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QR Code Slideshow For Wenatchee Museum

QR Code Slideshow For Wenatchee Museum






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    QR Code Slideshow For Wenatchee Museum QR Code Slideshow For Wenatchee Museum Presentation Transcript

    • NEW MEDIA APPLIED: QR CODES Cost Effective Ways To Use TechnologySunday, August 28, 2011
    • What Is A QR Code? • A QR (quick response) code is a visual representation of a Internet link – it connects the physical world with the electronic. • Developed by a Japanese Corp. in 1994, they’re widely used in Japan and the U.K.Sunday, August 28, 2011
    • How Do You Use ‘Em? • Two requirements: You must have a smartphone and a QR code reader app downloaded. • Then, open app, point your phone’s camera at the code and it automatically takes a picture and connects you to the code’s link.Sunday, August 28, 2011
    • Tech Trends: Code Use • Currently about 25% of consumers use smartphones. That number is projected to rise almost exponentially over the next decade as people upgrade technologies. • 52% of consumers have heard of or seen a code, 28% have scanned. • Many top brands (Ford, Pepsi, Starbucks, McDonald’s) use them.Sunday, August 28, 2011
    • QR Codes And Museums • Both the National Museum of Scotland and the Denver Museum of Nature & Science have implemented QR codes in exhibits. • They can provide a low-cost way to connect with patrons and offer additional information.Sunday, August 28, 2011
    • What’s The Cost? • QR codes are very cost-effective (aka free). • There’s no cost for producers to generate QR codes online. • And the app needed for a smartphone to read the code is also free for users to download (and it only takes about 30 seconds to do so). • The only cost is for an online content producer to generate the content (audio, photos, copy, etc.) that will be accessed via the QR code.Sunday, August 28, 2011
    • Creative Uses Of Codes • Political campaigns • Flyers, posters, pamphlets, invitations, business cards, etc. • Store contests and giveaways • Memorials, *Note: This is not an endorsement – just a good example. headstones, etc.Sunday, August 28, 2011
    • Now You Try • QR codes are just the gateway to content. The question today is: Can they be used to provide audio content to museum patrons? • The answer is yes. • This code is a link to a blog post with audio files, a photo slideshow and additional content.Sunday, August 28, 2011