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Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
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Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
Strategic Planning
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Strategic Planning
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Strategic Planning

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  • 1. STRATEGIC<br />PLANNING<br />CintiaDogukan Valentino<br />CintiaDogukan Valentino Strategic Planning<br />
  • 2. I want to study in Barcelona.<br />WHO CAN<br />HELP ME TO<br />SETTLE DOWN<br />IN BCN?<br />
  • 3. Persona<br />CintiaDogukan Valentino Strategic Planning<br />
  • 4. CHAN LEE<br />24 year old<br />From China<br />Basic socio-demographics<br />Finished the Animation and graphic design<br />Living with his parents, he speaks<br />mandarin and English. <br />Characteristics<br />He is spent his parents money<br />Shy person<br />Did not face big problems<br />Never live alone<br />Problems<br />Wants to make master<br />Language barrier<br />Don't know Barcelona<br />CintiaDogukan Valentino Strategic Planning<br />
  • 5. Scenario<br />CintiaDogukan Valentino Strategic Planning<br />
  • 6. Scenario<br />Chan is finished the bachelor and he is looking for master program in Europe. <br />Then he finds a master program in Barcelona.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 7. Scenario<br />He apply for school and they accept him.<br />He starts to look for a house.<br />But he has no idea about Barcelona.<br />He tries school service but they have some communication problems.<br />He gives up to searching.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 8. Scenario<br />When Chan arrives Barcelona he directly goes to hotel.<br />It is quite expensive.<br />During this days he wants to search for a house.<br />First he looks for Loquo, he finds good apartment and<br />they are from the owner<br />He finds very good apartments with very good prices.<br />He send a mail to them. <br />CintiaDogukan Valentino Strategic Planning<br />
  • 9. Scenario<br />However; the house owner trick him.<br />When Chan send a mail they said that send me the first <br />month money then I send you the keys.<br />Chan trust this man and send the money.<br />The keys never come.<br />Then Chen learns that, some people are tricks the foreigner<br />CintiaDogukan Valentino Strategic Planning<br />
  • 10. Scenario<br />On the other hand he is looking for to take NIE at the same time he wants to open bank account.<br />In the Banks nobody is speaking English<br />Also the food of Barcelona is make bad to Chan stomach.<br />He can not go out because he don’t now any place. <br />Chan is very sad and he has to extend the hotel also.<br />He could not find any house. <br />CintiaDogukan Valentino Strategic Planning<br />
  • 11. Scenario<br />Then he search for real estates.<br />He calls 2 real estate agency and they are showing very bad houses with high price for Chan, and their service is slow.<br />He lost many money and also he gives money to real estate. <br />Chan needs help before he came to Barcelona.<br />He lost extra 1.200 euro for the housing and hotel. <br />CintiaDogukan Valentino Strategic Planning<br />
  • 12. Value Web<br />for Chan when he came to Barcelona<br />CintiaDogukan Valentino Strategic Planning<br />
  • 13. Value Web for Chan<br />CintiaDogukan Valentino Strategic Planning<br />
  • 14. Objective and Goal<br />Provide services<br />that makes the first<br />come foreigners’ life<br />in Barcelona easier<br />CintiaDogukan Valentino Strategic Planning<br />
  • 15. SWOT - New service for foreigners in Barcelona<br />Strengths<br />Weaknesses<br />We speak 4 different languages:<br />English, Spanish, Chinese, Turkish<br />We understand what they need<br />We have experience<br />We have enough connections<br />We can do it faster that them<br />We know how long dose it take<br />We are not Spanish<br />Languages barriers<br />Internal Origin<br />Opportunities<br />Threats<br />Competitors such as real estate<br />People don’t trust a small company in Spain<br />Real estate agencies, schools<br />Diffuclties of finding trustable local students or worker<br />Difficult to find home to consumer need<br />Goverment slow working system<br />Most of the people only speak Spanish in BCN<br />The service in Barcelona is bad<br />Many fraud in Barcelona<br />Applying NIE in Barcelona in quite complicated<br />People want to find a well known company<br />Online website<br />No direct competition<br />External Origin<br />CintiaDogukan Valentino Strategic Planning<br />
