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© 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUAL...
Unleashing the Power of Television
                    Dan Novak, Sr. VP Programming and
                                A...
Consumer Viewing Habits Strong and Growing


                                                                            I...
The Mobile Marketplace


               There were 232.4 million US wireless subscribers at the end of
               2006...
Ready Consumer Market

          By 2010, over 24 MILLION CONSUMERS will watch TV or video on mobile
          handsets, u...
Revolutionizing the TV Experience


          MediaFLO USA, Inc.
          Offers FLO TVTM service, an end-to-end, TV-qual...
FLO TV by MediaFLO USA




                              The Best Mobile Content
                                         ...
Benefits of MediaFLO USA

        UNMATCHED MOBILE TV EXPERIENCE
          •     The best mobile content
          •     O...
Benefits of MediaFLO USA
        Feature                                                                            Benefi...
30 Ready Commercial Markets

                                   SPOKANE                     DENVER                        ...
What Consumers Really Want




© 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA,...
Satisfying Consumer Preferences

          MediaFLO USA carefully monitors consumer trends and preferences in order
      ...
Research Refutes Previous Mobile TV Assumptions

         MYTH                                                            ...
Expected MediaFLO USA Subscriber Profile

          TV is important part of
          daily lifestyle                     ...
Five Early Adopter Groups

                                                                                               ...
World-Class Programming Partnerships




          Providing familiar, full-length content from the most popular networks
...
Now Playing: Top Quality Programming
     Channel                                               Simulcast*                ...
Unprecedented Advertising Opportunities




                                                                 •
           ...
© 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUAL...
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DanNovack_MediaFloUSA.ppt

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Transcript of "DanNovack_MediaFloUSA.ppt"

