Uploaded on

As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the …

As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.

More in: Career , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
695
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Personal Inbound Marketing by Jon DiPietro
  • 2. Who am I?
  • 3. Digital Citizen
  • 4. Career Path Engineer Business Blogger Inbound Owner Marketer
  • 5. The Unknown Professional
  • 6. Digital Footprint
  • 7. Prove it!
  • 8. Traditional Job Seeking
  • 9. Ch-ch-ch-ch-changes
  • 10. Power Shift
  • 11. Power Shift Democratization
  • 12. Power Shift Web 2.0
  • 13. Power Shift Trust
  • 14. New Rules
  • 15. New Rules Mixed Norms
  • 16. Search Evolution Search Evolution
  • 17. Now what?
  • 18. Solution Content
  • 19. Solution Spread Ideas
  • 20. Solution Measure & Convert
  • 21. Inbound Marketing
  • 22. Inbound Marketing Create Analyze Optimize Convert Promote Five Steps
  • 23. Inbound Marketing Wits vs. Wallets
  • 24. Step One: Content Remarkable Readable Shareable Blogging
  • 25. SEO Factors Step Two: Optimize Other Page Titles Inbound URL Links Search Engine Optimization
  • 26. Step Three: Promote Social Media
  • 27. Step Four: Convert 1) Call to action 2) Conversion form Landing Pages
  • 28. Step Five: Analytics Analyze Structure Traffic Sitemaps Metrics Analysis Crawl errors Visits/visitors Segmentation Time on Keywords A/B testing page/site Competitive Bounce/exit rate Intelligence Conversion rate Engagement If it can’t be measured, it can’t be managed.
  • 29. Let’s Build It
  • 30. 1) Register Your Name $1/month Optional, but highly recommended
  • 31. 2a) Get a Website $5/month Option #1
  • 32. 2b) Get a Website Option #2
  • 33. 3) Create Your Blog http://bit.ly/wp-resume
  • 34. 4) Add Content Presentations, videos, pictures, etc…
  • 35. 5a) Brag on LinkedIn Trick out your profile
  • 36. 5b) Brag on Twitter Learn and connect
  • 37. 5c) Brag on Facebook Share news, pictures, and videos
  • 38. 6) Convert Visitors Multiple contact points
  • 39. 7) Measure Google Analytics
  • 40. Summary Step Free/Easy Paid Register domain $0 $12 per year at GoDaddy Web host $0 at WordPress.com $5 per month at HostGator Install/configure WordPress $0 $0 Add content $0 $0 Promote via social media $0 $0 Collect leads via forms $0 $0 Measure traffic $0 $0 Annual Total $0 $72
  • 41. Thank You Email: jon.dipietro@domesticatingit.com Blog: domesticatingit.com Twitter: @JonDiPietro Book: “Social Media for Engineers & Scientists” leftbrainhandbook.com