Social Marketing - 5 Characters Types

by Dominique Hind on Sep 01, 2008

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Presentation detailing the 5 types of clients (characters) who get involved with social marketing: Confused, Hopefuls, Experimenters, Participant and Insightfuls. ...

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Presentation detailing the 5 types of clients (characters) who get involved with social marketing: Confused, Hopefuls, Experimenters, Participant and Insightfuls.

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Social Marketing - 5 Characters Types — Presentation Transcript

Five characters of Social Marketing Tuesday, 2 September 2008 Dominique Hind Mark (M&C Saatchi)

Social Marketing Definition It is a platform for connection between like minded people or those that have a personal connection. Communities or groups are initially formed on physical connections & social networks radiate outwards based on common interests between people (MGM). Social networking provides the platform for people to engage & find other like minded individuals.

Social Marketing A question Where does social marketing fit in a marketing context? Consumers expect to see commercial messaging on portals & sites. BUT on social network sites, without relevance & context, it has the ability to possibly devalue & detract from a brands relevance, stature & esteem.

pkbalyan hi,

Nice but too simplistic !!

pkbalyan 3 years ago

Are you sure you want to Yes No

Long Nguyen Thanh , Social Media Digger at ePi Tech Inc. It's a great Presentation.

Can you send me a copy : susumomo@gmail.com

Tks, 3 years ago

VULAITUNG Dear Sir or madam,

It's great, and very interesting. Could you kindly send this file to me via email: vulaitung@gmail.com.

I am look forward to receiving your email with aforementioned attached file soon.

Thanks and wishing you all the best,

With best regards,
Tung 3 years ago

Social Marketing - 5 Characters Types

by Dominique Hind on Sep 01, 2008

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Social Marketing - 5 Characters Types — Presentation Transcript