  • 16. Analysis<br />SWOT - New service for foreigners in Barcelona<br />Strengths<br />Weaknesses<br />We speak 4 different languages:<br />English, Spanish, Chinese, Turkish<br />We understand what they need<br />We have experience<br />We have enough connections<br />We can do it faster that them<br />We know how long dose it take<br />We are not Spanish<br />Languages barriers<br />Internal Origin<br />Opportunities<br />Threats<br />Competitors such as real estate<br />People don’t trust a small company in Spain<br />Real estate agencies, schools<br />Diffuclties of finding trustable local students or worker<br />Difficult to find home to consumer need<br />Goverment slow working system<br />Most of the people only speak Spanish in BCN<br />The service in Barcelona is bad<br />Many fraud in Barcelona<br />Applying NIE in Barcelona in quite complicated<br />People want to find a well known company<br />Online website<br />No direct competition<br />External Origin<br />CintiaDogukan Valentino Strategic Planning<br />
  • 17. Trend Analysis<br />CintiaDogukan Valentino Strategic Planning<br />
  • 18. Trend map of foreigners that come to Barcelona to study or work<br />Past<br />Present<br />Future<br />Technology<br />Network<br />Translator<br />Telephone<br />Huge network<br />Navigation system guide people to do things good<br />No network<br />Human work<br />Few communicaton <br />Real estates, hotel, hostel<br />Online service<br />Guiding companies<br />Pay for professional service<br />Lawyer<br />Market<br />Exchange goods<br />Depends on trust<br />Dangerous hostels <br />One company to do anything<br />Service for everything<br />Online service<br />People<br />Didn't pay for service<br />People did everything by themselves<br />They spent time to do it<br />Paying a lot of money <br />No knowledge (government issues, country, internet, NIE)<br />Afraid of paying too much<br />People don’t want to waste time <br />Without service, they can not stand<br />Professional need<br />Personal service oriented<br />Culture<br />No service culture<br />People helped<br />Smaller villages<br />Protected home <br />Service became important for business<br />Need more professional<br />Language barrier<br />Time is money<br />Service became culture of every people<br />Every service has a payoff<br />Everyone have internet<br />More personal service<br />Business<br />Service is considered a business<br />Real estate making money<br />Goverment working too slow<br />People don’t trust the direct contact owner in Barcelona<br />No Professional service business<br />Service has become a bigger market<br />More machines<br />People more service-oriented<br />Government issues through internet <br />
  • 19. Analysis<br />Trend map of foreigners that come to Barcelona to study or work<br />Past<br />Present<br />Future<br />Technology<br />Network<br />Translator<br />Telephone<br />Huge network<br />Navigation system guide people to do things good<br />No network<br />Human work<br />Few communicaton <br />Real estates, hotel, hostel<br />Online service<br />Guiding companies<br />Pay for professional service<br />Lawyer<br />Market<br />Exchange goods<br />Depends on trust<br />Dangerous hostels <br />Service oriented companies<br />Multi-service companies<br />Online services <br />People<br />Didn't pay for service<br />People did everything by themselves<br />They spent time to do it<br />Paying a lot of money<br />No knowledge (government issues, country, internet, NIE)<br />Afraid of paying too much<br />People don’t want to waste time<br />Without service, they can not stand<br />Professional need<br />Personal service oriented<br />Culture<br />No service culture<br />People helped<br />Smaller villages<br />Protected home <br />Service became important for business<br />Need more professional<br />Language barrier<br />Time is money<br />Service became culture of every people<br />Every service has a payoff<br />Everyone will have internet<br />More personal service<br />Business<br />Service is considered a business<br />Real estate making money<br />Goverment working too slow<br />People don’t trust the direct contact owner in Barcelona<br />No Professional service business<br />Service has become a bigger market<br />More machines<br />People more service-oriented<br />Government issues through internet <br />
  • 20. Trend map of foreign students that come for study / work<br />Analysis<br />Online service<br />CintiaDogukan Valentino Strategic Planning<br />
  • 21. Trend map of foreign students that come for study / work<br />Analysis<br />People don’t want to waste time <br />CintiaDogukan Valentino Strategic Planning<br />
  • 22. Trend map of foreign students that come for study / work<br />Analysis<br />Personal service oriented<br />CintiaDogukan Valentino Strategic Planning<br />
  • 23. Market Analysis<br />CintiaDogukan Valentino Strategic Planning<br />
