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Inbound Marketing Workshop - Introduction
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Inbound Marketing Workshop - Introduction

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Transcript

  • 1. Introduction toInbound Marketing
  • 2. Who am I?
  • 3. Digital Citizen
  • 4. Career Path
    Information Food Chain
  • 5. Career Path
    Inbound Marketer
    Engineer
    Blogger
    Business Owner
  • 6. Traditional Marketing
  • 7. Outbound is broken!
    800-555-1234
    Annoying
    Salesperson
  • 8. Draw a crowd
    Inbound Marketing
  • 9. Ch-ch-ch-ch-changes
  • 10. Power Shift
  • 11. PowerShift
    Democratization
  • 12. PowerShift
    Web 2.0
  • 13. PowerShift
    Trust
  • 14. New Rules
  • 15. New Rules
    Mixed Norms
  • 16. New Rules
    Gift Economy
  • 17. Search Evolution
    Search Evolution
  • 18. Now what?
  • 19. Solution
    Content
  • 20. Solution
    Spread Ideas
  • 21. Solution
    Measure & Convert
  • 22. Inbound Marketing
  • 23. Inbound Marketing
    Five Steps
  • 24. Inbound Marketing
    Wits vs. Wallets
  • 25. Inbound Marketing
    Lower Cost Per Lead
  • 26. Step One:Content
    Blogging
  • 27. Step One:Content
    Value vs. Volume
  • 28. Step Two:Optimize
    Search Engine Optimization
  • 29. Step Two:Optimize
    Popularity vs. Payola
  • 30. Step Three:Promote
    Social Media
  • 31. Step Three:Promote
    Selfless vs. Selfish
  • 32. Step Four:Convert
    Landing Pages
    1) Call to action
    2) Conversion form
  • 33. Step Four:Convert
    Clear vs. Confusing
  • 34. Step Five:Analyze
    If it can’t be measured,it can’t be managed.
  • 35. Step Five:Analyze
    Data vs. Dice
  • 36. Next
  • 37. Thank You
    Email:
    jon.dipietro@bridge-soft.com
    Blog:
    domesticatingit.com
    Twitter:
    @JonDiPietro
    Book:
    “Social Media for Engineers & Scientists”
    leftbrainhandbook.com