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Inbound Marketing Step 4 of 5: once your remarkable, optimized content is generating traffic on your website due to promotional efforts, you need to convert visitors to leads and leads to customers.

Inbound Marketing Step 4 of 5: once your remarkable, optimized content is generating traffic on your website due to promotional efforts, you need to convert visitors to leads and leads to customers.

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Transcript

  • 1. Inbound MarketingConversion
  • 2. Landing Pages
  • 3. Landing Pages
    Call to Action + Conversion Form
    1) Call to action
    2) Conversion form
  • 4. Value Proposition
    MaxValue
    Com-modity
    Desire
    Zero Value
    Nich
    Exclusivity
  • 5. Barriers
    Friction vs. Anxiety
  • 6. Calls to Action
  • 7. Calls to Action
    Landing pages are for closers
  • 8. Calls to Action
    Call
    Click
    Download
    Sign Up
    Fill Out
    Pick an objective
  • 9. Calls to Action
    What? Why? How?
    Learn the five secretsto living longer and healthierby downloading this ebook…
    What
    Why
    How
  • 10. Conversion
  • 11. Conversion Rate
    𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛 𝑅𝑎𝑡𝑒=#𝑆𝑢𝑐𝑐𝑒𝑠𝑠𝑒𝑠#𝐴𝑐𝑡𝑖𝑜𝑛𝑠×100
     
  • 12. Conversion Index
    Courtesy Marketing Experiments
    𝐶=4𝑚+3𝑣+2𝑖 −𝑓 −2𝑎
     
    Where:
    “C” = probability of conversion
    “m” = motivation of user
    “v” = clarity of the value proposition
    “i” = incentive to take action
    “f” = friction of process
    “a” = anxiety about entering information
  • 13. A/B Testing

  • 14. Thank You
    Email:
    jon.dipietro@domesticatingit.com
    Blog:
    domesticatingit.com
    Twitter:
    @JonDiPietro
    Book:
    “Social Media for Engineers & Scientists”
    leftbrainhandbook.com