  • 24. Market Positioning Map for new service<br />High price fee<br />Public/mass<br />services<br />Personal<br />services<br />We are here<br />Tourism agencies<br />Low price fee<br />CintiaDogukan Valentino Strategic Planning<br />
  • 25. Market Positioning Map for new service<br />Analysis<br />High price fee<br />Personal services for a reasonable price.<br />Public/mass<br />services<br />Personal<br />services<br />We are here<br />Tourism agencies<br />Low price fee<br />CintiaDogukan Valentino Strategic Planning<br />
  • 26. Market & Capabilities Positioning Map for new service<br />New Market<br />Real estate agencies<br />Online booking hotels<br />Online forums<br />Lawyers<br />Internet searchers<br />Existing Market<br />Existing Capabilities<br />New Capabilities<br />CintiaDogukan Valentino Strategic Planning<br />
  • 27. Market & Capabilities Positioning Map for new service<br />Analysis<br />New Market<br />Foreigners are coming to study or work to Barcelona.<br />Start-up a multi-services company for foreigners in Barcelona. <br />Real estate agencies<br />Online booking hotels<br />Online forums<br />Lawyers<br />Internet searchers<br />Existing Market<br />Existing Capabilities<br />New Capabilities<br />CintiaDogukan Valentino Strategic Planning<br />
  • 28. Opportunity Space ofEasyBCN<br />Real Estate<br />Hotels<br />Hostels<br />Banks<br />We are here<br />Government<br />Mobil Phone<br />Lawyers<br />Cintia Dogukan Valentino Strategic Planning<br />
  • 29. Porter’s 5 forces<br />New Entrants<br />Customers<br />High<br />+ Developing of real estates<br />+ Schools’ hospitality service<br />+ Online social networks<br />+ Services are growing<br />Medium<br />+ Arriving foreigners<br />+ Foreigner students<br />+ Foreigner workers<br />Rivalry<br />Medium<br />Company providing services to foreigners<br />(students/workers)<br />Suppliers<br />Substitute<br />Medium<br />+ Real Estates<br />+ Hotels<br />+ School<br />+ Government<br />High<br />+ Online booking<br />+ Social networks<br />+ Online forums/blogs<br />+ Schools accommodation<br />+ Developing of network system<br />CintiaDogukan Valentino Strategic Planning<br />
  • 30. Porter’s 5 forces<br />Analysis<br />New Entrants<br />Customers<br />High<br />+ Developing of real estates<br />+ Schools’ hospitality service<br />+ Online social networks<br />+ Services are growing<br />Medium<br />+ Arriving foreigners<br />+ Foreigner students<br />+ Foreigner workers<br />Rivalry<br />Medium<br />Company providing services to foreigners<br />(students/workers)<br />Suppliers<br />Substitute<br />Medium<br />+ Real Estates<br />+ Hotels<br />+ School<br />+ Government<br />High<br />+ Online booking<br />+ Social networks<br />+ Online forums/blogs<br />+ Schools accommodation<br />+ Developing of network system<br />CintiaDogukan Valentino Strategic Planning<br />
  • 31. Solution Criteria<br />CintiaDogukan Valentino Strategic Planning<br />
  • 32. Solution Criteria<br />Our company should takeadvantageof the lack of people oriented services in Barcelona and differentiate from the existing company.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 33. Solution Criteria<br />2. Our company should takeadvantageof the high percentage of foreigner population in Barcelona.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 34. Solution Criteria<br />3. Our company has the opportunity and must promote itself as an all in one service company which makes the arrival to Barcelona easier and without worries. <br />CintiaDogukan Valentino Strategic Planning<br />
  • 35. Solution Criteria<br />4. Our company must provide on/off line service for clients all over the world.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 36. CintiaDogukan Valentino Strategic Planning<br />
  • 37. WE<br />KNOW<br />WHAT<br />YOU<br />NEED<br />
  • 38. Innovation Types<br />Finance<br />Process<br />Business<br />Model<br />Enabling<br />Process<br />Core<br />Process<br />Networking<br />EasyBCN is one agency providing service to the first come foreigners in Barcelona.<br />EasyBCN has the knowledge and experience in:<br /><ul><li> NIE application process
  • 39. Open bank account
  • 40. Obtain mobile phone
