Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Future of Digital Engagement

  • 8,737 views
Uploaded on

Presentation given to 7-Eleven on 18th November around the Future of Digital Engagement. Presented in conjunction with Leo Burnett Melbourne. ...

Presentation given to 7-Eleven on 18th November around the Future of Digital Engagement. Presented in conjunction with Leo Burnett Melbourne.

Covers four key areas:
1. History of the Internet (timeline)
2. Australian online behaviour
3. 3 Game changers (Google, Apple and Social Networks)
4. Key take outs (summary)

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • 很好,很强大!
    Are you sure you want to
    Your message goes here
  • Digital place-based media has been growing
    and maturing during the economy of this
    decade that started with downturn, included
    the uncertainties of post 9/11, recession, business
    uncertainties and a cautious investment climate.
    casino en ligne
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
8,737
On Slideshare
5,261
From Embeds
3,476
Number of Embeds
35

Actions

Shares
Downloads
534
Comments
2
Likes
26

Embeds 3,476

http://www.dreamgrow.com 2,229
http://dominiquehind.wordpress.com 871
http://debbiewhitehead.coonarahouse.org.au 148
http://eduardoarea.blogspot.com 79
http://withcollective.wordpress.com 34
url_unknown 14
http://www.olafmolenaar.com 13
http://socialmedianederland.com 12
http://www.marketinginnovatie.org 12
http://eduardoarea.blogspot.mx 11
http://eduardoarea.blogspot.com.es 9
http://translate.googleusercontent.com 7
http://www.appleap.com 6
https://dominiquehind.wordpress.com 4
http://www.eduardoarea.blogspot.com 4
http://www.dreamgrow-ee.sn20.zone.eu 2
http://www.backlinks.es 2
http://olafmolenaar.posterous.com 2
http://www.socialmedianederland.info 1
http://www.linkedin.com 1
http://www.eduardoarea.blogspot.com.es 1
http://eduardoarea.blogspot.ca 1
http://eduardoarea.blogspot.com.tr 1
http://eduardoarea.blogspot.com.ar 1
http://peri-marketing.blogspot.com 1
http://www.proefcollege.com 1
http://mikebridges88.wordpress.com 1
http://posterous.com 1
https://blackboard.stu.edu 1
http://www.google.com 1
http://webcache.googleusercontent.com 1
http://appleap.com 1
http://www.workshopsocialmedia.net 1
http://www.blogger.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Future of Digital EngagementFriday, 19 November 2010
  • 2. Before we start....Friday, 19 November 2010
  • 3. Digital QuizFriday, 19 November 2010
  • 4. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month?Friday, 19 November 2010
  • 5. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day)Friday, 19 November 2010
  • 6. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day)Friday, 19 November 2010
  • 7. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day) 2. What was the most popular search term in 2009?Friday, 19 November 2010
  • 8. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day) 2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)Friday, 19 November 2010
  • 9. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day) 2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter)Friday, 19 November 2010
  • 10. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day) 2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter) 3. How many searches do consumers do before buying insurance?Friday, 19 November 2010
  • 11. Digital Quiz 1. How many Australian’s access Facebook from their mobile last month? 3,800,000 (9,800,000 from the web, 25mins a day) 2. What was the most popular search term in 2009? Michael Jackson (followed by Twitter) 3. How many searches do consumers do before buying insurance? 6.5 searchesFriday, 19 November 2010
  • 12. What this session is about? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online Habits 5 mins 20 mins 35 mins 5 minsFriday, 19 November 2010
  • 13. What this session is about? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online Habits 5 mins 20 mins 35 mins 5 mins s ues tion Q med , w elco out ough o have thr als bu t we time at s ome end theFriday, 19 November 2010
  • 14. 1. What is the Internet? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 15. 1. What is the Internet? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 16. Look backwards to Look forwardFriday, 19 November 2010
