Analyzing A Magazine Advertisement For An Album By Dominika Kalafutova
Black-white background- simple design; as well as it match with the music he produce. HEADLINE- the name of singer; red colour – the same colour used in the title of „‟THE MULTI-PLATINUM ALBUM OF THE YEAR‟‟- gives simple look, as well as it looks good in overall page. The list of the songs in white- stands out very well from black background, with the starts before each name. The white colour has also been used in the name of the CD cover „‟THE DEFAMATION OF STRICKLAND BANKS‟‟ The CD cover is on the bottom, left side, with the white frame as the CD cover has got a black background, and without the frame, the CD wouldn‟t stands out. The singer- looking smart, serious, medium close-up, looking in the left side, while holding the microphone- „‟microphone‟‟ which has been used in 60‟s 70‟s , very old fashion- even though this is Plan B new CD cover for 2010. The design match with the music the singer produce as well as with the song list. The idea of old fashion style- becoming popular even in 21st century, black and white background with the singer. Good quality, soulful music, stylish representing golden age, jazz clubs (night clubs) Billie Holiday.
The medium close-up of the singer, looking directly down- giving her mysterious feel that matches with her CD cover as well as could represent her age and rebellion side- the idea of her being able to surprise people and bring something new in music industry. This links to her, covering face with big sunglasses, bright red messy hair, and hand covering her lips, with a massive ring which look like a pink rose- betrays that all attention is wanted on her. Throughout the magazine advertisement and CD cover has been used the same conventional features as well as colour- easy to recognize by seeing familiar features. The idea of giving both simple designs, as well as represent the beauty in herself. The colour scheme- mostly used pink, red, and white- girly colour‟s- drag people‟s attention. Those colour scheme‟s match with the singer‟s song lists, as well as in the music video of „‟ONLY GIRL (IN THE WORLD) where the singer used the same outfit, clothes design. The CD cover is in the bottom, on the right side- the close-up of the singer face, looking down again just like in the magazine advertisement, wearing bright red lipstick – matching with her hair colour and white title of her CD Cover „‟LOUD‟‟- which is very un- noticed in colour white, compare to her skin tone, and bright pink lips and hair which attracts more attention; therefore people will pay less attention on her name of album which she is selling, and rather will focus on the singer‟s photo instead. But, because there isn‟t a name of who‟s album this is, is very unconventional, and the only message which suggests who‟s album this is, is Rihanna‟s face being the main point, and drag the most attention- the idea of her feel comfortable about her popularity within the music industry; the idea of being known.
The singer in white and black colour; looking directly to the audience- drag people‟s attention; while looking young, fresh, as well as flying messy hair could suggest that she still got something to offer in music industry, the power, confident by showing the images of her previous CD covers- represent successful times; why she is famous for or what have made her famous and why she‟s got that far within the music industry. The black box on the bottom of the page, including information‟s about her new CD Cover called „‟Celebration‟‟ – in black colour. Within the box, those information‟s are in wide range of colourful scheme, such as: yellow, purple, blue, pink- stands out very well, while using the same type of writing but in different size‟s. Interesting are the small pictures on the left side from the singer- very unconventional, show‟s the producer creativity; original idea something that haven‟t been seen in magazine advertisement yet; while promoting the CD cover. There are lot of pictures of the singer, such as: the picture of Madonna in Andy Warhol style etc. To show the different stages of the singer career, as well as being thankful to her fans still listening to her songs-catch people‟s attention. The the title‟s of „‟MADONNA‟‟ – white colour scheme, & “CELEBRATION”- simple- matching design, black colour scheme; can see the same font type; while using the same size‟s. It stands out well with the black box and the background; easy to recognized who‟s album this is, and what it‟s called, even though there isn‟t an image of the CD album of „‟Celebration‟‟- which seems to be very unconventional and can be seen as disadvantages ; when people will buy her new album.
The first image, medium close-up of the singer smoking cigarette, wearing sun glasses; looking down to read something. This shows him being in control, well organisated, knowledgeable. The second image, long shot of the singer standing outside of building covered writing „‟graffiti art‟‟- match with the music he produce; gives a feel of Hip-Hop, Pop genre. There are two main pictures of this magazine advertisement, with two image of CD cover, one is in the middle with the massive title of the name of the album „‟HEADLINES‟‟ in white, bold writing- makes it well stands out and match with the another title of the singer‟s name „‟DRAKE‟‟ using the same type font, but in different sizes, the name of the singer would stands out better from the name of the album- to drag people‟s attention, as well as it gives clear information who‟s album this is, and what it‟s called. The second image of the CD cover, is in the bottom, under the first image, with the title on the right side, which says „‟AVAILABLE NOV.15TH). This is very unconventional showing two different images for one CD album; but it gives the whole magazine advertisement a new feel, perspective, look, and design= which leads us to originality, but can leads to people‟s confusion, aren‟t sure of which one is CD cover. It is interesting to say that the producer uses a different font type in the title of the name of the song „‟TakeCare‟‟ which is included in the album. We can see a italic, white writing- stands out very well, drag people‟s attention, as there haven‟t been used any other titles which has been written in italic technique.