Social media challenge    25 November 2011      Michael White
What is Social Media Marketing?                                  2
1. Setup a free Google email account                            You need the Gmail account                             bef...
3. Upload the video (takes a bit of time)  4. Setup a free blog on      Blogspot (Google again)                           ...
5. Set up Google analytics on the blog(so you can monitor traffic)                                    6. Setup a Facebook ...
7. Setup a free Twitter account                                  6
Approach Find people, blogs and Facebook pages that have lots of followers / friends / ’likes’... Look for “influencers”...
Highlights  Main point – people are really helpful                                                               8       ...
Thank YouEmail     michael.white@dohertywhite.comPhone     +353 7491 16689          +353 1 969 5029Mobile    +353 86 383 8...
Upcoming SlideShare
Loading in …5
×

DohertyWhite - Social Media Challenge 'Sharing Stories'

928
-1

Published on

DohertyWhite took part in a social media challenge to promote a short animation in 3 weeks for the Regional Cultural Centre, Letterkenny. These slides summarise the steps we took and the results achieved. The film can be viewed at http://www.youtube.com/watch?v=gC_T6y9Oy9U

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
928
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DohertyWhite - Social Media Challenge 'Sharing Stories'

  1. 1. Social media challenge 25 November 2011 Michael White
  2. 2. What is Social Media Marketing? 2
  3. 3. 1. Setup a free Google email account You need the Gmail account before you can setup your YouTube account.2. Setup a free YouTube account 3
  4. 4. 3. Upload the video (takes a bit of time) 4. Setup a free blog on Blogspot (Google again) 4
  5. 5. 5. Set up Google analytics on the blog(so you can monitor traffic) 6. Setup a Facebook page 5
  6. 6. 7. Setup a free Twitter account 6
  7. 7. Approach Find people, blogs and Facebook pages that have lots of followers / friends / ’likes’... Look for “influencers” – people who can persuade others to view Identify topics that link the film to large groups e.g. Irish emigration, LYIT, Donegal, animation, film festivals, film studies, Irish associations, Irish American organisations, Irish Australia, Irish in the UK, Queen’s University.... Use all our networks – Facebook, Twitter, LinkedIn and email Chamber of Commerce, NW Technology forum Main point – persistence and regular ‘posts’ and updates Posting to Facebook pages with lots of fans/’likes’ seemed to have most impact 7
  8. 8. Highlights  Main point – people are really helpful 8 Heathrow airport
  9. 9. Thank YouEmail michael.white@dohertywhite.comPhone +353 7491 16689 +353 1 969 5029Mobile +353 86 383 8981Twitter @michaelgwhitewww.dohertywhite.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×