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NEW MEDIA                  APPLIED: QR CODES                   Cost Effective Ways To Use TechnologySunday, August 28, 2011
What Is A QR Code?                  • A QR (quick                          response) code is a                          vi...
How Do You Use ‘Em?         • Two requirements:               You must have a               smartphone and a QR           ...
Tech Trends: Code Use                  • Currently about 25% of consumers                          use smartphones. That n...
QR Codes And Museums              • Both the National                     Museum of Scotland                     and the D...
What’s The Cost?                 • QR codes are very cost-effective (aka free).                 • There’s no cost for prod...
Creative Uses Of Codes                  • Political campaigns                  • Flyers, posters,                         ...
Now You Try              • QR codes are just the                     gateway to content. The                     question ...
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QR Code Slideshow For Wenatchee Museum

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Transcript of "QR Code Slideshow For Wenatchee Museum"

  1. 1. NEW MEDIA APPLIED: QR CODES Cost Effective Ways To Use TechnologySunday, August 28, 2011
  2. 2. What Is A QR Code? • A QR (quick response) code is a visual representation of a Internet link – it connects the physical world with the electronic. • Developed by a Japanese Corp. in 1994, they’re widely used in Japan and the U.K.Sunday, August 28, 2011
  3. 3. How Do You Use ‘Em? • Two requirements: You must have a smartphone and a QR code reader app downloaded. • Then, open app, point your phone’s camera at the code and it automatically takes a picture and connects you to the code’s link.Sunday, August 28, 2011
  4. 4. Tech Trends: Code Use • Currently about 25% of consumers use smartphones. That number is projected to rise almost exponentially over the next decade as people upgrade technologies. • 52% of consumers have heard of or seen a code, 28% have scanned. • Many top brands (Ford, Pepsi, Starbucks, McDonald’s) use them.Sunday, August 28, 2011
  5. 5. QR Codes And Museums • Both the National Museum of Scotland and the Denver Museum of Nature & Science have implemented QR codes in exhibits. • They can provide a low-cost way to connect with patrons and offer additional information.Sunday, August 28, 2011
  6. 6. What’s The Cost? • QR codes are very cost-effective (aka free). • There’s no cost for producers to generate QR codes online. • And the app needed for a smartphone to read the code is also free for users to download (and it only takes about 30 seconds to do so). • The only cost is for an online content producer to generate the content (audio, photos, copy, etc.) that will be accessed via the QR code.Sunday, August 28, 2011
  7. 7. Creative Uses Of Codes • Political campaigns • Flyers, posters, pamphlets, invitations, business cards, etc. • Store contests and giveaways • Memorials, *Note: This is not an endorsement – just a good example. headstones, etc.Sunday, August 28, 2011
  8. 8. Now You Try • QR codes are just the gateway to content. The question today is: Can they be used to provide audio content to museum patrons? • The answer is yes. • This code is a link to a blog post with audio files, a photo slideshow and additional content.Sunday, August 28, 2011
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