• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Convergence culture

on

  • 2,139 views

 

Statistics

Views

Total Views
2,139
Views on SlideShare
2,136
Embed Views
3

Actions

Likes
2
Downloads
0
Comments
0

1 Embed 3

https://vle.dmu.ac.uk 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Convergence culture Convergence culture Presentation Transcript

    • Convergence Culture
      Nicky, Lucy, Sadiyah and Mehreen
    • What is Convergence Culture?
      Convergence is the combination of media and communication technologies
      ‘...where old media and new media collide...’ (Henry Jenkins, pp.259-260)
      From this we can interpret convergence culture to be a new form of media containing aspects of old and new media.
    • Examples...
      Internet
      The internet can be accessed through computers, mobiles, PDA’s, internet, gaming consoles etc.
    • Old Media / New Media?
      Old media is restricted, meaning that the audience is not able to interact with it. (eg. Books)
      However, new media allows the users to be interactive and also create their own forms (eg. Digital tv)
      Some old medias (such as radio) have become more advanced and are now forms of new media (such as internet streaming and DAB radio).
    • Henry Jenkins...
      Henry Jenkins suggests that there
      will never be one ‘ black box’ which
      control all media, and from which
      we can get all of our media from.
      He says that ‘media convergence is
      an ongoing process’
    • Technological convergence...
      Technological convergence is where old media is becoming digitalized.
      Nicholas Negroponte described this process as “atoms to bits”.
    • Economic Convergence...
      Economic convergence is where a company controls aspects of more than one media, for example tv, radio, internet and film.
      An example of this is BBC, as they create films, television series, radio, news and a website.
      This is also know as synergy.
    • Social or Organic Convergence...
      Social or organic convergence is when a user multitasks with their media. For example, a user could be listening to their iPod whilst on facebook.
    • Cultural Convergence...
      Cultural convergence is when different forms of media can be experienced on multiple platforms.
      For example, films can be viewed or downloaded using the internet, on gaming consoles, televisions and computers.
    • Global Convergence...
      Global convergence is where media contains more than one culture within it. For example, it is possible to witness more than one cultural aspect in music.
      For example, the song ‘Jai Ho’, by the Pussycat Dolls combines aspects of Hindu and English culture.
    • What Convergence Culture Means For the Future...
      Convergence culture is leading to many disagreements about social, political, legal and economical factors. This is due to producers and consumers having different goals and aims.
    • Summary...
      Convergence is the combination of media and communication technologies (eg. Internet)
      There are 5 different processes of convergence.
      -Technological
      -Economic
      -Social or Organic
      -Cultural
      -Global
      Convergence is leading to many disputes.
    • References...
      “Convergence, I diverge” (Henry Jenkins, 2001)
      Image of a blackberry - http://www.computerriver.com/tag/future-blackberry-phones-2011
      Image of an iPhone - http://www.bgr.com/2010/06/15/iphone-4-pre-orders-kick-off/
      Image of an xbox - http://www.yourconsolestore.co.uk/
      Image of an - http://dwhire.co.uk/MP3LAPTOP.aspx
      Image of Henry Jenkins - http://flowtv.org/2008/02/uncle-stevie-vs-aca-fan-what-copyblogger-can-teach-us-about-popular-scholarship/
      Image of Nicholas Negroponte - http://commons.wikimedia.org/wiki/File:Nicholas_negroponte.jpg
      Image of BBC - http://www.grumpyoldeafies.com/2008/05/bbc_vision_celebrates_100_subt.html
      Image of boy multi tasking - http://www.customercrossroads.com/customercrossroads/2007/08/the-latest-news.html
      Image of Pussycat Dolls -http://justjared.buzznet.com/2009/03/13/pussycat-dolls-jai-ho-music-video/