  • 17. Quick history of the Internet “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 18. Quick history of the Internet 1969 1971 1983 1989 1990 1990 Internet First First WWW DSL Internet was Born eMail Mobile Born Born on Phone 1993 China’s 1994/95 1994 1997/98 1998 Golden Yahoo! First 1995 CD’s Napster Shield Banner eBay Sold Sold “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 19. Quick history of the Internet “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 20. Quick history of the Internet 2000 2000 2000 1998 2001 2001 Google File .Com Google iTunes iPod Ads Sharing Bubble 2003 2003 2004 2004 2005 MySpace Skype UTMS Facebook Murdoch High buys Speed MySpace Mobile $580M Web “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 21. Quick history of the Internet “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 22. Quick history of the Internet 2006 2006 2006 2005 2006 2007 Google Online YouTube YouTube Tweeting Google buys Travel Opens up Books YouTube 2007 2008 iPhone & 1/8 2010 Married 2009 iTouch Couples Dell Sells met $6M via online in Twitter USA “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 23. Quick history of the Internet 2006 2006 2006 2005 2006 2007 Google Online YouTube YouTube Tweeting Google buys Travel Opens up Books YouTube et is In tern ly ons tant nge - c cha erg oing nt to 2008 und mporta it! t’s i 2007 i p of 2010 on to iPhone & 1/8 iTouch Married 2009 stay Couples Dell Sells met $6M via online in Twitter USA “Oh My God What Happened and What Should I Do?- Innovative ThunderFriday, 19 November 2010
  • 24. 2. What are Australian’s doing online? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 25. 2. What are Australian’s doing online? 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 26. Australian’s online in 2009 & 2010 Of Australian Spent online every 84% Of Australians are online 98% internet users 17.6 week, by the average have home broadband hrs Australian internet user Have used a Of video uploaded to 36% mobile to access 96% Have made a purchase online 20 YouTube every the internet Nielsen Online Internet and Technology Report 2009-10 hrs minute 11Friday, 19 November 2010
  • 27. !"#$%&(%")!%"$&(*!&+$%,(-(.+$%,(/010(Friday, 19 November 2010
  • 28. Australian’s eCommerce spend Source: eMarketer Australian Online Report, April 2010 & Nielsen Internet Technology Report, 2009 – 2010 (April 2010)Friday, 19 November 2010
  • 29. Australian’s eCommerce spend Australian’s eCommerce spend in 2009 $18.5 billion Source: eMarketer Australian Online Report, April 2010 & Nielsen Internet Technology Report, 2009 – 2010 (April 2010)Friday, 19 November 2010
  • 30. What are females doing online?Friday, 19 November 2010
  • 31. What are females doing online? 1/3 check facebook before bathroom Longer tail terms Staying in touch with family & friends 25mins on facebook a day More specific & more queries Enquiring about products Convert from trusted brand termsFriday, 19 November 2010
  • 32. What are females doing online? 1/3 check facebook before bathroom Longer tail terms Staying in touch with family & friends 25mins on facebook a day More specific & more queries Enquiring about products Convert from trusted brand terms Digital advocacy & trusting opinionsFriday, 19 November 2010
  • 33. What are males doing online?Friday, 19 November 2010
  • 34. What are males doing online? Streaming videos & Generic terms Sport is key early in the week & downtime activity Fewer searchers on weekends Land at review sitesFriday, 19 November 2010
  • 35. What are males doing online? Streaming videos & Generic terms Sport is key early in the week & downtime activity Fewer searchers on weekends Land at review sites Influenced, but make their own decisionFriday, 19 November 2010
  • 36. What’s happening by age group?Friday, 19 November 2010
  • 37. What’s happening by age group?16yrs 50yrs+ DOWNTIME FUNCTIONAL Social networking Travel Instant Messenger Government Downloading Paying bills 98% 98% 99% COMMUNICATION CHANNELS 97% 89% 90% 91% 83% 62% 81% 74% 52% 76% 51% 43% 61% 49% 24%Friday, 19 November 2010
  • 38. What’s happening by age group?16yrs 50yrs+ es & ting ll ag get DOWNTIME FUNCTIONAL Social networking A Travel Instant Messenger are re Government Downloading ders & mo gen ore Paying bills m able g fort tin m co98% nica 98% u 99% mm line. COMMUNICATION CHANNELS co 89% n 97% o 90% 91% 83% 62% 81% 74% 52% 76% 51% 43% 61% 49% 24%Friday, 19 November 2010
