Fundraising and Financial SustainabilityKerry McDonald and John Feaver
THE FUNDING LANDSCAPE• Specialist, very competitive• Large grants very difficult to secure• Commissioning and contracting is out there• Difference between a grant, a commission, and a commercial contract• Lots of small grants or one big large grant? 2
WHO DOES WHAT?• Last bid you wrote or were involved in?• - Funder• - What for• - How much• - Successful/rejected• How many bids a year do you write or contribute significantly to? 3
VARIOUS INCOME STREAMS• Participants• Grants (small and large)• Charitable Trusts (grants for charities)• Sponsorship (commercial)• Corporate Social Responsibility (CSR)• Philanthropy• Internet generated giving• Fundraising events• Wills and legacies 4
Differences between a Grant, Commission &Commercial Contracts?• Grant – result of successful application with conditions• Commission – requested or qualified to apply – often in health sector• Commercial – legal contract with clear penalties – often in employment sector 5
Small grants• STANDARD REQUIRMENTS• Constitution (a good one!)• Set of accounts (or income/expenditure forecast)• Copy of recent bank statement• Independent referee
Small grants cont.TIPS AND TACTICS1) Prove it – any sort of proof that there is a need forthe new activity is better than just your word. Evidenceof a public meeting, a survey, waiting lists are all simplebut effective.2) Don’t write it alone – even if you think you are JKRowling, your application will be much, much better if atleast three other people read it and comment on it. Ithas to be clearly understood by everyone who mightread it.
Small grants cont.TIPS AND TACTICS cont.3) Always CLEAR and CONCISE – waffle is a disaster.You have less than one minute to impress the officer orPanel member reading your application.•Give your project a clear and descriptive title. Forexample, don’t call it a ‘Youth Project’, call it a ‘YouthMentoring Project’.•Check to make sure you have told them clearly whoyou are, what you do, what your project is, how much itwill cost, and why they should give you a grant.
Small grants cont.TIPS AND TACTICS cont.4) Show CREDIBILITY. Prove that your organisation is well run • Have you got any quality assurance awards (eg PQASSO)? • Have you received grants before? Who from? When? • Do people who run your organisation have impressive qualifications (eg Solicitor, Accountant, • Justice of Peace)?5) Use BULLET POINTS – they are not classic Englishgrammar, but they are very effective at giving a clear,concise, and professional message.
Small grants cont.TIPS AND TACTICS cont.8) Always mention SUSTAINABILITY. They want to feel their money will have a lasting impact. Two good points to bring up is that their grant will secure 1) new partnerships (makes you stronger for the future), and 2) new training, especially volunteers (you are stronger because your people are more competent).
Small grants cont.TIPS AND TACTICS cont.Write in their language!! Question 5 – Awards for all- What activities will take placeif you receive a grant?ANSWER A - Buy footballs, bibs, cones. Hire a pitch. Go on theMan Utd tour. Do some cricket.ANSWER B•Attract 20 girls aged 11 to 15 for a new weekly football session•Qualify 5 new Level 1 football coaches and 3 new Level 1 cricketcoaches, mainly from existing parents•Qualify 20 young people as young sports leaders•Organise Kwik cricket festival to attract new participants aged 8 to12•Provide information on youth lifestyle issues in partnership withyouth service
Small grants cont.WHAT THEY WON’T FUND• Current running costs• Activity for an individual (or a family)• Religious activities• Political activities• Profit making activities (profits given to directors ormanagement committee members)• Statutory activities• Money for further distribution (broker)• Endowments• Loans• 2nd hand vehicles
Small grants cont.• MAIN SOURCES OF SMALL GRANTS• StreetGames sources of grants for doorstep sport >>