cdma450 for TIA_BOD.ppt


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  • The non-voice future of wireless Digital photograph, full-motion video, navigation services. . . The killer applications. . . Will exploit the unique characteristics of wireless phones Small, high-bandwidth, network-connected Mobile!
  • cdma450 for TIA_BOD.ppt

    1. 1. cdma2000 ® @ 450 MHZ cdma450 Aug 2, 2004 Vera Kripalani QUALCOMM Incorporated
    2. 2. Outline “A Case Study of a Successful, but not well-known, TIA Standard’s Application” CDMA today CDMA at 450? Spectrum Allocation and Standards cdma450 deployments cdma450 vendors 3G services at cdma450 Breakout Discussion
    3. 3. Global CDMA Subscriber Growth Source: CDMA Development Group, . Data through March 31, 2004 Over 200 Million subscribers in 55 countries
    4. 4. Over 110 Million 3G cdma2000 ® Reported* Subscribers (Tab N, as of June 2004) Source: *Fifty of the 96 operators have reported 3G CDMA subscriber totals at some point. Nineteen of those operators have updated their 3G CDMA subscriber totals for May 2004. Thirty-two operators have yet to report 3G CDMA subscriber numbers.
    5. 5. cdma450 <ul><li>cdma450 refers to cdma2000 ® technology deployed in the 450 MHz spectrum </li></ul><ul><li>Key benefits: </li></ul><ul><ul><li>All the advantages of third-generation CDMA capabilities </li></ul></ul><ul><ul><li>PLUS: Reduction in deployment costs due to frequency allocation, i.e ., less cell sites for same geographic area </li></ul></ul>
    6. 6. Why deploy at 450 MHz? <ul><li>RF propagation advantage at 450 MHz results in fewer cell sites for a cellular network </li></ul><ul><li>Therefore, deploying at 450 MHz is more cost-effective than deploying at higher frequencies. </li></ul><ul><li>When regulators allocate 450 MHz spectrum for cellular </li></ul><ul><ul><li>New operators can enter the market </li></ul></ul><ul><ul><li>An existing operator that is running out of capacity on its existing networks can deploy additional networks in the 450 MHz band </li></ul></ul><ul><li>Furthermore, if the frequency range allocated matches the 450 MHz band allocations elsewhere e.g ., Eastern Europe and Russia </li></ul><ul><ul><li>Operators can benefit from the economies of scale afforded by being part of the larger cdma450 community </li></ul></ul>
    7. 7. Applicable Standards <ul><li>cdma450 is part of TIA Interim Standard IS 2000 </li></ul><ul><ul><li>Band Class 5 </li></ul></ul><ul><ul><li>1x EV-DO is an evolution of IS 2000 and also supports Band Class 5 </li></ul></ul><ul><li>cdma450 is the basis for the European CDMA-PAMR standard </li></ul><ul><ul><li>System for Public Safety using cdma2000 ® in the 410-430, 450-470 and 870-876/915-921 MHz bands, which are allocated to PAMR in Europe </li></ul></ul>
    8. 8. <ul><li>Zapp Mobile (Telemobil ) </li></ul><ul><li>Opened service December 2001, first operator to launch cdma450 in Europe </li></ul><ul><li>200,000 subscribers, December 2003 </li></ul><ul><li>85% corporate users </li></ul><ul><li>ARPU $33-$34 </li></ul><ul><li>Launching BREW services </li></ul>Romania <ul><li>Romania </li></ul><ul><ul><li>22 M POPs </li></ul></ul><ul><ul><li>7 M total subscribers (32% pen.) </li></ul></ul>
    9. 9. Russia <ul><li>Russian Ministry of Telecommunications granted cdma450 federal status in 2002 </li></ul><ul><li>The first commercial network under the Skylink brand was launched by Delta Telecom in December 2002 in St. Petersburg with Lucent equipment </li></ul><ul><li>40,000 subscribers end 2003 </li></ul><ul><li>ARPU of 3G Subscriber 7x 1G Subscriber </li></ul><ul><ul><li>$10 ARPU  NMT </li></ul></ul><ul><ul><li>$70 ARPU  cdma450 </li></ul></ul><ul><li>Voice MoU of 3G Subscribers 17x 1G Subscribers </li></ul><ul><ul><li>60 MoU  NMT </li></ul></ul><ul><ul><li>In excess of 1000 MoU  cdma450 </li></ul></ul><ul><li>Moscow Cellular Communications (now part of SkyLink holding) launched cdma450 service in Moscow in November 2003, with 9,000 subs </li></ul><ul><li>the end of March 2004 </li></ul><ul><li>Russia </li></ul><ul><ul><li>145 M POPs </li></ul></ul><ul><ul><li>39 M total subscribers (27% pen.) </li></ul></ul>