  • 39. Digital channels continue to grow 1970 Newspapers Broadcast TV Magazines Broadcast Radio Eight TrackFriday, 19 November 2010
  • 40. Digital channels continue to grow 1970 1990 2010 Newspapers Newspapers Newspapers Podcasts Broadcast TV Broadcast TV Magazines Download Movies Magazines Magazines Broadcast TV PC Video Games Broadcast Radio Broadcast Radio Cable TV Blogs Eight Track Cassette Tapes Radio Online Video Walkman CD Player Mobile Video VCR Personal Computer MMORP Games Cable TV Satellite Television Instant Messaging Personal Computer Internet Tivo Console Video Games DVD Players Slingbox PC Video Games Satellite Radio iPod MP3 Players Mobile Internet SMS Console Video Games Email Mobile Games Mobile Phone Social NetworksFriday, 19 November 2010
  • 41. Digital channels continue to grow 1970 1990 2010 Newspapers Newspapers Newspapers Podcasts Broadcast TV Broadcast TV Magazines Download Movies Magazines Magazines Broadcast TV PC Video Games Broadcast Radio Broadcast Radio Cable TV Blogs Eight Track Cassette Tapes Radio Online Video Walkman CD Player Mobile Video VCR Personal Computer MMORP Games Cable TV Satellite Television Instant Messaging Personal Computer Internet Tivo Console Video Games DVD Players Slingbox PC Video Games Satellite Radio iPod MP3 Players Mobile Internet SMS Console Video Games Email Mobile Games Mobile Phone Social NetworksFriday, 19 November 2010
  • 42. Digital channels continue to grow 1970 1990 2010 Newspapers Newspapers Newspapers Podcasts Broadcast TV Broadcast TV Magazines Download Movies Magazines Magazines Broadcast TV PC Video Games Broadcast Radio Broadcast Radio Cable TV Blogs Eight Track Cassette Tapes Radio Online Video Walkman M ore me CD Player Mobile Video VCR els , sa Personal Computer MMORP Games ch Cable TVann eting ark ts Satellite Television Instant Messaging m Personal Computer ge Internet Tivo bud Console Video Games DVD Players Slingbox PC Video Games Satellite Radio iPod MP3 Players Mobile Internet SMS Console Video Games Email Mobile Games Mobile Phone Social NetworksFriday, 19 November 2010
  • 43. Newspapers decreasing, Digital increasingFriday, 19 November 2010
  • 44. Multi-tasking is becoming the norm • 74% of Australian Internet users say that for at least half the amount of time they are online at home, they also have the television on. Source: ninemsn Media Usage Study 2009Friday, 19 November 2010
  • 45. Multi-tasking is becoming the norm • 74% of Australian Internet users say that for at least half the amount of time they are online at home, they also have the television on. r e mbe e rem C p eopl a TV 2% of RL on to aU i ven r e dr L ple a to AT f peo , due 6 7% o arch ess) se & Pr (TV Source: ninemsn Media Usage Study 2009Friday, 19 November 2010
  • 46. GIO: encouraging search on TVCFriday, 19 November 2010
  • 47. GIO: encouraging search on TVC r eady arch G IO al ng ‘se i p orat TVC & i ncor ’ into box ess ads prFriday, 19 November 2010
  • 48. Consumers are using search for dealsFriday, 19 November 2010
  • 49. Consumers are using search for dealsFriday, 19 November 2010
  • 50. Search results display contentFriday, 19 November 2010
  • 51. Search results display contentFriday, 19 November 2010
  • 52. What are we are doing on our mobile? Source: Nielsen Internet Technology Report, 2009 – 2010 (April 2010)Friday, 19 November 2010
  • 53. What are we are doing on our mobile? Source: Nielsen Internet Technology Report, 2009 – 2010 (April 2010)Friday, 19 November 2010
  • 54. Jargon time out Questions ThoughtsFriday, 19 November 2010
  • 55. 3. Game Changers Three game changes: Google, Apple & Social 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 56. 3. Game Changers Three game changes: Google, Apple & Social 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 57. 3 Black Swans in the digital worldFriday, 19 November 2010
  • 58. 3 Black Swans in the digital worldFriday, 19 November 2010
  • 59. 1. GOOGLE DOMINATIONFriday, 19 November 2010
  • 60. Google domination • Started in 2000 in a garage in Palo Alto CA • Mission to organise / classify the world’s informationFriday, 19 November 2010
  • 61. Google domination • Started accepting advertising in 2002 • Used Yahoo!’s ad technology to monetize users • Single minded focus = consumer & user experience • 2009 Revenue of circa $27 billion • 2009 Net Income of circa $8 billion • In 8yrs = world’s largest media companyFriday, 19 November 2010
