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Jon DiPietro's Online CV
 

Jon DiPietro's Online CV

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My name is Jon DiPietro and I'm a certified inbound marketing professional and author of "Social Media for Engineers and Scientists." My specialty is using the Internet to generate leads in increase ...

My name is Jon DiPietro and I'm a certified inbound marketing professional and author of "Social Media for Engineers and Scientists." My specialty is using the Internet to generate leads in increase conversion rates. I excel at getting businesses to think differently about their marketing.

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    Jon DiPietro's Online CV Jon DiPietro's Online CV Presentation Transcript

    • Jon  DiPietro’s   Online  CV   Inbound   Marketing   Professional  
    • I  help  companies  evolve  from   outbound  to  inbound  marketing.   Directus     Mailae  
    • I  help  companies  evolve  from   outbound  to  inbound  marketing.   Coldus     Callerus   Directus     Mailae  
    • I  help  companies  evolve  from   outbound  to  inbound  marketing.   Coldus     Callerus   Directus     Mailae   Emailia   Spammeria  
    • I  help  companies  evolve  from   outbound  to  inbound  marketing.   Coldus     Callerus   Directus     Mailae   Emailia   Spammeria   Inboundinae   Marketeae  
    • Why?  
    • Why?   Because  I  believe  in  a   business  world  made   better  through   marketing.  
    • Outbound  marketing  is  rude     and  makes  people  sad…  
    • Inbound  marketing  rocks   and  makes  people  happy!  
    • How  did  I  get  here?  
    • I was the type of kid who loved getting microscopes, chemistry sets and Legos as presents.
    • Then  I  got  this  for  Christmas  in  1982.   And  a  computer  geek  was  born.  
    • I  started  my  career  designing  industrial   control  systems  like  this  one.  
    • I  co-­‐founded  a  software  company  in  1997.  
    • We  built  websites,  too.  
    • In  2006  I  joined   LinkedIn  and  my   life  changed.  
    • I  discovered   social  media  and   instantly  knew  it   changed   EVERYTHING!  
    • So  I  started  telling   people  about  it.     And  blogging.   And  Tweeting.  
    • In  2008  I  chose  the  red  pill  and  became  a   full-­‐time  inbound  marketing  consultant.  
    • In  2010  I  received  the  prestigious   Emerging  Leader  Award  from  the   International  Society  of  Automation.  
    • In  2011  I  wrote  a  book.  
    • Now,  in  addition  to   consulting,  I’m  also  a   professional  speaker,   coach  and  trainer.  
    • Skillset  
    • Strategic:   I’ve  developed  a  successful,   comprehensive  inbound   marketing  methodology.  
    • Tactics   Tactics   Tactics   Tactical:   Using  knowledge,  technique   and  experience  to  get  results.   Tactics   Tactics   Results  
    • Content   Disk  Jockey   Attorney   Radio  Show   Professional   Association   Industrial   Services   B2C   B2B  I  build  great  websites  across  the  spectrum.  
    • Content   Blogging  Since   2008  
    • Content   Prolific  Content   Producer   eBooks   Videos   Presentations  
    • Search   Organic  &  PPC   Experience   Organic  SEO   Google,  Facebook  &  LinkedIN  PPC  
    • Social  Media   Recognized   Thought  Leader   Focus  on  ROI   I  Practice  what  I  preach!  
    • Conversion   Moving  the   Needle   Calls  to  Action   Landing  Pages   Lead  Nurturing  
    • Analytics   Measure  and   Manage   Conversion  Rates  and  Sources   Nov Dec Jan Change Impressions 29,619 23,735 27,369 15.31% Clicks 298 283 319 12.72% CTR 1.01% 1.19% 1.17% -2.25% Cost $607.52 $616.78 $672.57 9.05% CPC $2.04 $2.18 $2.11 -3.26% Conversions 2 2 5 150.00% CoR 0.67% 0.71% 1.57% 121.79% CPCo $303.76 $308.39 $134.51 -56.38% ROI 1085% 1067% 6591% Return  on  Investment  
    • Results  
    • ISA  Interchange   Proposed,  designed  and  implemented  online   blogging  and  social  media  initiative  for  the   International  Society  of  Automation.     •  Grew  monthly  visits  from  0  to  2,600  in   first  six  months.   •  Site  has  maintained  150%  year-­‐over-­‐ year  growth  rate.  
    • Girard  at  Large   Migrated  existing  1,200  page  Joomla  website  to  WordPress.  Implemented  major   architectural  changes  that  resulted  in  nearly  instant  improvement  in  search  engine   visibility.     •  Increased  organic  search  impressions  by  300%  in  less  than  30  days.   •  Website  visits  increased  250%  after  one  month.  
    • OASIS  Alignment   Redesigned  existing  AdWords  campaign  by  optimizing  keywords  and  creating  dedicated   landing  pages  to  increase  quality  score.  Launched  inbound  marketing  campaign   including  blog,  free  resource  downloads  and  email  marketing  program.     •  Reduced  overall  AdWords  cost  per  click  by  56%  after  60  days.   •  Blog  launch  resulted  in  30  day  payback.  
    • Connect  With  Me  
    • Subscribe  to  my  newsletter:   domesticatingit.com/subscribe  
    • Connect  on  Social  Media   twitter.com/JonDiPietro   facebook.com/DomesticatingIT   linkedin.com/in/JonDiPietro   slideshare.net/DomesticatingIT   plus.google.com/107803256041453151989  
    • Contact  Me  
    • jon@jondipietro.com   “Boring  is  invisible.  Remarkable  products  and   remarkable   people   get   talked   about.   How   can   you   squander   even   one   more   day   not   taking  advantage  of  the  greatest  shifts  of  our   generation?   How   dare   you   settle   for   less   when  the  world  has  made  it  so  easy  for  you   to  be  remarkable?”   Seth  Godin   Thanks  for  checking  out  my  online  CV  –  and   thanks  especially  for  staying  until  the  end!