Op zoek naar nieuwe business value

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Op zoek naar nieuwe business value

  1. 1. Op zoek naar nieuwe Business Value<br />Business Model Canvas<br />Blue Ocean Strategy<br />Businessmodel van de 21steeeuw<br />10 mei 2011<br />
  2. 2. Business Model Canvas<br />Intern<br />gericht<br />Klant<br />gericht<br />
  3. 3. CUSTOMER SEGMENTS<br />CUSTOMER RELATIONSHIPS<br />VALUE PROPOSITIONS<br />KEY ACTIVITIES<br />KEY PARTNERS<br />Multi-sides Platforms<br />Platform<br />management<br />Consumer<br />segment 1<br />Value<br />proposition 1<br />Service<br />provisioning<br />CHANNELS<br />KEY RESOURCES<br />Platform<br />promotion<br />Consumer<br />segment 2<br />Value<br />proposition 2<br />Etc.<br />Etc.<br />The Platform<br />REVENUE STREAMS<br />COST STRUCTURE<br />Platform<br />management<br />+ development<br />Revenueflow 1<br />Possible<br />revenue flow<br />subsidy<br />Revenueflow 2<br />Etc.<br />
  4. 4. CUSTOMER SEGMENTS<br />CUSTOMER RELATIONSHIPS<br />VALUE PROPOSITIONS<br />KEY ACTIVITIES<br />KEY PARTNERS<br />Free as a Business ModelFreemium<br />Large<br />base of<br />free<br />users<br />Automated<br />+<br />mass <br />customized<br />Infra<br />development<br />+<br />maintenance<br />Free<br />basic<br />service<br />CHANNELS<br />KEY RESOURCES<br />Small base of<br />payingusers<br />Premium<br />service<br />The Platform<br />REVENUE STREAMS<br />COST STRUCTURE<br />Cost of service forpremium users<br />Fixed<br />costs<br />Cost of service for free users<br />Free basis services<br />Paid premium service<br />
  5. 5. CUSTOMER SEGMENTS<br />CUSTOMER RELATIONSHIPS<br />VALUE PROPOSITIONS<br />KEY ACTIVITIES<br />KEY PARTNERS<br />The Long Tail<br />Platform<br />management<br />MANY<br />niche<br />segments<br />Large scope<br />of niche<br />content<br />Niche<br />content<br />providers<br />Service<br />provisioning<br />CHANNELS<br />KEY RESOURCES<br />Platform<br />promotion<br />Niche<br />content<br />providers<br />Content<br />production<br />tools<br />User<br />generated<br />content<br />The Internet<br />The Platform<br />REVENUE STREAMS<br />COST STRUCTURE<br />Platform<br />management<br />+ development<br />Selling less of more<br />
  6. 6. Blue OceanStrategy<br />
  7. 7. Centraal staat gelijktijdigKosten Verlagen + Klantwaarde verhogen<br />
  8. 8. Conventionele Strategiebenadering<br />
  9. 9. Roadmap naar Waardecreatie<br />
  10. 10. Elimineren<br />Beperken<br />Verhogen<br />Creëren<br />HOOG<br />AH TO GO<br />ANDERE SUPERMARKT<br />LAAG<br />Inzet personeel<br />Marge<br />Gemak<br />Andere<br />locatie<br />Assortiment<br />Ruimte<br />Voorraad<br />Focus op<br />gezin<br />Focus <br />op passant<br />Kosten per locatie<br />Snelheid bediening<br />
  11. 11. Naareennieuwe Enterprise Logic<br />Business model of the 20th century<br />“Managerial Capitalism”<br />Business model of the 21st century<br />“Distributed Capitalism”<br />Individual<br />Individual<br />Individual<br />Institution<br />Institution<br />Co-creation<br />3 forces<br />Institution<br />Individual<br />Individual<br />Individual<br />Institution<br />Institution<br />Communities<br />Individual<br />Individual<br />Common<br />IT-Infrastructure<br />Institution<br />Institution<br />Individual<br />Individual<br />Individual<br />
  12. 12. Meer weten? <br />Evert Jan van Hasselt: 06-83601758<br />Petra Iuliano: 06-15002907<br />Business Model Canas<br />Blue Ocean Strategy<br />Businessmodel van de 21steeeuw<br />10 mei 2011<br />INSCHRIJVEN: http://bit.ly/eK3r3V<br />

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