  • 62. Google domination • In AU Google’s Search Revenue > $1billion • 20% growth year-on-year • Australia has highest market-share globally • Dominated by Financial Services, Travel, IT&T • Most competitive vertical - Credit CardsFriday, 19 November 2010
  • 63. Google dominationFriday, 19 November 2010
  • 64. Google dominationFriday, 19 November 2010
  • 65. Google dominationFriday, 19 November 2010
  • 66. Google dominationFriday, 19 November 2010
  • 67. Google dominationFriday, 19 November 2010
  • 68. Google dominationFriday, 19 November 2010
  • 69. Search in AU Google Yahoo Google Yahoo Bing 9% 12% 19% 69% 91%Friday, 19 November 2010
  • 70. 2. STEVE JOBS & APPLEFriday, 19 November 2010
  • 71. Apple rebirth • Founded Apple in late 1970’s • Sent into exile 1985 • Returned in 1996 • Reinstated as CEO 1997 • 1997 forward has had an un-compromised vision to dominate the industry • Has led thinking, product, innovation ever sinceFriday, 19 November 2010
  • 72. Apple rebirth • Steve Jobs (PERSONALLY) fundamental changed human behaviour: • Computing • Entertainment - Music, Video, TV • Mobility • Communications & Advertising • Speed of Knowledge Ubiquitous computing regardless of device or locationFriday, 19 November 2010
  • 73. A rebel with a cause... “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 74. Snubbed their nose at Industry “I want to put a ding in the universe....”Friday, 19 November 2010
  • 75. Snubbed their nose at Industry “I want to put a ding in the universe....”Friday, 19 November 2010
  • 76. Reinvented the Computer “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 77. Reinvented the Computer “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 78. Inspired a Generation(al change) “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 79. Inspired a Generation(al change) “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 80. Reinvented Communication “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 81. Reinvented Communication “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 82. Created a Market Place “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 83. Created a Market Place “I want to put a ding in the universe....” “...Why join the navy if you can be a pirate?....”Friday, 19 November 2010
  • 84. RedLaser: Best price finderFriday, 19 November 2010
  • 85. RedLaser: Best price finderFriday, 19 November 2010
  • 86. RedLaser: Best price finder ges the C han ping s hop nce! xpe rie eFriday, 19 November 2010
  • 87. USAA: iPhone cheque depostFriday, 19 November 2010
  • 88. USAA: iPhone cheque depostFriday, 19 November 2010
  • 89. USAA: iPhone cheque depost ogy nol g Tech cin ad van g ban kinFriday, 19 November 2010
  • 90. SquareUp: eCommerce on the goFriday, 19 November 2010
  • 91. SquareUp: eCommerce on the goFriday, 19 November 2010
  • 92. SquareUp: eCommerce on the go the ome bec s ple iler Peo retaFriday, 19 November 2010
  • 93. CommBank: Virtual Property GuideFriday, 19 November 2010
  • 94. CommBank: Virtual Property GuideFriday, 19 November 2010
  • 95. CommBank: Virtual Property Guide vate not Pri n is atio e! in form rivat so pFriday, 19 November 2010
  • 96. INSPIRED OTHERSFriday, 19 November 2010
  • 97. Qantas: Check in on the goFriday, 19 November 2010
  • 98. Qantas: Check in on the goFriday, 19 November 2010
  • 99. Qantas: Check in on the go ase cre ce & In nien r nve me co sto cu nce exp erieFriday, 19 November 2010
  • 100. SOCIAL MEDIA IN AUSTRALIAFriday, 19 November 2010
  • 101. Social Media in Australia Games Brands Communicate Politics Social Friends Networks Media & Family Mobile Geography Music Sport Social CausesFriday, 19 November 2010
  • 102. Australian Social Media 0 7.5 15 22.5 30 21.2 Australian Population Internet Population 16.92 79.6% Social Media Population 10.386 61% nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 103. Australian Social Media • Australia’s active SM population 70% • Number 1 globally in SM time - 7:31hrs (vs 6:52 Dec ’09) • Number 1 in Facebook - 8:19 hrs (vs 3:05 Dec ’09) ins y 5 m ball 4. lo in G 1 ne o nli nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 104. Australian Social Media nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 105. Social Media & Mobile Percentage of AU Popn. - Access Social Media by Mobile Device 100% Year on Year Growth nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 106. Social Media & Mobile