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Doorstep Sport Clubs - What they are and how they work for us | StreetGames National Conference 2013
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Doorstep Sport Clubs - What they are and how they work for us | StreetGames National Conference 2013

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Presentation by StreetGames' Kerry McDonald and Ceris Anderson

Presentation by StreetGames' Kerry McDonald and Ceris Anderson

Published in: Sports, Travel

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  • 1. Doorstep Sport ClubsWhat they are and how they work for us
  • 2. What are they? Fun, exciting and vibrant place for young people to play sport –aged over 13yrs Clubs will offer a menu of different sports and different ways to play those sports Clubs will attract new participants- on average 50 per year and 20 in subsequent years (plus a drop off rate of approx. 30%) = 118 in total per club. But we expect that there will be variations, some will be bigger some much smaller The club will aim to attract 20-30% of the young people as regular attendees (once a week) Clubs will be a destination in their own right but will also encourage participants to go to other points of play- helping to establish a sporting habit for life
  • 3. 10 Doorstep Sport Operating Principles
  • 4. DSC Pilot Testing What did we do?What have we learnt so far?
  • 5. 8 Testing Areas Newcastle-upon-Tyne Wigan HullBirmingham Derby/Derbyshire Herts Bristol East London
  • 6. DSC TestingTesting Period:• July 2012 – March 2013• Definitely a challenge…….• But one worth doing………… lots of good practice and learning
  • 7. 8 Testing Areas Aiming to set up 45 Pilot DSCs 16 different lead organisations: – Local Authorities (4), Third Sector (8), Leisure Trusts (2), Local Sports Club (1), Rugby League Foundation (1) Using a variety of venues: – Leisure Centres, Community/youth centres, MUGAs, ATPs, Parks, Schools, a Prison and a Fire Station Providing a diverse range of sports: – Football, cricket, rugby league, trampolining, dance, badminton, basketball, fitness, handball, net ball, boxing, angling, athletics, swimming, judo, volleyball, table tennis, tennis, golf, cheerleading, cycling/BMX………and more
  • 8. Headline Data 40 out of the 45 DSCs originally planned are up and running The Pilot DSCs have: – Delivered 1,063 sports sessions – Generated 11,573 attendances – Attracted 2,067 participants  24% females  37% BME  3% disabled 76% are aged 14-25 years Participant postcode mapping shows majority live in areas of high deprivation
  • 9. The DSCs Definitely not ‘one-size fits all’ Many different approaches and solutions Varied approaches to Multi-sport
  • 10. The DSCs – Multi-Sport Offer ExamplesNo. Multi-Sport Offer DSCs1 A single sport session that introduces new sports at the end of this session. 11 Leading into a multisport offer of single sport sessions2 A number of sports already offered as separate clubs/sessions brought together 1 to form a multi-sport offer – using outreach programme to gain new participants, aimed at one identity – the activities can be at different venues but all sports opportunities promoted as one club package3 New multi-sports activity – mixture of sports in one session 234 Same venue, same time each week but different sports happen at each session 2 (or blocks of sessions)5 Different sports offered in the same venue, but happening on different nights 8
  • 11. Learning from the Trailblazers
  • 12. Participant Feedback
  • 13. Participant Feedback 97% said their club is good/very good 80% said they have been taking part in sport more regularly Majority getting ‘a lot’ out of their sessions – 66% learnt new skills ‘a lot’ and 31% ‘a little’ – 66% had got better/improved skills ‘a lot’ and 29% ‘a little’ – 80% had enjoyed being active ‘a lot’ and 18% ‘a little’ Doorstep Sport approach is critical - like best: – 78% it’s cheap – 74% It’s fun – 72% The coaches – 70% Easy to access
  • 14. This club is brilliant, we don’t have anything to do usually thatI really enjoy coming. I our parents will allow us to go tolike being part of ateam and joining in withothers my own age The reason I come here is because a lot of my friends come here We all live close and we all get to play badminton together It’s fun and I learn things each time I come Friendly like home It has made me healthier and I love seeing friends each weekIt helps me de-stress I love coming to this club and the fact that it is girls only, it has made me think that I would like to try other things tooIt’s fun and I’ve learnt a lot
  • 15. Key Success Factors Committed Project Co-ordinator Easily accessible and familiar venue The ‘right coach’ to create a fun, friendly atmosphere Word of mouth, taster sessions, links, partnerships, import ance of friendship groups Volunteer involvement Variety of offer Competition/events Female only opportunities Retention incentives
  • 16. StreetGames Support One-to-one support viewed positively Specialist DSA support helpful Training workshops valued Activator courses and Doorstep Sport Level 2 qualification - particularly valuable Financial and monitoring systems – deemed user friendly Demand for additional training and the sharing of information and good practice
  • 17. Challenges/Issues Project Co-ordinator input ‘in kind’ Some DSCs struggled to shape their offer and attract a core of members Some DSCs impacted via delays in waiting for equipment or partners Some DSCs impacted by facility management apathy Introduction of charges Gender Age profile
  • 18. Challenges/Issues Challenging timescales of the Pilot - not always being clear on what is needed, when….. Challenges of being involved in a pilot, things changed…. Lack of major launch or branding Need for clear communication
  • 19. 10 Principles Useful framework……BUT During early testing efforts mainly focused on setting up the ‘right’ sessions and providing the ‘right’ offer Very few gave thought to sustainability elements during this early testing period. Some of the Principles can be developed simultaneously, others act in sequence
  • 20. Summary - Key Findings DSCs are attracting the intended target group Feedback from participants is overwhelmingly positive Participant numbers and attendances demonstrate that DSCs can be an effective means of engaging young people in disadvantaged areas in sport Some really great examples of doorstep sport in action High number of EOIs (230+) to run DSCs shows that there is high demand to run these clubs from both local and national organisations.
  • 21. Questions

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