  • 41. Searching for apartment</li></ul>Relationship with universities, government, real estate agency, etc…<br />EasyBCN collaborate with some real estate agency, we will follow up and make sure they providing high quality of service. Staff can speak bilingual or more language to make sure the communication with client and the service provider is perfect. <br />EasyBCN providing online customize service even before you come to BCN to make sure everything is settle before you arrive. We will also follow up what is your needs after you arrived.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 42. Innovation Types<br />Offerings<br />Delivery<br />Service<br />Performance<br />Service<br />System<br />User<br />Experience<br />Service<br />Channel<br />Brand<br />+ Online<br />+ Quick<br />+ Organize<br />+ Clear<br />+ Multi-service<br />1. Clients find us<br />2. Sign in<br />3. Define their<br /> criteria / require<br /> (Pricing, service)<br />4. Schedule<br />5. Confirm / pay<br />6. We provide service<br />+ Internet / online<br />+ Collaboration with<br /> school/universities<br />+ Google search<br />+ Tourism agency<br />+ Online forum<br />+ Social networks<br />+ Cloud computing<br />+ Facebook adv.<br />+ Saving time<br />+ Good price<br />+ Safety<br />+ Guide/guiding<br />+ Good<br /> communication<br />+ Arrange accommodation with real estate agency<br />+ Arrange a temporary hotel or hostel<br />+ Restaurant data base<br />+ Touristic places data base<br />+ Map: hotel, government building, restaurants, and touristic places <br />+ Booklet: emergency telephones (police, fireman, etc)<br />+ Basic translation dictionary: other language to Spanish<br />+ Lawyer’s contacts<br />+ Banks information<br />CintiaDogukan Valentino Strategic Planning<br />
  • 43. Innovation Type - Finance<br />Business Model<br />EasyBCN is a one stop agency that providing service to the first come foreigners in Barcelona.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 44. Innovation Type - Process<br />Core Process<br />EasyBCN providing online customize service even before you come to Barcelona to make sure everything is settle before you arrive. We will also follow up what is your needs after you arrived.<br />CintiaDogukan Valentino Strategic Planning<br />
  • 45. Innovation Type - Process<br />Offline Service<br />Online Service<br />Arrival<br />Information<br />Accommodation<br />After<br />Before<br />Registration<br />Government/NIE<br />Customization<br />Lawyers<br />Payment<br />Banks<br />Phone/Internet<br />
  • 46. Innovation Type - Offerings<br />Service system<br />EasyBCN provide a on/off line service for foreigners. We care about the online service before you come to Barcelona, we make a schedule and online list of needs which make our clients can customize their require and needs.<br />1. Clients find us<br />2. Sign in<br />3. Define their criteria / require (Pricing, service)<br />4. Schedule<br />5. Confirm / pay<br />6. We provide service<br />CintiaDogukan Valentino Strategic Planning<br />
  • 47. Innovation Type - Delivery<br />Channel<br />Collaboration with schools<br />Internet/online<br />Google search<br />Tourism agency<br />Forum<br />Facebook<br />Could computing<br />CintiaDogukan Valentino Strategic Planning<br />
  • 48. Solution<br />CintiaDogukan Valentino Strategic Planning<br />
  • 49. Solution<br />+ Help our clients to save their time<br />+ Provide a good price<br />+ Safety and trustable consuming experience <br />+ Guide/guiding<br />+ Good communication<br />We provide multi-services that makes the first come foreigners’ life in Barcelona easier<br />CintiaDogukan Valentino Strategic Planning<br />
  • 50. Solution<br />Service Components<br />+ Arrange accommodation with real estate agency<br />+ Arrange a temporary hotel or hostel<br />+ Restaurant data base<br />+ Touristic places data base<br />+ Map: hotel, government building, restaurants, and touristic places <br />+ Booklet: emergency telephones (police, fireman, etc)<br />+ Basic translation dictionary: other language to Spanish<br />+ Lawyer’s contacts<br />+ Banks information<br />CintiaDogukan Valentino Strategic Planning<br />
  • 51. Value Web<br />CintiaDogukan Valentino Strategic Planning<br />
  • 52. Value Web before<br />CintiaDogukan Valentino Strategic Planning<br />
  • 53. Value Web after<br />CintiaDogukan Valentino Strategic Planning<br />
  • 54. Concept<br />CintiaDogukan Valentino Strategic Planning<br />
  • 55. Concept<br />Concept<br />(Persona)<br />+ Arrange accommodation with real estate agency<br />+ Arrange a temporary hotel or hostel<br />+ Restaurant data base<br />+ Touristic places data base<br />+ Map: hotel, government building, restaurants, and touristic places <br />+ Booklet: emergency telephones (police, fireman, etc)<br />+ Basic translation dictionary: other language to Spanish<br />+ Lawyer’s contacts<br />+ Banks information<br />CintiaDogukan Valentino Strategic Planning<br />
  • 56. Road map<br />Road map<br />CintiaDogukan Valentino Strategic Planning<br />
  • 57. Conclusion<br />Conclusion<br />Experience (picture)<br />CintiaDogukan Valentino Strategic Planning<br />
  • 58. gracias!<br />tesekurederiz!<br />thanks!<br />多謝!<br />CintiaDogukan Valentino Strategic Planning<br />

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