA • 78 USB modems • 74 PC cards • 50 wireless routers S GSMA O t 2008 2.4” display50 wireless routers • 44 embedded modules Source: GSMA, Oct. 2008 http://hspa.gsmworld.com/devices/default.asp Apple iPhone HSDPA tri-band Targeting 22+ countries LG KU990 Viewty 5 Megapixel camera, 3” display Option Globetrotter Express Card, quad-band 3GNote: not all devices shown at right (with 91 Targeting 22+ countries3 display quad band 3G images) include Qualcomm chipsets
  93. 93. ‘3G for All’ entry level WCDMA/HSPA handsets Winner of 2007 GSMA “3G for All” Winner of 2008 GSMA “3G for All” UMTS HSPA Currently offered by: 2007 2008 Globe H3G M1 O MSM 6K HSDPA MSM 6K WCDMA Orange Smart T-Mobile And More!And More! LG KU250 LG KM560 92 Kelly Williams, executive director of technology for Cingular. "We expect 3G to become as ubiquitous as GSM worldwide. Offering customers an affordable 3G handset will help make that become a reality."
  94. 94. The USB modem phenomenon DonglemaniaDonglemania • Key markets and operators all involved – 3, VF, SFR, TMO, TME/O2, Orange and TIM sell lvolume – 7.2 Mbps no price difference – drives upgrade & new users – Targeted across market segments, not justg g , j corporate/IT • Trends in 2009 – Launch of HSUPA modems (7.2/2.0+ Mbps) I t d ti f fi t HSPA+ d i– Introduction of first HSPA+ devices 93
  95. 95. Mobile broadband computing momentum Mobile notebook modem shipments Embedded 3G notebook vendors 200 I t l M d 100 150 Internal Modems USB Modems PCMCIA Cards tsinMillions 0 50 2008 2009 2010 2011 2012 2013 Unit Source: ABI Research, Q2 2008 Embedded 3G notebook metrics Next Step 2008 2009 2010 2011 2012 2013 Launched NB Offerings Launched NB Models Notebook Manufacturers 3G Embedded Carriers June 2007 157 74 18 20 June 2008 418 159 18 34 p 94 June 2008 418 159 18 34 Source: Qualcomm, July 2008
  96. 96. New pocket and mobile computing segmentsp p g g Handset Feature Smartphone Pocket Computing Mobile Computing Traditional LaptopHandset < 2” Feature Phone 2.5” Smartphone < 3.5” Pocket Computing Device 4” – 6” Mobile Computing Device 7” – 12” Traditional Laptop > 12” Target Segmentsg g 95 Trendsetters FamiliesMobile Professionals
  97. 97. Single-Chip solutions for mass market 3G HSPA smartphonesmass market 3G HSPA smartphones • Unprecedented levels of integrationToday End 2008 • 600 MHz Scorpion applications processor • Windows Mobile, Linux, Android and BREW® • 45nm CMOS process technology 2D d 3D h d l t d hi QSC 7230 HSPA+ MSM 7K HSPA Today 2008 • 2D and 3D hardware-accelerated graphics • Fully integrated GPS, FM radio, and Bluetooth • Integrated support for worldwide cellular frequency bands RF + • Unparalleled battery life • 80+ hours of music playback • 1 day talk time • 1 month standby time (môrz lâ) (n ) The observation made in 1965 by Gordon Moore that the number of transistors per square 96 (môrz lâ) (n.) The observation made in 1965 by Gordon Moore, that the number of transistors per square inch on integrated circuits had doubled every year since the integrated circuit was invented. Moore predicted that this trend would continue for the foreseeable future
  98. 98. Many WCDMA & HSPA mobile devices launched with Qualcomm chipsetsQ p 50More than 50 chip customers Over 350 devices in design and production BandRich HTC Huawei LG Samsung Sony Ericsson Spice ZTE 97 BandRich HTC Huawei LG Samsung Sony Ericsson Spice ZTE
  99. 99. Lowering the Cost of WCDMA (UMTS) Handsets $407 $450 ASP of Lowest 10% of WCDMA WCDMA Lowest Price $270 $295$290 $341 $290 $367 $311 $287 $272 $270 $300 $350 $400 $163 $162 $175$176$181 $231 $197 $270 $221 $198 $228 $195 $191 $ $141$141 $272 $254 $270 $217 $150 $200 $250 $53 $67 $78 $124 $105 $135 $128$128 $141 $129 $141 $50 $100 $150 $0 2004Q 1 2004Q 2 2004Q 3 2004Q 4 2005Q 1 2005Q 2 2005Q 3 2005Q 4 2006Q 1 2006Q 2 2006Q 3 2006Q 4 2007Q 1 2007Q 2 2007Q 3 2007Q 4 2008Q 1 2008Q 2 Notes: WCDMA Phones Sold per Calendar Quarter; lowest price represents complete phones sold in quantities of 98 approx 50,000 units or higher. Data derived from licensee reports. Does not include modules or modems. Source: Qualcomm Incorporated
  100. 100. “Connectivity is Productivity” Information Communication Technologies (ICT), particularly mobile telephones have a great impact in improving economic efficiency ”... According to Economist Jeffrey Sachs Bangladesh Operator ‘opened the world’s eyes to expanding the use of modern telecommunications 99 world s eyes to expanding the use of modern telecommunications technologies in the world’s poorest places.’
  101. 101. Affordable 3G device: Connectivity, Mobility & Computing& Computing 3G h l b l i f l t l l 3G d i t3G has global economies of scale, entry level 3G devices at sub US $100 3G device diversity addresses various market segments and3G device diversity addresses various market segments and user needs for voice communication and broadband data access 3G ill b i t i idi i hi h d3G will be mainstream service, providing voice, high speed data and rich content services 3G will expand into new segments of connected computing3G will expand into new segments of connected computing and consumer devices • 3G/HSPA will drive wireless broadband access 100
  102. 102. Thank You
  103. 103. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
  104. 104. Interactive Audience Discussion Panel Aktel: Bidyut Kumar Basu, Chief Commercial Officer Dialog Mobile – Sri Lanka: Supun Weerasinghe, Chief Operating Officer Ericsson: Martin Bäckström, Vice President, Networks, Market Unit South East Asia Gilbert + Tobin: Rob Nicholls ConsultantGilbert + Tobin: Rob Nicholls, Consultant Grameenphone: Oddvar Hesjedal, Chief Executive Officer GSMA: Ricardo Tavares, Senior Vice President - Public Policy Qualcomm India and South Asia: Bimal Dayal, VP & Country Manager, Business Development Warid: Azmat M, Khan, Deputy General Manager for Strategic Planning and Business Development © GSM Association 2007
  105. 105. BROADBAND FOR ALLBROADBAND FOR ALL Highlighting the market potential withHighlighting the market potential with 3G mobile broadband 12 November 2008 - Dhaka Restricted - Confidential Information © GSM Association 2007 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
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