Your SlideShare is downloading. ×
Doorstep Sport Clubs - What they are and how they work for us | StreetGames National Conference 2013
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Doorstep Sport Clubs - What they are and how they work for us | StreetGames National Conference 2013


Published on

Presentation by StreetGames' Kerry McDonald and Ceris Anderson

Presentation by StreetGames' Kerry McDonald and Ceris Anderson

Published in: Sports, Travel

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Doorstep Sport ClubsWhat they are and how they work for us
  • 2. What are they? Fun, exciting and vibrant place for young people to play sport –aged over 13yrs Clubs will offer a menu of different sports and different ways to play those sports Clubs will attract new participants- on average 50 per year and 20 in subsequent years (plus a drop off rate of approx. 30%) = 118 in total per club. But we expect that there will be variations, some will be bigger some much smaller The club will aim to attract 20-30% of the young people as regular attendees (once a week) Clubs will be a destination in their own right but will also encourage participants to go to other points of play- helping to establish a sporting habit for life
  • 3. 10 Doorstep Sport Operating Principles
  • 4. DSC Pilot Testing What did we do?What have we learnt so far?
  • 5. 8 Testing Areas Newcastle-upon-Tyne Wigan HullBirmingham Derby/Derbyshire Herts Bristol East London
  • 6. DSC TestingTesting Period:• July 2012 – March 2013• Definitely a challenge…….• But one worth doing………… lots of good practice and learning
  • 7. 8 Testing Areas Aiming to set up 45 Pilot DSCs 16 different lead organisations: – Local Authorities (4), Third Sector (8), Leisure Trusts (2), Local Sports Club (1), Rugby League Foundation (1) Using a variety of venues: – Leisure Centres, Community/youth centres, MUGAs, ATPs, Parks, Schools, a Prison and a Fire Station Providing a diverse range of sports: – Football, cricket, rugby league, trampolining, dance, badminton, basketball, fitness, handball, net ball, boxing, angling, athletics, swimming, judo, volleyball, table tennis, tennis, golf, cheerleading, cycling/BMX………and more
  • 8. Headline Data 40 out of the 45 DSCs originally planned are up and running The Pilot DSCs have: – Delivered 1,063 sports sessions – Generated 11,573 attendances – Attracted 2,067 participants  24% females  37% BME  3% disabled 76% are aged 14-25 years Participant postcode mapping shows majority live in areas of high deprivation
  • 9. The DSCs Definitely not ‘one-size fits all’ Many different approaches and solutions Varied approaches to Multi-sport
  • 10. The DSCs – Multi-Sport Offer ExamplesNo. Multi-Sport Offer DSCs1 A single sport session that introduces new sports at the end of this session. 11 Leading into a multisport offer of single sport sessions2 A number of sports already offered as separate clubs/sessions brought together 1 to form a multi-sport offer – using outreach programme to gain new participants, aimed at one identity – the activities can be at different venues but all sports opportunities promoted as one club package3 New multi-sports activity – mixture of sports in one session 234 Same venue, same time each week but different sports happen at each session 2 (or blocks of sessions)5 Different sports offered in the same venue, but happening on different nights 8
  • 11. Learning from the Trailblazers
  • 12. Participant Feedback
  • 13. Participant Feedback 97% said their club is good/very good 80% said they have been taking part in sport more regularly Majority getting ‘a lot’ out of their sessions – 66% learnt new skills ‘a lot’ and 31% ‘a little’ – 66% had got better/improved skills ‘a lot’ and 29% ‘a little’ – 80% had enjoyed being active ‘a lot’ and 18% ‘a little’ Doorstep Sport approach is critical - like best: – 78% it’s cheap – 74% It’s fun – 72% The coaches – 70% Easy to access
  • 14. This club is brilliant, we don’t have anything to do usually thatI really enjoy coming. I our parents will allow us to go tolike being part of ateam and joining in withothers my own age The reason I come here is because a lot of my friends come here We all live close and we all get to play badminton together It’s fun and I learn things each time I come Friendly like home It has made me healthier and I love seeing friends each weekIt helps me de-stress I love coming to this club and the fact that it is girls only, it has made me think that I would like to try other things tooIt’s fun and I’ve learnt a lot
  • 15. Key Success Factors Committed Project Co-ordinator Easily accessible and familiar venue The ‘right coach’ to create a fun, friendly atmosphere Word of mouth, taster sessions, links, partnerships, import ance of friendship groups Volunteer involvement Variety of offer Competition/events Female only opportunities Retention incentives
  • 16. StreetGames Support One-to-one support viewed positively Specialist DSA support helpful Training workshops valued Activator courses and Doorstep Sport Level 2 qualification - particularly valuable Financial and monitoring systems – deemed user friendly Demand for additional training and the sharing of information and good practice
  • 17. Challenges/Issues Project Co-ordinator input ‘in kind’ Some DSCs struggled to shape their offer and attract a core of members Some DSCs impacted via delays in waiting for equipment or partners Some DSCs impacted by facility management apathy Introduction of charges Gender Age profile
  • 18. Challenges/Issues Challenging timescales of the Pilot - not always being clear on what is needed, when….. Challenges of being involved in a pilot, things changed…. Lack of major launch or branding Need for clear communication
  • 19. 10 Principles Useful framework……BUT During early testing efforts mainly focused on setting up the ‘right’ sessions and providing the ‘right’ offer Very few gave thought to sustainability elements during this early testing period. Some of the Principles can be developed simultaneously, others act in sequence
  • 20. Summary - Key Findings DSCs are attracting the intended target group Feedback from participants is overwhelmingly positive Participant numbers and attendances demonstrate that DSCs can be an effective means of engaging young people in disadvantaged areas in sport Some really great examples of doorstep sport in action High number of EOIs (230+) to run DSCs shows that there is high demand to run these clubs from both local and national organisations.
  • 21. Questions