Your SlideShare is downloading. ×

Inbound Marketing - SEO

522

Published on

The second step in Inbound Marketing is to make sure that the compelling content you create is optimized for search.

The second step in Inbound Marketing is to make sure that the compelling content you create is optimized for search.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
522
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.
  • Transcript

    • 1. Inbound MarketingSEO
    • 2. Basics
    • 3. What’s a Search Engine?
    • 4. What is Pagerank?
    • 5. What’s a SERP?
      Paid
      Paid
      Organic
    • 6. Keywords
    • 7. Keywords
      Brainstorm
    • 8. Keywords
      Research
    • 9. Keywords
      Leverage
      1) URL
      2) Navigation
      3) Headings
      4) Anchor text
      5) Alt text
    • 10. Cooperation
    • 11. Quantity & Consistency
      Search engines love dynamic sites
    • 12. Sitemaps & Navigation
      Give crawlers a map
    • 13. Architecture
      <body bgcolor="#ffffff" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 scrolling="no">
      <script LANGUAGE="JavaScript" type="text/javascript">window._writeEmbed("","main_ver8.swf","100%","100%","#ffffff","best","8");</script>
      </body>
      Flash looks nice,but doesn’t optimize
    • 14. Link Building
    • 15. Active
      Comment, exchange
    • 16. Passive
      Sharing your content
    • 17. Analyze
    • 18. Thank You
      Email:
      jon.dipietro@domesticatingit.com
      Blog:
      domesticatingit.com
      Twitter:
      @JonDiPietro
      Book:
      “Social Media for Engineers & Scientists”
      leftbrainhandbook.com

    ×