    10. 10. <ul><li>Kuzbasskaya Cellular Communications (KCC) launched cdma450 service in March 2004 with 64 base stations. </li></ul><ul><li>Network infrastructure vendor: ZTE </li></ul><ul><li>Bashkortostan Cellular Communication ( BCC) launched in September 2003 with 24 BTSs; will expand to ~80 BTSs. Network infrastructure vendor: Huawei </li></ul><ul><li>Other NMT Operators who received license to provide cdma450 mobile cellular services </li></ul><ul><ul><li>Rostov Cellular Telephone </li></ul></ul><ul><ul><li>Uralvestcom </li></ul></ul><ul><ul><li>Novosibirsk Cellular Communications </li></ul></ul>Russia (cont’d)
    11. 11. Belarus <ul><li>Belarus </li></ul><ul><ul><li>10 M POPs </li></ul></ul><ul><ul><li>1.1 M total subscribers (11% pen.) </li></ul></ul><ul><li>Belcel </li></ul><ul><li>Belcel the local NMT operator launched cdma450 services in February 2003. The network consists of 60 BTSs and a switch from Huawei and covers nearly 80% of the population. </li></ul><ul><li>30,000 subs end of March ‘04 </li></ul><ul><li>Skylink in St. Petersburg and Belcel have a roaming agreement. </li></ul>
    12. 12. Czech Republic <ul><li>Czech Republic </li></ul><ul><ul><li>10.2 M POPs </li></ul></ul><ul><ul><li>9.7 M total subs (94.7% pen.) </li></ul></ul><ul><li>cdma450 EV-DO at 450 MHz </li></ul><ul><li>Eurotel has signed a contract with Nortel Networks to deploy the first cdma2000 ® 1X EV-DO network operating in the 450 MHz radio spectrum. </li></ul><ul><li>The network will help Eurotel introduce broadband Internet and other advanced services to wireless subscribers </li></ul><ul><li>The official EV-DO launch is expected August 2nd ‘04 </li></ul><ul><li>Network deployment is nationwide </li></ul>Gtran EV DO Module
    13. 13. Georgia <ul><li>Iberiatel </li></ul><ul><li>Iberiatel the local NMT operator launched cdma450 services in April 2004. </li></ul><ul><li>The network currently covers the capital, Tblisi. Network will cover rest of the country by the end of the year. </li></ul><ul><li>Iberiatel’s BTSs and switch are provide by Huawei . </li></ul>
    14. 14. Latvia <ul><li>Telecom Baltija </li></ul><ul><li>Telecom Baltija, an NMT Operator, was awarded a cdma450 license in October 2003. </li></ul><ul><li>Network infrastructure vendor: Nortel </li></ul><ul><li>Telecom Baltija expects to launch the service in 2Q ‘04 with 20 BTSs and then cover 90% of the country by the end of 2004. </li></ul><ul><li>Latvia </li></ul><ul><li>2.3 M POPs </li></ul><ul><li>1.3 M total subs (55% pen.) </li></ul>
    15. 15. South East Asia <ul><li>Indonesia </li></ul><ul><ul><li>240 M POPs </li></ul></ul><ul><ul><li>12 M total subscribers (5% penetration) </li></ul></ul><ul><li>Vietnam </li></ul><ul><ul><li>80 M POPs </li></ul></ul><ul><ul><li>1.9 M total subscribers (2% penetration) </li></ul></ul>Source: EMC World Database March 2003 <ul><li>Indonesia </li></ul><ul><ul><li>MSI (previously Mobisel) is deploying a </li></ul></ul><ul><ul><li>cdma450 network </li></ul></ul><ul><li>Vietnam </li></ul><ul><ul><li>ETC launched a cdma450 network in 2003 </li></ul></ul>Many People Waiting for a Better Service
    16. 16. As a compliment to the public consultations of the regulation on Digital Communications Services, ANATEL’s Superintendency of Universal Services (SUN) is coordinating a field trial on Digital Communications Services. The experiment involves various companies working together and utilizing their distinctive specialties including terminal equipment, wireless networks, routers, management service billing and tariff platforms, free software and applications highlighting the theme of digital inclusion. The demonstration is often conducted at Anatel’s headquarters in Brasilia and in numerous places in and outside of the city. ANATEL will publish a public consultation on the 450 MHz band (ANATEL Press Bulletin, June 2, 2004) Pilot Project by ANATEL in Brazil: Digital Inclusion
