Engaging women and girls in sport - What a Doorstep Sport Club needs to know
Engaging women and girls in sport- what Doorstep Sport Clubs need to know
Who we are• Us Girls is the ground-breaking initiative to get 30,000 young women from disadvantaged areas in England more active• Us Girls is the public face of the Active Women Consortium (64 organisations), which is funded by Sport England and delivered by StreetGames• StreetGames is the award-winning sports charity that brings sport to the doorstep of young people in disadvantaged communities across the UK• Us Girls works with young women aged between 16 and 25 in 60 areas of high deprivation in England• The programme began in April 2011.
What we have learnt - 12 monthsSources of Insight•Quarterly project m&e reports c. 50 projects•Brunel University - project manager research /participant views•Diva Creative - research 16-19 year old collegestudents - attitudes and engagement in sport•Doorstep Sport Advisers – thematic pieces of work•Case studies.
Top Ten characteristics of a good programme1. Partnerships2. Flexibility in delivery3. Willingness to change when not working4. Effective coaches and leadership5. Participant led-matching need6. Families and friendship groups7. Convenience of sessions8. Regularity of sessions9. Importance of value based pricing plans10. Incentives work.
Multi-sport sessions “If they go straight into a sports“Sometimes session, it will putyou don’t know them off”what you like”. “We try to give young women an experience of different sports that they might not have played before or for a long time” “Multi sport is absolutely right with our target group, perfect for reluctant young women without a sporting background”.
Multi-sport approaches• Multisport session – one sport after the other• Multisport session – choice of sports at any one time• Multisport courses with one sport for a block of 4/6 weeks• Multisport taster courses with a different set sport each week• One off multisport events/tasters.
Style of session PAY & FUN PLAY INFORMAL NON FEMALE -COMMITAL SOCIAL ONLYCASUAL FLEXIBLE HIDDEN COACHING FRIENDLY MUSIC ACCESSIBLE CONVENIENTAFFORDABLE NON- PRESSURED
Other things to think about….. ConsiderationsDoorstep sport basics Right time, right place, right price, right styleProgramme of activities • Programme must reflect demand • Consider a wider range of activities - new partners, additional training, demos/tasters, multi-sport • Activities with a ‘twist’Encourage & develop a This may involve:sense of independence •Simply showing participants where to go / how to find info •Visits to sports venues to teach women how to use them •Liaising with leisure centre staff to ensure a welcoming environment •Discuss with centre staff the most appropriate communication channels & messagesFoster links with NGBs Be aware of ‘informal sport’ offersIdentify and support peer • Women are influenced by other womenchampions • Importance of friendship groups a peer champion.
Other things to think about….. ConsiderationsCommunication - Using • Posters and leaflets isn’t enoughthe ‘right’ tools & • Messages - fun, short and to the point, vibrantmessages • Emphasis - losing weight, looking good, relaxing, de-stressing, socialising • Images – real people who are having fun • Channels – WOM, Facebook, tasters/ demos, sms • Loyalty cards, discounts, incentivesProvide opportunities to Coaching, volunteering and decision makingdevelop leadership opportunitiesskillsSupport young people • Clubs & events – helping to identify where theseto look for opportunities are and how to join themto join sports clubs • Highlight appropriate player pathways/exit routes • Creation of new informal groupsIncrease motivation • Health and lifestyle – drip feed • Explain the value of lifelong activity • Use of music!Develop sports specific This may require the provision of:skills •Structured coaching opportunities; learn basic skills, build confidence, put skills into practice •Setting participants skills or tricks to practice between sessions •Recognition, rewards and incentives •Access to competitive opportunities
Activity 1• Think about who you want to work with in the future or who you want to work with more• Give that person a ‘name’• Provide a quote from that person – what they currently think about sport• What are the motivations for this person to do sport or to do more sport• What are the barriers that stop this person participating.
Activity 2• Your commitment to working with women and girls in the next 3 months….
Us Girls - Plans for the future• A series of practical ‘How to’ guides• Interactive (& fun!) 3hr workshop - ‘Breaking the myth of Leanne – engaging women & girls in sport & physical activity’ • Identifying participants and their needs • Recruiting & engaging young women – how to reach them • Consideration of different settings • Style of delivery.
For more info or to join the Us Girls network visit: www.usgirls.org.uk Or contact: email@example.com firstname.lastname@example.org (for London projects)