Inbound Marketing Workshop - Introduction

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Inbound Marketing Workshop - Introduction

  1. 1. Introduction toInbound Marketing<br />
  2. 2. Who am I?<br />
  3. 3. Digital Citizen<br />
  4. 4. Career Path<br />Information Food Chain<br />
  5. 5. Career Path<br />Inbound Marketer<br />Engineer<br />Blogger<br />Business Owner<br />
  6. 6. Traditional Marketing<br />
  7. 7. Outbound is broken!<br />800-555-1234<br />Annoying<br />Salesperson<br />
  8. 8. Draw a crowd<br />Inbound Marketing<br />
  9. 9. Ch-ch-ch-ch-changes<br />
  10. 10. Power Shift<br />
  11. 11. PowerShift<br />Democratization<br />
  12. 12. PowerShift<br />Web 2.0<br />
  13. 13. PowerShift<br />Trust<br />
  14. 14. New Rules<br />
  15. 15. New Rules<br />Mixed Norms<br />
  16. 16. New Rules<br />Gift Economy<br />
  17. 17. Search Evolution<br />Search Evolution<br />
  18. 18. Now what?<br />
  19. 19. Solution<br />Content<br />
  20. 20. Solution<br />Spread Ideas<br />
  21. 21. Solution<br />Measure & Convert<br />
  22. 22. Inbound Marketing<br />
  23. 23. Inbound Marketing<br />Five Steps<br />
  24. 24. Inbound Marketing<br />Wits vs. Wallets<br />
  25. 25. Inbound Marketing<br />Lower Cost Per Lead<br />
  26. 26. Step One:Content<br />Blogging<br />
  27. 27. Step One:Content<br />Value vs. Volume<br />
  28. 28. Step Two:Optimize<br />Search Engine Optimization<br />
  29. 29. Step Two:Optimize<br />Popularity vs. Payola <br />
  30. 30. Step Three:Promote<br />Social Media<br />
  31. 31. Step Three:Promote<br />Selfless vs. Selfish<br />
  32. 32. Step Four:Convert<br />Landing Pages<br />1) Call to action<br />2) Conversion form<br />
  33. 33. Step Four:Convert<br />Clear vs. Confusing<br />
  34. 34. Step Five:Analyze<br />If it can’t be measured,it can’t be managed.<br />
  35. 35. Step Five:Analyze<br />Data vs. Dice<br />
  36. 36. Next<br />
  37. 37. Thank You<br />Email:<br />jon.dipietro@bridge-soft.com<br />Blog:<br />domesticatingit.com<br />Twitter:<br />@JonDiPietro<br />Book:<br />“Social Media for Engineers & Scientists”<br />leftbrainhandbook.com<br />

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