Wide Variety of Advanced Cell Phones and Appealing Contents
Economical prices of cell phones, encourage yearly upgrades.
--cell phone has become a fashion item, rather than a practical technology .
No charge for incoming calls , which helps lower basic voice telephony rates and drives users to spend this part of expenditure on more data services.
iMODE platform , which settled the ground for 3G data service and has put in data connectivity throughout Japan. I-Mode service can be viewed as an prime transition from 2G to 3G service, which successfully establish the habit of using cell phones to transmit data in Japan.
i-Mode is a mobile internet business system with 45 million users and more than 3000 participating companies performing a great variety of mobile business transactions , from email, booking rail and air-tickets to games. I-Mode service includes both a proprietary "walled-garden"-type official menu, mainly used for selling content and games and providing information services, as well as a completely open free access to the internet .
In Japan i-Mode relies of DoCoMo¹s 2G and 3G packet switched DoPa data networks. Business transactions over i-mode are many billion dollards per year, and i-Mode has become an important part of Japan¹s social and commercial infrastructure. i-Mode and competing systems have been completely integrated into the daily life of most Japanese people. (Eurotechnology Japan K.K., What is i-mode? / Encyclopedia-type definition of i-Mode).
Existing Problems of Cellular Industry in U.S.
Insufficient network coverage
: better coverage to metropolitan cities, the coverage in rural area is sparse and often out of service.
Offer only the basic features , such as voice calling and text-messaging, to their subscribers.
The failure for WAP (Wireless Application Protocol) to receive the universal support it expected, in part due to its lack of an “always on” feature .
Comparison of U.S. and Japan (1/2) Source: Statistics Bureau, MIC; United Nations Computer Industry Almanac Inc. 93,864,500 (Oct.2005) 194,479,364 (Jun. 2005) Mobile subscribers 72.8% 65.5% Penetration Rates 341 30 Population Density (persons per square kilometer, 2001) 127.69 296 Population (in millions, 2004) Japan U.S. Items
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