New Media And The WR&PCA presentation on new media communication for the Wenatchee Row & Paddle ClubMay 16, 2012
What we’re working with.The Wenatchee Row & Paddle Club has many assets it can use to create and maintain a positive and lasting online presence. It’s got:✤ The natural beauty of the Columbia River and Wenatchee Valley.✤ Talented, passionate and active club members.✤ Photographers with good equipment.✤ Community support and an already-established network.
Where do we communicate? Mediums Short Answer✤ Facebook? ✤ Yes.✤ Twitter? ✤ Yep.✤ A blog? ✤ Sure.✤ YouTube? ✤ Absolutely.✤ Vimeo? ✤ If you want to get fancy.✤ Pinterest? ✤ Meh.
How do we communicate?✤ First rule: Be authentic. ✤ That’s what’s prompted social media meteoric rise in popularity. People want to hear about stuff they care about (friends, family, sports, politics, entertainment, clubs, etc.) but they don’t want the ﬁlters and over-commercialization of “traditional” media. ✤ Social media allows us to subscribe (click like) to the things we care about. And it also contributes to the fractorization of the media (good for you, bad for the New York Times).
Finding Your Voice(s)✤ Second rule: Be consistent. ✤ Make a plan. Find your voice. What are your organizational goals? Who do you want to reach? Who will be your advocates? ✤ Post 3-5 times on Facebook and week and shoot for once a day on Twitter. Always try to include a photo, video, question, call to action, quote, joke, etc. in your communications. Give people a reason to read. ✤ Write good headlines/cutlines. Describe, describe, describe.
Listen as much as you talk✤ Third rule: Validate. ✤ Social media is a two-way street. Stop acting like a broadcaster and act like a friend. Form relationships. Create advocates. Own the digital commons. Create a media storm. Get people excited about going out on the river. ✤ It’s not important that you guys connect with 10,000 people. It is important that you connect well and form bonds with the niche network you do have.
Monkey See. Monkey Do. Here are some kayak and canoe clubs who we can look to as examples.✤ Chicago Area Sea Kayakers Association blog✤ Florida Professional Paddle Sports Association Facebook page✤ Lower Columbia Canoe Club blog
What’s Next...✤ Homework.✤ Brainstorming. What are your ideas about how to reach people?✤ Strategizing.✤ Rallying the troops. We need to generate buy in among the group.✤ Trying new things (i.e. GoPro camera).