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  • Dual-band/Dual-mode Samsung SCH 1500 , QUALCOMM QCP 2760 Denso TouchPoint Samsung SCH 3500 Motorola Talkabout T8167 Sanyo SCP 3000 Sanyo SCP 4500 Motorola StarTAC 7762 Audiovox CDM 4500 Motorola StarTAC 7767w Samsung SCH 8500 LG LGP 5000w Motorola Timeport P8167 Sanyo SCP 4000 Denso 2200 Tri-mode Nokia 6185 Samsung SCH 2500 Motorola P8367 Audiovox CDM 9000 Audiovox CDM-8000 XL Kyocera QCP-2035 Lightweight Handsets < 85g cdmaOne More than 25 handsets! Panasonic C105P-85g, Toshiba C103T -82g, SK Teletec IM-2000 -82g, Hitachi C201H-82g, LG LGP-6800 -83g, Motorola Appeal -79g, LG Gulliver Neomi -79g, LG LGP-M1 -78g, Sony C305S 77g, Samsung SCH-A2000 77g, LG Cion E.O.F. -76g, LG LGC-840F - 72g, Samsung SCH-A8200 -72g, Kyocera C102K -62g, LG LGP-6400 -62g, Sanyo Ultra Thin 57g, Samsung SPH-WP10- 50g cdmaOne Wireless Information Devices 64 kbps packet data TODAY! More than 15 2.5G handsets that are capable of 64 kbps Sanyo C304SA. Samsung SPH-A2000. Samsung SPH-i1106. Samsung SPH-i1108. Samsung SCH-A8100. LGIC Cion EZ Folder. Hitachi C309H. Kyocera C307K. Casio 303CA, Hitachi C302H, Sony C305S, Toshiba C301T, Panasonic C308P CDMA PDA/Smartphones 5 handsets Samsung Internet Phone, LGI-3000W, NeoPoint 1000/1600, QUALCOMM pdQ 800, LGIC iBook
  • As I said before, BREW stands for Binary Run-time Environment for Wireless. Let me explain what that means. BREW is Binary , because applications and services written for BREW are written in native C or C++ code and compiled. Compared to other approaches, this provides for the highest performance with small code size. After all, until now all the software on a handset was written in C and C++, including the user interface, any bundled applications and the system software. It makes sense that this is the best way to write the most efficient and powerful applications. BREW is a Run-Time Environment because applications and services can be downloaded over the air and dynamically linked and run on the fly. Applications and services can also be written within BREW by a phone manufacturer, but the dynamic nature of BREW allows for third party developers, and provides for upgrades and personalization by the end user. BREW isolates the software developer from the complexity of the wireless environment. Finally, the end user can choose precisely which handset features they want. Finally, BREW is for Wireless because it is optimized for the constraints of wireless devices. There is no established wireless handset applications developer industry yet and most established software developers have been working to downsize their products to make them suitable for the constraints of wireless handsets or have simply sought to make everything browser based. In contrast, BREW can run on all types of handsets, from the lowest end to the highest tier. The environment does not take up much memory in the wireless device, because it was derived from code that is used in handsets today. BREW is not a defeatured, stripped down version of an operating system or virtual machine that was originally intended for a personal computer. With that said, it provides a very nice interface for such applications to run. Thus, we can run a Java Virtual Machine on top of BREW…we call that Brewed Java. We believe a robust wireless developer community must be built upon a design approach that starts with the handset. A thin, standardized applications platform is necessary to enable this approach. BREW is that standardized platform. Let’s take a look at BREW running on a handset. (Show video after this slide)
  • Here is a graphic of the BREW architecture. As you can see, it sits on the chip system software and handset user interface. Last year, Qualcomm shipped over 50 Million chipsets. This year, we are predicting shipments of 90 Million CDMA handsets, of which Qualcomm chipsets power a very large percentage. Every one of those chipsets runs our system software. And BREW is integrated on top of that system software. This makes BREW the most widely available plaftform for wireless application development at launch. Applications, from messaging and games to personal information programs and position location software, sit on top of BREW. The BREW API, or applications programming interface, provides access to services built into the Chip software and phone functions through a standard set of BREW program calls. In addition, the services available on the phone can be extended via downloaded components. These can be discovered and accessed by applications. To support existing and new paradigms, BREW supports easy integration of multiple browsers and even Java apps. For the device manufacturer, there are a number of benefits to adopting BREW. They can drive additional embedded functions for higher margin; decrease development cost of integration. They can run new applications without having to to partner with every app developer. In addition, the capabilities of a given device can be done late in the manufacturing cycle, even after the phone has left the factory, to add carrier-specific UIs, localize the product for new markets, to add enhanced features, etc. Speaking as someone who has run a handset business, this is a significant cost savings.
