Beyond Basic Broadband: WiBro
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Beyond Basic Broadband: WiBro Presentation Transcript

  • 1. WiBro Deployment & 3G Evolution in Korea
  • 2. KT Overview 1981 Established KT Corporation 1993 # of Telephone lines reached 20 M 1999 Opening of local telephony market 2002 Privatization completed
    • Population: 47.8 M
    • Household: 15.3 M
    As of December 2004 # of Employees Revenue (2004) Telephone Subscribers Broadband Subscribers 37,800 11.85 Billion USD 22 Million 6.1 Million (Net Profit: 2.1 Billion USD)
  • 3. Service Provider Manufacturer Customer Government
    • Saturation of market
      • Telecommunication
      • Fixed broadband
    • Prosperity of IT Industry
    • Adoption of BcN
    • Breaking economic depression
    Demand for New Business Model WiBro/Mobile WiMAX
    • Mobile Internet service
    • High-speed multimedia
    • Mobile Internet
    • High-speed multimedia
    • Telematics/RFID
    • Various added services
    • Creating new service market
    • Developing domestic & abroad market
    • Early ubiquitous model
    Demand for WiBro/Mobile WiMAX Service
  • 4. Korea Broadband Market Bandwidth 1000 Times 50M 56K  ‘ 95 ‘ 04 Internet User 103 Times 31M 0.3M  ‘ 95 ‘ 04 ‘ 95 ‘ 04 PC 5 Times 26.2M 5.4M  2M 4M 6M 8M 10M 12M Dec. 2001 Dec. 2002 Dec. 2003 May 2005 Wireline Broadband Total ADSL/VDSL Cable Subscriber Status LAN 6.7M 4.2M 1.2M 12M Mobile 1xEV-DO 11M
  • 5. More Needs for Wireless Data
    • Wireless data market in Korea is tremendously increasing at CAGR of 20.20%.
    • The other markets are decreasing or getting saturated.
    CAGR = 4.77% CAGR = 20.2% CAGR = -3.08% CAGR = - 6.23% Fixed Voice Fixed Data Mobile Voice Mobile Data Telecom Market Forecast in Korea (KISDI, 2004) 0 2 4 6 8 10 12 14 2004 2008 Revenue (100 Million USD)
  • 6. Revenue Share for Fixed Service Revenue Share for Wireless Service (source: SKT 2004 Annual Report) (source: KT 2004 Annual Report) 0% 20% 40% 60% 80% 100% Mobile Resale LM Voice Broadband Growth in Wireless Data Market
    • Data service revenue is 35 % of fixed and 23 % of mobile revenue.
  • 7. User terminals
    • Carry the high speed Internet in your pocket any-time, any-where, any-device !
    • WiBro is a data-optimized broadband wireless service complementary to cellular and/or WiFi.
    What is WiBro/Mobile WiMAX? University Subway Car Airport WiBro On the street Building Full mobility High data rate Low access cost
    • More than 100 km/h
    • 1Mbps per user
    • Even higher data rates
    • will be available later
    • Basic rate + extra rate
    • Lower rate than
    • existing mobile internet
    Laptop Handheld PC PDA Smart phone
  • 8. Positioning of WiBro/Mobile WiMAX
    • Distinguished from the existing services by mobility, higher-speed data transmission, and competitive price.
    • WiBro, 3G, and WLAN complement each other and are partially competing.
    Data Rate 2G (IS-95, Cellular) Mobility Wired phone Cordless phone WLAN High speed Internet (xDSL) 3G (W-CDMA) Positioning “ WiBro, Mobile WiMAX” Superior in coverage & mobility Superior in data rate & access cost Cost effectiveness Mobility Terminal portability Data rate WiBro 3G (W-CDMA, HSDPA) Characteristics Data centric Voice centric
  • 9.
    • Evolution Path
      • Internet: IEEE802.3(LAN)  IEEE802.11(WLAN)  IEEE802.16(WiBro)
      • Cellular: 1G(Analog)  2G(Digital)  3G(IMT-2000)  3.5G(HSDPA)
    Evolution Path 2G/2.5G 4G Convergence Network 3G 3.5G Wireless Local Loop AMPS GSM / cdmaOne WCDMA / cdma-2000 HSDPA / EV-DV WLL IEEE 802.3 IEEE 802.11 IEEE 802.16e WiBro 2000 2005 2010 WiFi LAN Cellular Internet Nespot Megapass FTTC FTTH ADSL/VDSL
  • 10. Market Estimation
    • Wireless broadband market will keep growing
      • Domestic: In 2011, about 9 million users (KISDI)
      • Overseas: In 2008, mobile BB market will be 40% of BB market (Maravedis)
    • source: Maravedis (2004)
    • source: Korea Information Strategy Development Institute (2004)
  • 11.