  1. 1. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  2. 2. Unleashing the Power of Television Dan Novak, Sr. VP Programming and Advertising © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  3. 3. Consumer Viewing Habits Strong and Growing In 2006, the AVERAGE HOUSEHOLD WATCHED TV FOR 8 HOURS, 14 MINUTES PER DAY, or 57 hours and 37 minutes per week – up 20 minutes per week over 2005 and 60 minutes per week over 1996. In 2006, the AVERAGE PERSON watched TV for 4 HOURS 35 MINUTES PER DAY, or 31 hours and 5 minutes per week. Young people aged 12 to 17 watched 3% more television during last season (05-06) than they had the previous year. Source: Nielsen Media Research. September 21, 2006. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  4. 4. The Mobile Marketplace There were 232.4 million US wireless subscribers at the end of 2006, with 266.4 MILLION FORECASTED BY THE END OF 2007 (Informa Telecoms & Media WCIS – 2007) The number of mobile TV subscribers in the U.S. is projected to EXCEED 30 MILLION IN 2011. 2006 232.4 million US wireless subscribers 2007 266.4 million US wireless subscribers 2011 30 million mobile TV subscribers Source: ABI Research. June, 2006. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  5. 5. Ready Consumer Market By 2010, over 24 MILLION CONSUMERS will watch TV or video on mobile handsets, up from about 7 million this year. Revenue will roughly quadruple and exceed $1.5 billion. 30,000 10.0% 9% 24,000 Subscribers (000) 8% 20,000 7% Percentage of total subscriber base 6% 16,000 5% 12,000 4% 8,000 3% 2% 4,000 1% 0 2005 2006 2007 2008 2009 2010 0.0% Source: Interactive Data Corp (IDC). August, 2006. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  6. 6. Revolutionizing the TV Experience MediaFLO USA, Inc. Offers FLO TVTM service, an end-to-end, TV-quality mobile entertainment service Aggregates BRAND-NAME CONTENT and ensures optimum video and audio quality for delivery via a dedicated, nationwide multicast network. Offers consumers an UNMATCHED MOBILE TV EXPERIENCE by combining the best content, an intuitive, consistent user interface and unparalleled technology. Wholesales FLO TV to wireless carriers, who in turn provide it to consumers on a retail basis. Is a wholly owned subsidiary of QUALCOMM Incorporated. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  7. 7. FLO TV by MediaFLO USA The Best Mobile Content A recognizable, val Intuitive, Consistent & Differentiated UI ued and differentiated experience Unparalleled Technology © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  8. 8. Benefits of MediaFLO USA UNMATCHED MOBILE TV EXPERIENCE • The best mobile content • Optimal video and audio quality • Intuitive user experience UNPARALLELED TECHNOLOGY • Dedicated multicast network • State-of-the-art network and broadcast operations systems • No interruption to existing 3G network services • Seamless integration with existing services • Low cost of delivery WORLD-CLASS PARTNERSHIPS • Verizon Wireless and AT&T represent over half of the mobile TV market • Licensing agreements with some of the world’s best-known entertainment brands • Device manufacturers providing premium FLO-TV enabled handsets GO WITH FLO www.mediaflousa.com © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  9. 9. Benefits of MediaFLO USA Feature Benefit SIMULCAST AND TIME-SHIFTED Developed for the mobile user rather than PROGRAMMING home television programming schedule SEPARATE MULTICAST NETWORK No buffering wait times to view programming Comparable to digital television HIGH QUALITY VIDEO AND AUDIO and CD-quality stereo sound RICH MIX OF PROGRAMMING Full-length and short-format programs User friendly to easily find content EASY-TO-USE PROGRAM GUIDE Quick selection of programming FAST CHANNEL SWITCHING TIME Channel surf as if in your living room OPTIMIZED POWER CONSUMPTION Viewing time equivalent to talk time © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  10. 10. 30 Ready Commercial Markets SPOKANE DENVER OMAHA/LINCOLN CHICAGO COLORADO SPRINGS MINNEAPOLIS SEATTLE ST. LOUIS NEW YORK PORTLAND INDIANAPOLIS PHILADELPHIA SALT LAKE CITY NORFOLK/RICHMOND LAS VEGAS NASHVILLE ATLANTA PALM SPRINGS JACKSONVILLE LOS ANGELES TUCSON WICHITA ORLANDO DALLAS ALBUQUERQUE TOPEKA NEW ORLEANS TAMPA KANSAS CITY © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  11. 11. What Consumers Really Want © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  12. 12. Satisfying Consumer Preferences MediaFLO USA carefully monitors consumer trends and preferences in order to create a compelling TV experience especially for mobile audiences. Primary research with surveys, focus groups and trials comprising more than 4000 people across the U.S. indicates: • Consumers want full-length news, sports, entertainment and kids’ programming • Consumers watch up to 30 minutes or more programming on a mobile phone • The biggest predictor of early mobile TV adoption isn’t a person’s age or gender, but how many TVs they have and/or how much TV they watch © 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  13. 13. Research Refutes Previous Mobile TV Assumptions MYTH DEBUNKED! > Audience is only men aged 18-30 > Wide variety of ages, both genders MYTH DEBUNKED! > Only sports & news content is desired > All genres – live network TV, in this format music, kids, specialty, etc. MYTH DEBUNKED! > Won’t watch more than short (5-10 > Watch more than 30 minutes min) clips per viewing session MYTH DEBUNKED! > Watch only during scheduled > Watch everywhere – during downtime (commuting, etc) planned & unplanned breaks MYTH DEBUNKED! > Video quality on cell phones is not good > 80% of research participants scored picture as “clear” Source: MediaFLO USA Consumer Research – Over 4,000 consumers © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  14. 14. Expected MediaFLO USA Subscriber Profile TV is important part of daily lifestyle DEMOGRAPHICS (watch over 30 hours/week) • 18 to 34 years old Has 3 or more TVs per • Equal male & female household • Annual HH income ~$55K (national average = 2.3) (vs $46K national average HH Income) Spends $72/month on cable or satellite service • Likely to be married, (national average = $35/mo) with young children • At least some college Favorite Programming education Prime time drama, reality shows, movies, comedy, music videos, sports, news & kids’ programming Consumers often watch 30 minutes or more in a single sitting Source: MediaFLO USA Consumer Research © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  15. 15. Five Early Adopter Groups CONNECTED YOUTH PRIMETIME TV WATCHERS TECH ADOPTERS SPORTS FANS NEWS LOVERS Source: Spear Research. Note: There is overlap across categories - total % of buyers exceeds 100% © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  16. 16. World-Class Programming Partnerships Providing familiar, full-length content from the most popular networks © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  17. 17. Now Playing: Top Quality Programming Channel Simulcast* Time Shifted Pirate Master, CSI franchise, Evening Late Night re-aired next morning; Guiding News, Numb3rs, Survivor, Letterman, Late Late Light, As the World Turns, The Young & Show, CSTV, Men’s College Basketball Restless; Re-air of Primetime Tournament Live Simulcast of Primetime Block (Daily South Park, Chapelle’s Show, Reno 911, Show with Jon Stewart, Colbert Report) Mind of Mencia, Standup comedy Live games: college ESPN original content including Around the football, basketball, baseball, lacrosse, oth Horn, Pardon the Interruption, Rome is er NCAA games, Arena Burning, Recaps of Cold Pizza, Mike & Mike football, MLS, Tennis, IRL, Boxing Fox News: Your World with Neil Cavuto, 24, Prison Break, Bones, The Winner, Fox & Friends, Fox Report American Dad, NASCAR replays Programming is simulcast with few exceptions. Primetime includes: Real N/A World, Road Rules, The Hills, Pimp My Ride, Punk’d Studio 60, Blind Date, Next day air of Late Tonight Show, Late Night, Heroes, Friday Night Shows, Bravo shows including Top Night Lights, Wedding Crashers, Passions Chef, Real Housewives; Re-air of Primetime Nightly News with Brian Williams, Today Reruns of current day’s Mad Money, Show, Meet the Press, MSNBC, CNBC Hardball, Countdown, Donny Deutsch Live Simulcast 6am-8pm including N/A © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. SpongeBob SquarePants, Fairly Odd *Lineup may change based on current season programming.
  18. 18. Unprecedented Advertising Opportunities • • • UNLEASH IT WITH FLO TV © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
  19. 19. © 2007 MediaFLO USA, Inc., a QUALCOMM company. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.
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