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  1. 1. Eriko Hondo KDDI Corporation March 17, 2003 3G Service Launch using CDMA2000 1x in Japan
  2. 2. What is 3G Mobile ?
  3. 3. Service Quality Multimedia Terminal ’ 80s ’ 90s ’ 00s 3G ( 2001 ~) Multimedia CDMA2000 W-CDMA ( UMTS ) cdmaOne GPRS 2G Digital (voice) GSM, PDC, D-AMPS Commodity Analog AMPS, TACS, NMT, NTT Hi-Cap For VIP 1G What is 3G Mobile ?
  4. 4. CDMA2000 1x Service launch <ul><li>cdmaOne: operated in 32 countries </li></ul><ul><li>CDMA2000 1x: launched in 8 countries , examined in 12 countries </li></ul>Japan, Korea* America*, Canada* Mexico Brazil, Chile, Puerto Rico Venezuela, Jamaica, Dominica Rumania Russia, Ukraine South America Europe China*, Taiwan, Thailand, Vietnam, Indonesia, Australia*, NZ* Asia, the Pacific North America * International roaming countries with cdmaOne system (as of August, 2002)
  5. 5. W-CDMA Service launch <ul><li>W-CDMA: operated only in Japan (NTT DoCoMo 、 J-PHONE ) </li></ul><ul><li>: examined in other countries </li></ul><ul><li>: be delayed launch in Europe </li></ul>Japan Korea, Singapore North America America UK Germany, Italia, France, Spain, Sweden, Finland, etc. Asia, the pacific Europe (lead-time)
  6. 6. 3G Service launch in Japan
  7. 7. Japan’s Mobile Subscriber Growth No. of Subscribers (x1000) end March of Year end February 2003 74,369 K cdmaOne/ CDMA2000 1x 13,649K PDC 60,517K W-CDMA 201K PDC Analog cdmaOne/CDMA2000 1x W-CDMA /February
  8. 8. Mobile Internet Subscriber Growth No. of Subscribers (Millions) Date (End of Month) i -mode 36.93M EZweb 12.13M J-Sky 11.88M Note: The number of subscribers for EZweb or i -mode is counted based on the paid contract, while that for J-Sky represents that of browser enabled phones. 12.72M in total 60.95M 479% in 32 months Since ‘99/02 Since ‘99/04
  9. 9. CDMA 2000 1x Subscribers Penetration of Mobile Internet Service in CDMA 2000 1x 92% 5,891,900 (end February 2003) 82% Total Mobile Subscribers 74,368,600
  10. 10. CDMA2000 1x ’s Data ARPU ARPU (JYE) (cdmaOne/CDMA2000 1x) Total CDMA2000 1x Only Total Voice Data CDMA Total 1x Only 2001/Q1 2002/Q2 2002/Q3 2002/Q4
  11. 11. 3G Subscriber Growth in Japan No. of Subscribers Month 3G Total at end February 2003 6,093,300 CDMA2000 1x (KDDI) 5,891,900 W-CDMA (NTT DoCoMo, Vodafone) 2,014,000 CDMA2000 1x W-CDMA The number of subscribers surpassed 6 million in February, 2003
  12. 12. Drivers to au ’s Success of CDMA2000 1x Launch ~ CDMA2000 1x & EV-DO ~
  13. 13. Movie Mobile & GPS Mobile ・・・・ ezwebmulti(WAP2001)/ezplus/ezmovie/eznavigation 1st STEP ( 2001 ) CDMA2000 1xEV-DO ・・・・ 2.4Mbps(best effort)/high-speed & high-volume data transmission in reasonable price 3rd STEP ( 2003 Autmn ~) “ au” Business Strategy - Toward 3G Mobile CDMA2000 1x ・・・・ 144kbps(best effort)/high-speed ezweb service 2nd STEP ( 2002.4 ~)
  14. 14. <ul><li>Launch April, 2002 </li></ul><ul><li>(Major several cities in Japan) </li></ul><ul><li>Coverage </li></ul><ul><ul><li>the end of July 2002 : </li></ul></ul><ul><ul><ul><li>917 cities in 44 out of 47 prefectures </li></ul></ul></ul><ul><ul><li>the end of September 2002 : </li></ul></ul><ul><ul><ul><li>90% of Kanto, Cyubu and Kansai Area </li></ul></ul></ul><ul><ul><ul><li>85% of all over Japan </li></ul></ul></ul><ul><ul><li>the end of December 2002 : </li></ul></ul><ul><ul><ul><li>90% of all over Japan </li></ul></ul></ul>Upgrade existing equipment of cdmaOne - enabling rapid roll-out at low cost CDMA2000 1x Coverage Completion
  15. 15. CDMA2000 1x cdmaOne around 100g around 100g 200 hours 200 hours weight battery life time 144kbps (data) Movie GPS Digital Camera screens on 2 sides etc. 64kbps (data) - △ - - feature 10,000 ~ 20,000 Yen 10,000 ~ 20,000 Yen price Operational stability same as for cdmaOne plus new features Terminal Specification
  16. 16. CDMA2000 1x Advantage: Backward Compatibility with cdmaOne cdmaOne BTS cdmaOne Handset cdmaOne - mode CDMA2000 1x BTS CDMA2000 1x Handset CDMA2000 1x - mode <ul><li>graceful 1x network rollout </li></ul><ul><li>without service area </li></ul><ul><li>shortage </li></ul><ul><li>・ continued use of existing </li></ul><ul><li>handsets without any service </li></ul><ul><li>degradation </li></ul>cdmaOne - mode that enables;
  17. 17. Movie-mail Keitai Amusement Movie-mail Keitai A5302CA by Casio High-performance Movie-mail Keitai A5303H by Hitachi “ Chaku-Uta”-capable “ Chaku-Uta”-capable <ul><li>Add a message to an original video image </li></ul><ul><li>Smooth and beautiful video images </li></ul>
  18. 18. Color Sub-display GPS- Keitai A3013T by Toshiba GPS Keitai Replaceable-Cover GPS - Keitai A3014S by Sony   Ericsson <ul><li>More accurate location-based services </li></ul><ul><li>Practical applications - vehicle-mounted navigation systems, emergency notification service.etc. </li></ul>
  19. 19. Movie demonstration- CDMA2000 1x etc. Music Education Movie Sports
  20. 20. <ul><li>IP-based packet transmission at high-speed (max. 2.4Mbps) in downlink </li></ul><ul><li>- offering wireless solutions for Internet access to both </li></ul><ul><li>consumer & enterprise markets </li></ul><ul><li>Compatibility with CDMA2000 1x in spectrum usage and base station topology </li></ul><ul><li>- enabling rapid rollout by overlaying CDMA2000 1x network </li></ul><ul><li>Simple IP-based network architecture </li></ul><ul><li>- minimizing CAPEX </li></ul>EV-DO PDA PC ITS/Telematics system Digital Camera Game Consoles CDMA2000 1x EV-DO
  21. 21. Household Network ・ SOHO ・ B to C ・ Communication through Mobile Internet ・ Notification of robbery Personal Use Intranet and Extranet Intra-automobile Network “ Ubiquitous Society”, Anytime, Anywhere, Any Information <ul><li>Fleet management </li></ul><ul><li>Freight management </li></ul>Car Multimedia for Personal Use ・ Schedule ・ e-news paper
  22. 22. Thank You