    • Creating a strong value-chain with an open all-IP transport architecture.
      • Creating synergy with the conventional services (Win-Win)
    • Aside from the individual users, create business models for enterprises and public sectors.
      • Networking of the individual, enterprise, and public sector will create synergy.
    CP Carrier /Portal User Carrier Wired Portal Web site User CP Fixed/wireless Convergence + Open network Market Barrier Current mobile Internet service architecture Future high-speed mobile Internet service architecture Business Model Strategy Enabler
  • 12.
    • Development of multimedia and convergence application using existing infra
    • Creation of brand new customer experience
    • Application of core technology of KT’s existing infra
    • Fixed (demand mobility) + Wireless (demand broadband)
    •  Combined Service
    • Existing fixed/wireless contents + various internet services
    •  Multimedia, 3D, upgrade by solution-combined production
    Business Models
    • MMS (Multimedia Messaging Service)
      • High Quality Image Mail/Messaging
    • Push-type Service
      • Group Image Chatting, Ad & Coupon
    • Game : IP based Network Game
    • LBS (Location Based Service)
      • Applied Services based on LBS
    • IP Multicasting Service
      • High Definition VOD, Real Time Play, Movie
    • Short message service (SMS)
    • Entertainment (VOD, Simple game)
    • m-Commerce (e-Banking)
    • Wi-Fi Package Service
    • CDMA Package Service
    • DMB Package Service
    Wireless Service Multimedia Convergence Fixed-Wireless Link Core Service Package Service
    • Information (Web surfing, e-Mail, etc.)
    • Entertainment (Movie, VOD, etc.)
    • Others: e-Stock, e-Banking, e-Learning
    Evolution Existing Internet Service WiBro Killer Applications Fixed Service
  • 13. Network Architecture Transfer Network Internet Back Bone Server Farm Access Network switch WiBro Zone AAA(Diameter) Metro Ethernet RAS Internet Node Server Farm ACR KT BcN Operate Management System(Backend) Application Service Server(Core) Repeater WiBro Network Architecture
    • WiBro Network?
      • KT’s state-of-art premium back bone and optical access network
      • Lower cost and more efficient network
    ※ RAS: Radio Access Station, ACR: Access Control Router, AAA: Authentication, Authorization and Accounting BcN: Broadband Convergence Network, HA: Home Agent HA
  • 14. - Stage1 : Seoul, metro cities - Stage2 : Metro, major cities - Stage3 : Minor cities - 2G/3G: Voice-oriented, nation-wide, narrow-band - WiBro: Urban cities - WiFi: Hot-Spot Network Deployment Network Integration
    • KT’s commercial WiBro service in Seoul in April 2006
    • Network integration with KT’s existing infra
    Network Deployment & Integration Strategy WiBro/Mobile WiMAX 2G/3G Network WiFi Daejeon Seoul Incheon Gwangju Ulsan Busan Daegu Stage1 Stage2 Stage3
  • 15. Early stage Growing stage Matured stage
    • WiBro only
    • PCMCIA
    • Embeded modem
    • PDA
    • WiBro + WiFI
    • WiBro + CDMA
    • WiBro + DMB
    DBDM TBTM
    • WiBro + WiFI + DMB
    • WiBro + WiFi + CDMA
    • WiBro + CDMA + DMB
    • Personal/business
    • Convergence
    • Application specific
    Customized one chip Terminal Roadmap
  • 16. Mar 2005 Nov 2005 2006 2007 2008 - Phase II Large & Medium Cities - Phase III Medium & Small Cities KT’s Licensed Spectrum - Phase I Initial Commercial Service (Seoul Metropolitan Area) Aug 2005 Commercial Service Site Construction APEC Demo KT’s WiBro subscribers 3.1 Million KT WiBro revenue 1.2 Billion USD Cumulative Capex 1 Billion USD 2010’s Key Target Figure Service Rollout Plan
  • 17. APEC Demonstration
    • First mover to hold WiBro demonstration
      • Date: Nov. 12 ~ 20, 2005
      • Place: Busan, Korea
      • Guest: Presidents and VIP of each nation,
      • Major company’s CEO, The Press
      • Demo Area: Bexco, DongBaek island,
      • resort areas
  • 18. WiBro − B3G Solution in Korea and Worldwide WiFi IEEE802.16d/e Air Interface standard Expanded WiMAX WiFi Liaison Interworking WiBro Fixed Mobile
  • 19. Relaxed regulation Extensive network & terminal expertise Manufacturing & operating Vision for WiBro/Mobile WiMAX Worldwide Scale Economy Mutual cooperative partnership WiBro WiMAX Finance Investment Customer Policy Technology Technology Customer Partnership
  • 20. Broadband Life Partner Sung Ho Yoon KT London Office [email_address]