Fridrik eysteins hvernig_na_sum_fyrirtaeki

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Fyrirlestur sem Friðrik Eisteinsson hélt á Dokkufundi í febrúar 2012: Hvernig svarar markaðsfræðin spurningunni: Af hverju ná sum fyrirtæki viðvarandi betri árangri en önnur?

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