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Advanced Content Strategies 2: Characteristics
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Advanced Content Strategies 2: Characteristics

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The cornerstone of inbound marketing is remarkable content. This session will explain exactly which characteristics determine whether or not content is truly remarkable.

The cornerstone of inbound marketing is remarkable content. This session will explain exactly which characteristics determine whether or not content is truly remarkable.

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  • Don’t hold questions until end – interactiveHow many sales/marketing?How many business owners?
  • When you’re invited to someone’s home for first time, what’s customary?Gift are one of most effective and commons means for establishing social relationships.Thought leaders more and more referring to new “gift economy” where companies must establish social relationships with customers FIRST
  • Transcript

    • 1. Advanced Content Strategies:
      Characteristics of Effective Content
    • 2. Characteristics
    • 3. Remarkable
      Go tell it on the mountain!
    • 4. Remarkable
      Is it “gifty?”
    • 5. Readable
      What would you rather read?
      Loremipsum dolor sit amet, consecteturadipiscingelit. Fusce et dignissimipsum. Integer imperdietpellentesquejusto, ac sodaleseratadipiscing sit amet. Ut ac elitrisus. Morbiiaculisvehiculatellus non porta. Nullafacilisi. Nunc et lacus laoreetloremmollisvenenatiseudignissimnibh. Morbipretium, urna in interdumgravida, purus lacus malesuada ante, euvariusorci nisi vitae lorem. Maecenas egetvolutpatneque. Pellentesqueodionibh, vehiculasedlaoreet ac, ultricesvelipsum. Donec et lectus nisi, id aliquampurus. Nullasollicitudinvelitutjustofacilisiseueuismodnunc semper. Vivamusegettortorlibero, sedvolutpatleo. Sedporttitorconvallisest, euporttitorlectusmattis vel. Nam sit ametinterdumurna. Mauris et sem sit ametmetuseuismodportaquis a justo. Nullamcondimentumblandit quam non fringilla. Sedsedodio vitae ante placeratvestibulumvel vitae libero. Nam at justoelit, in posuere dolor. Utgravidaultriciesnequequissuscipit. Quisqueplaceratplacerat ante, et tincidunt dolor aliquet et. Aeneanultricesnuncnec magna mattisquissagittisnibhfringilla. Sedvehiculaluctuseros, non dignissimmassarutrum sit amet. Donec vitae mi diam. Aenean a risus lacus, vitae sagittislectus.
      Cum sociisnatoquepenatibus et magnis dis parturient montes, nasceturridiculus mus. Donec non diamquis ligula pellentesque tempus. Pellentesque habitant morbitristiquesenectus et netus et malesuada fames ac turpisegestas. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Sedblanditfermentumaliquet. Aliquamscelerisqueimperdiettristique. Duis id nislnibh. Vestibulum ante ipsumprimis in faucibusorciluctus et ultricesposuerecubiliaCurae; Sedeuismodpharetra magna ac ultricies. Mauris at justoeros. Maurissedodioplaceratloremmolestierhoncus. Nam id elementumsapien. Aliquamrutrummolestie dictum. Nam tortorarcu, viverraconsequatcommodo ac, faucibus non mauris. Fusceodiolibero, dapibus ac consequat non, consectetur id metus. Nullaullamcorperporttitoripsum sit ametlaoreet. Curabiturscelerisquesapien at lectusrhoncusviverra. Utvestibulumnunc sem. Doneccommodolibero in eratcongueutviverrapurusmollis. Sedconvallisplaceratlorem, et tinciduntarcurutrum sed. Sedarcuarcu, aliquam sit ametconvallis vitae, ultricesquisorci. Pellentesquepurus lacus, feugiat a semper et, rhoncus vitae enim. Proin sit ametipsumeros. In pretiumodio vitae turpisplacerat sit ametsodales magna elementum. Nullaminterdumultriciesrutrum. Cras a massaegeterosvariuseuismodeget sit amet ligula. Duis et massamassa, fringillavolutpat mi.
    • 6. Readable
      What would you rather read?
      Loremipsum dolor sit amet
      Consecteturadipiscingelit. Fusce et dignissimipsum. Integer imperdietpellentesquejusto, ac sodaleseratadipiscing sit amet. Ut ac elitrisus. Morbiiaculisvehiculatellus non porta.
      Nullafacilisi. Nunc et lacus laoreetloremmollisvenenatiseudignissimnibh. Morbipretium, urna in interdumgravida, purus lacus malesuada ante, euvariusorci nisi vitae lorem:
      • Maecenas egetvolutpatneque.
      • 7. Pellentesqueodionibh, vehiculasedlaoreet ac, ultricesvelipsum.
      • 8. Donecet lectus nisi, id aliquampurus.
      • 9. Nullasollicitudinvelitutjustofacilisiseueuismodnunc semper.
      Vivamusegettortorlibero
      Sedvolutpatleo. Sedporttitorconvallisest, euporttitorlectusmattis vel. Nam sit ametinterdumurna. Mauris et sem sit ametmetuseuismodportaquis a justo.
      Nullamcondimentumblandit quam non fringilla. Sedsedodio vitae ante placeratvestibulumvel vitae libero. Nam at justoelit, in posuere dolor. Utgravidaultriciesnequequissuscipit.
    • 10. Readable
      My rules
      Use short words…
      in short sentences…
      in short paragraphs…
      with lots of white space…
      using headings and bullets.
      http://en.wikipedia.org/wiki/Flesch-Kincaid_readability_test
    • 11. Shareable
      Make it easy!
    • 12. Accessible
      Give me options!