    17. 17.   Comparative Analysis of Coverage Area Source: Presentation given by Antonio Valente, Vice President of ANATEL, Brazil, May 2004. Pilot Project by ANATEL in Brazil: Digital Inclusion 24.1 312 10.0 2500 13.6 553 13.3 1900 12.2 618 14.9 1800 3.3 2269 26.9 950 2.8 2712 29.4 850 1 7521 48.9 450 Relative Number of Base Stations Coverage Area (km ²) Cell Radius (km) Frequency (MHz)
    18. 18. Infrastructure Vendors <ul><li>Lucent </li></ul><ul><ul><li>Actively promotes cdma450 worldwide </li></ul></ul><ul><ul><li>First ever cdma450 commercial system </li></ul></ul><ul><ul><li>Commercial systems in Romania and Russia </li></ul></ul><ul><ul><li>Supports 1X EV DO </li></ul></ul><ul><li>Huawei </li></ul><ul><ul><li>Commercial system in Belarus </li></ul></ul><ul><ul><li>Trial systems in Russia and Chin </li></ul></ul><ul><ul><li>Supports 1X EV-DO </li></ul></ul><ul><li>ZTE </li></ul><ul><ul><li>Trial and Commercial systems in China </li></ul></ul><ul><li>Hyundai Syscom </li></ul><ul><ul><li>Trial systems in Romania </li></ul></ul><ul><li>Nortel Networks </li></ul><ul><li>Ericsson </li></ul><ul><li>Motorola/Winphoria </li></ul>
    19. 19. Handset Vendors <ul><li>Hyundai/Curitel and Synertek were the first handset vendors </li></ul><ul><ul><li>First commercial products for Inquam </li></ul></ul><ul><ul><li>Sales in Romania, Russia, China and Belarus </li></ul></ul><ul><li>New vendors are entering the market </li></ul><ul><ul><li>ZTE </li></ul></ul><ul><ul><li>Huawei </li></ul></ul><ul><ul><li>GTRAN products </li></ul></ul><ul><ul><li>Compal </li></ul></ul><ul><ul><li>Giga </li></ul></ul><ul><ul><li>AnyDATA </li></ul></ul>Fixed Terminals Mobile Point of Sale IPAC Streaming Video
    20. 20. AnyDATA Application Products e CHECK i LAB CDK II DTGS-800 DTG-2000/450 AnyChecker : AMP-100 Mobile Data Terminal i PORT EM series (800,Dual) DT2000-Dual
    21. 21. cdma450 offers <ul><li>High-Speed data rates with 1xEV- DO </li></ul><ul><li>Rich functionality in the chipsets </li></ul><ul><li>The BREW platform that allows for new and customized applications </li></ul>
    22. 22. Framework for service creation & execution in cdma450 systems 1xEV-DO Internet Launchpad Services The Application Platform The Application Engine Fast, fat pipe
    23. 23. <ul><li>An Exciting Set of Applications </li></ul>Position Location Services Push-To-Talk Mobile Instant Messaging Public Safety Infotainment Tele-Medicine Multiplayer Gaming Mobile Commerce Audio / Ringtone Downloads Mobile Video Streaming Camera and Camcorder Applications Asset management Telematics more being devised …
    24. 24. From Now On The Killer App is: Choice Device-specific Applications Will Drive Wireless Growth 9lbs 2 oz. Push to Talk Photo Sharing Email Position Location Video Monitoring Entertainment Ring Tones News Multiplayer Gaming Sports
    25. 25. Source: KTF Q1 FY2003 Earnings Release, SKT data - Global Mobile, Sept 10, 2003 USD Operators are looking for ways to increase ARPU 1X, BREW, gpsOne and 1xEV-DO have met the challenge! KTF ARPU by Type of Handset Mobile Data Performance
    26. 26. (USD Billions) KDDI net profit more than quadrupled in only 6 months after launching 1X services KDDI added 714K 1X subs in Q4’03, ending with more than 11.8M cumulative 1X subs KDDI is posted a larger net increase in mobile phone subs than NTT DoCoMo in 2003 KDDI raised its FY2004 ARPU estimate from $69.33 to $70.47 cdma2000 ® Standard’s Impact on Earnings: KDDI au Service KDDI predicted its profit for the year ending March 2004 would rise by more than 65% to US$857 million. KDDI's share price is up by about 70% in 2003, far outpacing its rivals. (Fiscal Years, ending in March)
    27. 27. Skylink saw its ARPU jump 700% after it deployed cdma450 cdma450 – A TIA STANDARD for cost-effective Broadband services And so it was no surprise that ……
    28. 28. Thank You !
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