Co society Proje Geliştirme

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HP firmasının belirlediği şirketlere stratejik planlama, servislerine değer katma, iş planı hazırlama ve online/offline platform hazırlama.

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Co society Proje Geliştirme

  1. 1. FINALPRESEN-TATION Doğukan ÇağıranSunday, January 23, 2011 Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010
  2. 2. A brief introduction Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  3. 3. LEADER IN EACH SECTORS Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  4. 4. Members Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  5. 5. LEADER IN EACH SECTORS update magazine newsletter book contact Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  6. 6. event co-fest workshop Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  7. 7. ACROSS SECTORS Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  8. 8. "Individually, we are one drop. Together, we are an ocean." - Ryunosuke Satoro Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  9. 9. ? HOW TO MAKE A GOOD COLLABORATION Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  10. 10. Communication - Sharing knowledge - Assigning, and accepting tasks - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  11. 11. Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  12. 12. Organization - Social structure - All parties benefit from it Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  13. 13. Organization - Social structure - All parties benefit from it Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  14. 14. Example. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  15. 15. Freemasonry High privacy Fast access to accurate information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  16. 16. Freemasonry Stay Ahead - Be informed. High privacy Fast access to accurate information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  17. 17. Visualizing Information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  18. 18. Optimize/Prioritize/Filter the information flow Visualizing Information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  19. 19. Discover Common Interests Highlight Meaningful Relationships Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  20. 20. Mapping your network Understanding the relationships Discover Common Interests Highlight Meaningful Relationships Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  21. 21. Story. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  22. 22. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  23. 23. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  24. 24. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  25. 25. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  26. 26. Joan BMW 40 years old, Spanish Innovation Manager OFFICE BMW Needs: Fresh ideas, Business Opportunities & Has to stay updated. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  27. 27. Joan BMW 40 years old, Spanish Innovation Manager OFFICE BMW Needs: Fresh ideas, Business Opportunities & Has to stay updated. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  28. 28. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  29. 29. We need to develop our innovation process model. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  30. 30. We need to develop our innovation process model. BMW I will do some OFFICE research and provide new ideas ASAP. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  31. 31. Juan tried to find new ideas everywhere he can. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  32. 32. OH!!! There is too much Juan tried to find new ideas everywhere he can. information. I don’t need all this! Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  33. 33. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  34. 34. Who can help me? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  35. 35. Who can help me? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  36. 36. Hmm... I need a Who can design process help me? expert... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  37. 37. Hmm... I need a Who can design process help me? expert... Meanwhile... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  38. 38. Madrid Meanwhile... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  39. 39. Madrid Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  40. 40. Madrid Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  41. 41. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  42. 42. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  43. 43. Christina 37 years old, live in Madrid Co-Creation Specialist Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  44. 44. Christina 37 years old, live in Madrid Co-Creation Specialist Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  45. 45. She has a project and a recently published article about innovation process. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  46. 46. She has a project and a recently published article about innovation process. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  47. 47. She has a project and a recently published article about innovation process. BUT she has a hard time to find an investor that wants to implement her work. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  48. 48. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  49. 49. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  50. 50. Joan and Christina would be a Perfect Match!!! Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  51. 51. Joan and But Christina they would be don’t a Perfect Match!!! know each other. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  52. 52. How can we help to change this situation? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  53. 53. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  54. 54. Foster Communication Give inspiration from Connect the right people between like-minded. “outside” of their office. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  55. 55. Our concept. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  56. 56. Our concept. professional connection CoPro provides a variety of leading companies and professionals with customized filtered information, through a unique platform that foster collaboration. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  57. 57. } The 100 - Market leaders - Management positions - Highly influential people Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  58. 58. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  59. 59. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  60. 60. p r o f e s s i o n a l c o n n e c t i o n Doğukan ÇağıranSunday, January 23, 2011 Marcus Carlsson } The 10.000 - The “up-and-coming” - Freelance / Small businesses - Creatives / Inventors Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010
