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  • Private Networks Network Operators

Transcript

  • 1. Mobile Video: Dollars & Sense Alain Fernando-Santana Chief Marketing Officer
  • 2. Envivio Snapshot
    • Leading provider of MPEG-4 based IP video technology powering new video services over any number of devices and networks – from mobile phones to High Definition televisions and from 3G to xDSL
    • Originated as a R&D division of France Telecom in 1996 then established as a private company in 2000
    • Worldwide Presence
      • Headquartered in South San Francisco, California
      • Research & Development in Rennes, France
      • Sales Offices in New York, London, Beijing and Tokyo
    • Experts in MPEG-4 technology
      • Pioneering contributor to the MPEG-4 standard
      • 3 ISO MPEG-4 group leaders and committee chairs
      • 11 patent licenses – 5 additional patents pending
    • 150 customers worldwide
    Mobile TV
  • 3. Agenda
    • Market Dynamics
    • Technological Options
    • MoTV Deployment - MBCo
    • Market Growth Projections & Business Models
  • 4. Market Dynamics
    • In the beginning … Service Providers grazed on their own patch of land
      • Video was provided by a cable operator
      • Telephony was provided by a telephone company – fixed line or mobile
      • Data was provided by an ISP
      • Video Content was produced professionally
      • Telephony content was produced … on the spur of the moment
    • Then a new player showed up – Satellite TV … and the broadband wars began
      • Cable operators lost market share … quickly … and began looking at their neighbors patch of land (350M Cable subs and 100M satellite subs ww)
      • Cable operators began offering Data then they offered telephony using VoIP
      • In parallel the Telcos started offering Data and then TelcoTV
      • Wifi data and telephony and FTTH also entered the scene – entirely new service providers
      • Convergence, Triple play, Multi-play is everywhere – all service providers are affected – all are concerned
  • 5. Market Dynamics
    • A new generation of mobile handsets has reached the market and the mobile operators have joined the war!
      • Mobile operators added data services
      • Mobile operators are now adding VIDEO
    • The future of Telephony is spelled T E L E V I S I O N while the future of TELEVISION is spelled TELEVISION … better, smarter and more ubiquitous …
    • There are approximately 2.5B mobile subscribers worldwide … some may want to watch TV
  • 6. The Video Ecosystem Production Studio Outside Broadcast Affiliate Broadcaster Aggregator Mobile Mobile Telco Metro Utility DTV MSO Satellite 3GPP / DVB-H Residential Multi-Dwelling Unit Hospitality Education Enterprise Government ADSL 2+/ VDSL WiFi / WiMax FTTH / BPL DVB-T DVB-C DVB-S
  • 7. Digital Video - Many Terminal and Network Choices Source: Irdeto 2.5 G Solutions 3G Mobile Solutions Hybrid Solutions Broadcast Solutions DVB-H DMB-S DVB-S DVB-C DVB-T IP TV DMB-T UMTS CDMA200 IX EV-DO GPRS ISDB-T HSDCP
  • 8. Mobile TV Resolutions
    • Data rates and resolutions depends on terminal and network type
    • Cellphone
      • QCIF – QVGA 30-356 kbps
      • GPRS, 2G, 2.5G
      • - India – below 30
    • PDA/Smart phone
      • CIF – VGA 256-768 kbps
      • 3G, DMB-T,DVB-h
    • Automotive / Portable / Home:
      • VGA - D1 768kbps - 1 Mbps
      • Wimax, HSDPA
    VGA-D1 CIF-QVGA QCIF
  • 9. Mobile Video Technologies
    • 3GPP
    • Good early adoption
    • 40% of French Orange 3G customers took up service watching an average of 25 min.
