Equality In Doorstep Sport Clubs StreetGames National Conference Warwick University 11th April 2013 Shaheen Bi – Insight and Projects Manager Sporting Equals
Sporting EqualsThe objective of Sporting EqualsRaise awareness and understanding of theneeds of black and minority ethnic (BME)communities within the sport and health sector(in order to);Change attitudes and increase participation insport and physical activity be it to play for fun,compete, volunteer, or gain employment.
Sporting Equals• Set up in 1998 - Independent Charity status in 2006• Overall aim to get more BME people involved in sport and physical activity Participation Volunteering Employment
New Era…– Sport England and Physical Activity Strategies– Economic climate– Olympic Games and legacy– Doorstep Sport Clubs ( a great opportunity)
Equality? Know Your Patch! Identify who is not participating and why Will enable evidence based judgement as to what needs to be done
Barriers and Negative Impact Activity stereotyping affects disabled people, men and women, BME groups, lesbian, gay and bisexual people, certain age groups and disadvantaged groups Sport and physical activity should not limit individuals from certain groups into specific stereotypical activities Positive images of diversity can challenge these stereotypes Coaches and teachers have a strong role in ensuring that these stereotypes are not promoted or adhered to Lack of cultural awareness (e.g. faith groups)
Solutions to Barriers Discriminatory practice – policies/rules in place to prevent this and tackle it robustly if it occurs Childcare – provision on site, planning activity Carers – be accommodating, accompany free of charge Inclusive vs. exclusive – e.g. women only, disabled provision can be valid and necessary Consult when planning activity
CONSUMER INSIGHTRYAN Personal Circumstances 67% of BME groups live in most deprived local authorities. Evidence suggests people like Ryan are more likely to be unemployed, live below the poverty line and have inhibited access to general service which will impact on their quality of life and attitudes towards sport.ADEEL Whilst sports providers may have been engaging individuals like Adeel through existing programmes like Kickz for a number of years, cultural expectations (specifically family demands) with regards to education, religion, wider family responsibilities and work commitments are viewed as the priority.
Successful Interventions– Trust with the provider and its staff established and a group feel safe that their needs (cultural & religious) are understood and respected– Take place in local facilities that are appropriate, familiar, easy to access and affordable– Developed and delivered through existing BME community groups
Successful Interventions ctd…– Those that offer single sex sessions and make clear in the service information how the environment and delivery will take into account religious and cultural needs– Those where transport is made available– Those where BME individuals are represented on the staff of the facility– Interventions that involved BME communities in the assessment of the needs and delivery of the intervention
SCENARIOA club in existence for over eighty years within a community, hassubstantially changed over the last twenty years.The club is seeing a substantial reduction in the number ofparticipants and volunteers and many of the traditional membershave moved away from the immediate community.Many of the juniors within the club are from BME communities.Although parents/guardians come to watch, they appear to bereluctant to come into the club house and engage with currentmembers.Discuss the issues presented here and how you can increasethe number of BME volunteers ?