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  • 1. Eriko Hondo KDDI Corporation March 17, 2003 3G Service Launch using CDMA2000 1x in Japan
  • 2. What is 3G Mobile ?
  • 3. Service Quality Multimedia Terminal ’ 80s ’ 90s ’ 00s 3G ( 2001 ~) Multimedia CDMA2000 W-CDMA ( UMTS ) cdmaOne GPRS 2G Digital (voice) GSM, PDC, D-AMPS Commodity Analog AMPS, TACS, NMT, NTT Hi-Cap For VIP 1G What is 3G Mobile ?
  • 4. CDMA2000 1x Service launch
    • cdmaOne: operated in 32 countries
    • CDMA2000 1x: launched in 8 countries , examined in 12 countries
    Japan, Korea* America*, Canada* Mexico Brazil, Chile, Puerto Rico Venezuela, Jamaica, Dominica Rumania Russia, Ukraine South America Europe China*, Taiwan, Thailand, Vietnam, Indonesia, Australia*, NZ* Asia, the Pacific North America * International roaming countries with cdmaOne system (as of August, 2002)
  • 5. W-CDMA Service launch
    • W-CDMA: operated only in Japan (NTT DoCoMo 、 J-PHONE )
    • : examined in other countries
    • : be delayed launch in Europe
    Japan Korea, Singapore North America America UK Germany, Italia, France, Spain, Sweden, Finland, etc. Asia, the pacific Europe (lead-time)
  • 6. 3G Service launch in Japan
  • 7. Japan’s Mobile Subscriber Growth No. of Subscribers (x1000) end March of Year end February 2003 74,369 K cdmaOne/ CDMA2000 1x 13,649K PDC 60,517K W-CDMA 201K PDC Analog cdmaOne/CDMA2000 1x W-CDMA /February
  • 8. Mobile Internet Subscriber Growth No. of Subscribers (Millions) Date (End of Month) i -mode 36.93M EZweb 12.13M J-Sky 11.88M Note: The number of subscribers for EZweb or i -mode is counted based on the paid contract, while that for J-Sky represents that of browser enabled phones. 12.72M in total 60.95M 479% in 32 months Since ‘99/02 Since ‘99/04
  • 9. CDMA 2000 1x Subscribers Penetration of Mobile Internet Service in CDMA 2000 1x 92% 5,891,900 (end February 2003) 82% Total Mobile Subscribers 74,368,600
  • 10. CDMA2000 1x ’s Data ARPU ARPU (JYE) (cdmaOne/CDMA2000 1x) Total CDMA2000 1x Only Total Voice Data CDMA Total 1x Only 2001/Q1 2002/Q2 2002/Q3 2002/Q4
  • 11. 3G Subscriber Growth in Japan No. of Subscribers Month 3G Total at end February 2003 6,093,300 CDMA2000 1x (KDDI) 5,891,900 W-CDMA (NTT DoCoMo, Vodafone) 2,014,000 CDMA2000 1x W-CDMA The number of subscribers surpassed 6 million in February, 2003
  • 12. Drivers to au ’s Success of CDMA2000 1x Launch ~ CDMA2000 1x & EV-DO ~
  • 13. Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation 1st STEP ( 2001 ) CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price 3rd STEP ( 2003 Autmn ~) “ au” Business Strategy - Toward 3G Mobile CDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb service 2nd STEP ( 2002.4 ~)
  • 14.
    • Launch April, 2002
    • (Major several cities in Japan)
    • Coverage
      • the end of July 2002 :
        • 917 cities in 44 out of 47 prefectures
      • the end of September 2002 :
        • 90% of Kanto, Cyubu and Kansai Area
        • 85% of all over Japan
      • the end of December 2002 :
        • 90% of all over Japan
    Upgrade existing equipment of cdmaOne - enabling rapid roll-out at low cost CDMA2000 1x Coverage Completion
  • 15. CDMA2000 1x cdmaOne around 100g around 100g 200 hours 200 hours weight battery life time 144kbps (data) Movie GPS Digital Camera screens on 2 sides etc. 64kbps (data) - △ - - feature 10,000 ~ 20,000 Yen 10,000 ~ 20,000 Yen price Operational stability same as for cdmaOne plus new features Terminal Specification
  • 16. CDMA2000 1x Advantage: Backward Compatibility with cdmaOne cdmaOne BTS cdmaOne Handset cdmaOne - mode CDMA2000 1x BTS CDMA2000 1x Handset CDMA2000 1x - mode
    • graceful 1x network rollout
    • without service area
    • shortage
    • ・ continued use of existing
    • handsets without any service
    • degradation
    cdmaOne - mode that enables;
  • 17. Movie-mail Keitai Amusement Movie-mail Keitai A5302CA by Casio High-performance Movie-mail Keitai A5303H by Hitachi “ Chaku-Uta”-capable “ Chaku-Uta”-capable
    • Add a message to an original video image
    • Smooth and beautiful video images
  • 18. Color Sub-display GPS- Keitai A3013T by Toshiba GPS Keitai Replaceable-Cover GPS - Keitai A3014S by Sony   Ericsson
    • More accurate location-based services
    • Practical applications - vehicle-mounted navigation systems, emergency notification service.etc.
  • 19. Movie demonstration- CDMA2000 1x etc. Music Education Movie Sports
  • 20.
    • IP-based packet transmission at high-speed (max. 2.4Mbps) in downlink
    • - offering wireless solutions for Internet access to both
    • consumer & enterprise markets
    • Compatibility with CDMA2000 1x in spectrum usage and base station topology
    • - enabling rapid rollout by overlaying CDMA2000 1x network
    • Simple IP-based network architecture
    • - minimizing CAPEX
    EV-DO PDA PC ITS/Telematics system Digital Camera Game Consoles CDMA2000 1x EV-DO
  • 21. Household Network ・ SOHO ・ B to C ・ Communication through Mobile Internet ・ Notification of robbery Personal Use Intranet and Extranet Intra-automobile Network “ Ubiquitous Society”, Anytime, Anywhere, Any Information
    • Fleet management
    • Freight management
    Car Multimedia for Personal Use ・ Schedule ・ e-news paper
  • 22. www.kddi.com Thank You