    • Application is “one to one”
    • DVB-H (Digital Video Broadcast – Handheld)
    • Extension of DVB-T widely used in Broadcast
    • Robust / 5Mbits/s payload
    • Application is “one to many”
    • Features: High Data Rate / Good Quality Service Spectrum Issues
    • Issue: When will the spectrum be made available
    • DAB / DMB (Digital Multimedia Broadcasting)
    • Extension of Digital Audio Broadcast Standard with additional forward error correction
    • Pilot trials in Korea and UK
    • Application is “one to many”
    • Lower Data Rate than DVB-H
  • 10. Mobile Video Technologies
    • ISDB-T (integrated Services Digital Broadcasting- Terrestrial)
    • Part of a much wider Satellite and Terrestrial Broadcast system
    • Japanese Government endorsed Spectrum already allocated, free- to-air service
    • Phones have same common browser to simplify access
    • Application is “one to many”
    • Features: Good quality service / optimized for mobile
    • MediaFlo
    • Proprietary system developed by Qualcomm using similar approach to DVB-H
    • Offered as a complete Mobile TV solution, including billing and DRM
    • Application is “one to many”
    • Features : Good Quality Service/ Optimized for Mobile
  • 11. DVB-H Trials and Deployments - 2005
    • Finland, Helsinki
      • YLE, Digita, Telia-Sonera, MTV3, Nelonen, Elisa
    • UK, Oxford
      • Arqiva, mmO2
    • Australia, Sydney
      • The Bridge Networks, Telstra
    • Netherlands, The Hague
      • DigiTenne, Nozema Services, KPN
    • USA, Pittsburgh
      • Crown Castle
    • Germany, Berlin
      • Bmco, Phillips, Universal Studios, Vodafone
    • Spain, Madrid & Barcelona
      • Abertis Telecom, Telefonica Moviles
    • South Africa
      • MultiChoice
    • Taiwan
      • CMC
    • Malaysia
      • MiTV, Astro, Maxis
    • France
      • SFR, Canal +
    • Switzerland
      • Swisscom
  • 12. MPEG-4 Video in Mobile
    • MPEG-4 Video well positioned:
    • Selected by all mobile systems
    • Audio:
    • AAC, HE AAC & BSAC
    • Provides Interactive Technologies:
    • Recognized as key shortcoming of Satellite and Terrestrial Mobile services
    • Users want a “TV Red Button”
    • Intuitive User Interfaces
  • 13. MBCo (Mobile Broadcasting Corporation)
    • World’s first satellite digital broadcasting service (S-band, 2.6 GHz band)
    • Obtained license for mobile multimedia broadcasting service in July 2003
    • Launched Video / Audio service in 2004
    • Under brand MobaHO!
    • Subscribers can view and listen to multimedia content using only 25 MHz of bandwidth
    • 20 video channels including news, sports and entertainment
    • 30 audio channels, including overseas FM radio and genre-specific music
    • 10,000 + users
    • All H.264
  • 14. Mbco (Mobile Broadcasting Corporation)
    • Early Stage deployment required custom terminal (Sharp) without telephony – are transitioning to Mobile handsets (Mitsubishi Music Porter X)
  • 15. Market Growth Projections Source: In-Stat, Frost and Sullivan Global Mobile Video Subscribers
    • Mobile Operators Looking to Increase Revenues and Decrease Churn
    • Solidifying Standards Resulting in Increased Adoption
    11.0 21.7 33.8 49.4 67.9 0 10 20 30 40 50 60 70 80 '05E '06E '07E '08E '09E Subscribers (MM) 58% CAGR
  • 16. Business Models
    • Various Business Models available:
      • Mobile Operator Centric
        • MO controls all and content providers pay to play
      • Mobile Video Content Provider Centric
        • Content provider has most control and MO is only a pipe.
      • Technology Provider Centric
        • A software platform dominates Mobile Video deployments
        • Closed system? Proprietary System?
        • Royalty to be paid by Application developers?
      • Revenue Sharing
        • Operators provides Mobile Video Development Platform to third parties for subscription fee
        • Vcast: $15 for subscription to suite of 3G MM applications
        • Qualcomm: 20% of the wholesale price of the mobile content application (i.e. developer’s application price)
  • 17. Business Models - Bundles
    • Verizon Vcast (Channels)
      • $15 subscription of which 35% to 45% is kept by the mobile operator and the rest goes to the value chain.
    • Cingular Mmode (streaming video, news, sports, weather & other)
      • GoTV: $2.95 p/ month
      • RealOne: $4.95 p/month
      • MobiTV: $9.99 p/month (20 channels)
    • Sprint (Channels or clips)
      • GoTV: $2.95 p/ month
      • RealOne: $4.95 p/month
      • MobiTV: $9.99 p/month (20 channels)
      • PCS Vision Premium Pack ($15 p/ mo.) / Vision Multimedia Pack ($25 p/ month)
    • According to Telephia
      • Non Mobile TV Subscribers spent an average of $54 per month on Mobile Phone
      • Vcast and MobiTV subscribers spent an average of $94
      • $40 more per month!!!
  • 18. Thank You