Inbound Marketing - Analytics

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Inbound Marketing step 5 of 5: monitoring performance and adjusting your tactics through the proper use of web analytics.

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Inbound Marketing - Analytics

  1. 1. Inbound MarketingAnalytics<br />
  2. 2. Analytics 2.0<br />
  3. 3. Analytics 2.0<br />Sexy, powerful, force for good<br />
  4. 4. Analytics 2.0<br />Metrics vs. Analysis<br />Clickstream<br />Insights<br />
  5. 5. Analytics 2.0<br />What?<br />How much?<br />Why?<br />Why?<br />What else?<br />Pay dirt!<br />
  6. 6. Metrics<br />
  7. 7. Clickstream<br />Visits and Visitors<br />
  8. 8. Clickstream<br />Time on site, time on page<br />
  9. 9. Clickstream<br />Bounce rate<br />
  10. 10. Clickstream<br />Exit rate<br />
  11. 11. Clickstream<br />Conversion rate<br />
  12. 12. Clickstream<br />Engagement<br />
  13. 13. Analysis<br />
  14. 14. Segmentation<br />
  15. 15. Testing & Experimentation<br />A/B Testing<br /><br />
  16. 16. Competitive Intelligence<br />
  17. 17. Thank You<br />Email:<br />jon.dipietro@domesticatingit.com<br />Blog:<br />domesticatingit.com<br />Twitter:<br />@JonDiPietro<br />Book:<br />“Social Media for Engineers & Scientists”<br />leftbrainhandbook.com<br />
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