  • Transcript

    • 1. 3G/IMT-2000 Handsets and Services Severino Ramos Camilo Qualcomm do Brasil Tel.: 55 11 5503-4566 e-mail: scamilo@qualcomm.com
    • 2. When Is CDMA2000 Being Launched? Sources: Company Press Releases, News Articles & Analyst Reports Operator Commercial Availability SK Telecom LG Telecom KT Freetel (includes former Hansol PCS entity) Sprint PCS Verizon ALLTEL KDDI Leap/Cricket (USA) Bell Mobility (Canada) Telus Mobility (Canada, incl. Clearnet) Telefonica (Brazil) Telesp (Brazil) Vesper (WLL, Brazil) Mobicom (Malaysia) Pelephone (Israel) 2000 Do Not Reproduce/Redistribute Without First Notifying QUALCOMM CDMA2000 1x CDMA2000 1xEV 2004 2001 2002 2003 Oct. 1, 2000 H2 2001 H2 2001 H2 2001 H2 2001 H2 2001 H2 2001 H2 2001 H2 2001 Q2 2001 Q2 2001 Early 2002 H2 2001 H2 2001 H2 2001 Q2 2002 H2 2003 H2 2002 Timing TBD Timing TBD
    • 3. CDMA2000has Volume Advantage Beyond 2000 and Lower Initial Cost EMC World Cellular Database 2/01, Cahners In-Stat 12/00 Millions of Subscribers cdma2000 WCDMA
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    • 11.  
    • 12. Built-In Services Provided Through Wireless Internet Launchpad ™ Suite
      • Connectivity
      • USB
      • Bluetooth
      • PureVoice Mail™
      • - attachments
      • IP Protocol stack
      • WAP Interface
      • SSL
      • JAVA Engine
      • Multimedia
      • Qsynth™
      • - 128-sound
      • - MIDI support
      • MIDI player
      • - 16-voice polyphony
      • CMX™ (Compact Media Extension)
      • - Text
      • - Animation
      • IP Voice chat
      • Qtunes™
      • - MP3, MPEG-AAC
      • - QTV™
      • - MPEG-4
      • Still Image (PNG, JPEG…)
      • Positioning
      • SnapTrack/gpsOne™
      • - Hybrid wireless Digital compass
      • User Interface
      • Voice Recognition
      • - SD & SI Voice
      • - Digit Dialing
      • PureVoice Recorder™
      • - Voice Memo
      • - Answering Machine
      • PureVoice Audio AGC™
      • SIM/UIM Card interface
      • CMOS/CCD Image sensor
      • Color LCD Controller
      • Storage
      • MMC
      • SD-Card
    • 13. Key 3G Services Increasing Wireless Internet Traffic Demands Higher Data Rates Audio on demand Video on demand Games on demand Reservation services Database access E-mail/Fax/Web E-911/Safety Credit verification Stock trading Wireless banking Financial news Interactive shopping E-commerce Remote learning Remote library access Remote language laboratory Workgroups Remote LAN access Videoconferencing … and many others Financial Business Information Education Entertainment
    • 14.  
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    • 18.  
    • 19. BREW