Percentage of AU Popn. - Access Social Media by Mobile Device 0% 7.5% 15% 22.5% 30% 2007 6% 100% Year on 2008 13% Year 2009 Growth 26% nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 107. Twitter Popn. Activity - last 12 months re % a ile 16 ob M ers Top 10 Au Site - Ever by Traffic Us Most Engaging of all Social Media Platforms for Brands nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 108. Twitter Popn. Activity - last 12 months 53% 54.75% 56.5% 58.25% 60% Followed a Brand 54% Criticised a Brand 59% Recommended a Brand re 56% % a ile 16 ob M ers Top 10 Au Site - Ever by Traffic Us Most Engaging of all Social Media Platforms for Brands nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 109. Social Media & Brands Followed a Brand via SM Published an opinion on a Brand Read an opinion about a Brand nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 110. Social Media & Brands 0% 22.5% 45% 67.5% 90% 34% 2009 45% 86% Followed a Brand via SM Published an opinion on a Brand Read an opinion about a Brand nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 111. Social Media & Brands % Brand Categories Followed in Social Media nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 112. Social Media & Brands % Brand Categories Followed in Social Media 0% 5% 10% 15% 20% Retail / Fashion 18% FMCG 14% Charities 11% Political Parties 9% Retail Banks 0.01% nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 113. Social Media = a diet stapleFriday, 19 November 2010
  • 114. Social Media = a diet stapleFriday, 19 November 2010
  • 115. Social BuyingFriday, 19 November 2010
  • 116. N o. 1 M h - ter S arc y af Se it iv rand ons t B Important Facts Ac act i In ter • Official Company sites are being increasingly shunned by consumers in favour of Social Media brand sites • Video on an official company site is an exception • 45% of consumers who viewed a video on company site bought product (vs 40% who read text only)Friday, 19 November 2010
  • 117. o. 1 M -N rS a rch afte Se ity nd Important Facts v s Acti Bra tion rac Inte • 25% of search engine results for the worlds top 20 brands are links from UGC or Social Media • 86% of AU Internet users turned to other consumer opinions about brands / products / services • 38% of AU Internet users interacted with a brand via Social Media • 34% of AU Internet users followed / joined a brand nielsen - social media report. Wave 3:2009-2010Friday, 19 November 2010
  • 118. Important Logos on your site ...Friday, 19 November 2010
  • 119. Important Logos on your site ...Friday, 19 November 2010
  • 120. 4. What are the key take outs? Summary 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 121. 4. What are the key take outs? Summary 1. What is the 2. Australian’s 3. Game Changers 4. Key Take Outs Internet? Online HabitsFriday, 19 November 2010
  • 122. What are the key take outs? 1. Digital is dominating consumers time, but not with 100% attention 2. Google is the remote control to the Internet – Content is more than just words 3. Consumers are different – Men search broad & make their own decision – Women are specific & trust the judgment of others – Younger downtime, older functional 4. Involving the consumers enhances their experience 5. Innovation can come from operational efficiencies, product or technologyFriday, 19 November 2010
  • 123. What are the key take outs? 1. Digital is dominating consumers time, but not with 100% attention 2. Google is the remote control to the Internet – Content is more than just words 3. Consumers are different – Men search broad & make their own decision – nt sta nge Women are specific & trust the judgment of others C on – Younger downtime, older functional c ha ,their experience an 4. Involving the consumers enhancesge ge hoperational efficiencies, product or c 5. Innovation can come from ch an technology &Friday, 19 November 2010
  • 124. What are the key take outs?Friday, 19 November 2010
  • 125. What are the key take outs? igi tal D ou to s y e in low r to al ou r & p y ate di th ew n le arFriday, 19 November 2010
  • 126. Jargon time out Questions ThoughtsFriday, 19 November 2010
  • 127. Thank you Want to talk more? Drop me a line: Dominique Hind http://dominiquehind.wordpress.com m: 0403 300 015Friday, 19 November 2010
  • 128. Thank you Want to talk more? Drop me a line: Dominique Hind http://dominiquehind.wordpress.com m: 0403 300 015Friday, 19 November 2010