  61. 61. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  62. 62. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  63. 63. p r o f e s s i o n a l c o n n e c t i o n GENERATES VALUE for Co-Pro INVESTMENT & COLLABORATION OPPORTUNITIES for top 100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  64. 64. p r o f e s s i o n a l c o n n e c t i o n GENERATES VALUE for Co-Pro INVESTMENT & COLLABORATION OPPORTUNITIES for top 100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  65. 65. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  66. 66. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  67. 67. p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  68. 68. p r o f e s s i o n a l c o n n e c t i o n The Core Full Transparency Open Communication Full Access Full Member Visibility Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  69. 69. p r o f e s s i o n a l c o n n e c t i o n The Core Full Transparency Open Communication Full Access Full Member Visibility The 10.000 Get visibility Potential Opportunity Access to some areas only Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  70. 70. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  71. 71. So, what happens after our persona become a member of p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  72. 72. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  73. 73. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  74. 74. Joan login to CoPro’s online platform in his office. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  75. 75. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  76. 76. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  77. 77. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  78. 78. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  79. 79. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  80. 80. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  81. 81. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  82. 82. This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  83. 83. OH... This article is very useful for my work. This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  84. 84. I OH... should share this is This article article to my very useful for my work. friend Pedro! This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  85. 85. I should share this article to my friend Pedro! This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  86. 86. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  87. 87. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  88. 88. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  89. 89. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  90. 90. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  91. 91. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  92. 92. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  93. 93. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  94. 94. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  95. 95. Finally Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  96. 96. Finally A successful collaboration is made between Joan, Christina and Pedro. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  97. 97. Thank you. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  98. 98. Business Case Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  99. 99. Mission. To be a reliable source of information and business opportunity for leading companies across several key sectors in Spain. Vision. To become the No. 1 reference point for a successful business community, to help guide companies, corporations, and organizations through change. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  100. 100. Main Objectives. 1. Phased approach to capture target customer. - On short term; - To attract the Top 100 marketing leading companies in Spain as clients - On medium term; To attract the “middle part of the pyramid” - Companies that act as early adopters able to be attracted by the presence of the market leaders. 2. Become a sustainable source of business opportunity for our clients. 3.Provide a customized, refined and valuable stream of information to the member. Value proposition. Shorten cycle time to reach valuable information to invest. Main Values. Reliable information $ Foster collaboration Speed - short time to receive information $ Privacy, trust, security $ Client fidelity $ Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  101. 101. Business Model. - Structure - Information -Contacts $$ Flow “The 100” - Projects - Financing - Invest Opportunities - Opportunity $$$ Flow “?” - Subcontractors to the 100 - Opportunity - Freelancers - Visibility - Small companies Early Adopters/Early followers = Approx. 10.000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  102. 102. Placement - Model expansion Flexible model - For organic growth - Phase 1. Spain. Primary segment - The 100 - Direct selective and personal invitation, focus on the market leaders - Phase 2. Europe. Secondary segment, limited up to 500, Phase 1 direct and also by invitation from any of the “The 100” members (Each Top 100 member get 5 invites) } 100 Phase 2 (Focus on getting subcontractors and well known capable freelancers) } 500 } Phase 3 - Phase 3. When enough mass is reached, paying entry only (Open for companies/freelancers that deem themselves as suitable) > Through presenting to and collaborating with business networks like: 10.000 - @22, Chamber of Commerce, Petcha Kutcha. Etc. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  103. 103. Promotion. Phase 1 Personal - Face to face visits and meetings. Good speakers, word of mouth, very focused on the market leaders - people that can later recommend us Phase 2 - Focus on taking contacts and recommendations from the top 100 and promote directly to those contacts - Guarantees quality members - Each of the top 100 get 5 invitations to bring in new members - To selectively invite capable members Phase 3 Participate on important business events, ex. chamber of commerce, @22 or similar selective networks/clubs that attract our target consumer already. Year 1 Year 2 Year 3 Year 4 Year 5 Phase 1 Phase 2 Phase 3 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  104. 104. Product. Pricing. Market price - Not based on cost (Benchmarked from Design Management Institute and from Linkedin Pro account) Full membership € 5.000 / Year Offer The basic membership € 500 / Year - Premium membership - Access to valuable information and contacts (month = 41.50) - Simple membership - Visibility + Information Specifications - Developed by us and out partners - Hosted by the client after installation on their server - 1 Year maintenance support - Multi language support Software. - Specs - PC + Mac compatible - Android, Black Berry and iPhone - Coding - HTML, PHP, Java Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  105. 105. Operations Plan Investments: Setting up the office, including software and hardware - 3 iMac 27” - 6.000:- - 1 Hewlett Packard Desktop Computer - 500:- - Adobe Master Suit - 2.000:- - Professional Camera, Canon 50 Mark 2 - 2.100:- - Office furniture 2.000:- Buying / Outsourced Software Platform: - 28.000:- - Software customization/development - Interaction design - Graphic Design - Web design ___________________ = 30.000 TOTAL Investment: 70.600:- Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  106. 106. Organization Chart Chief Design Chief Connectivity Chief Strategic Officer Officer Officer Marketing Accountant Editor Team Company Secretary OUT SOURCED OUT SOURCED - Web Design - Web development - Graphic Design - Web platform infrastructure - Web hosting provider/ADSL - Maintenance Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  107. 107. Operational Flow $ Flow $ Flow $ Flow $ Flow Information Information MARKETING EDITOR TECHNICAL AGENCY TEAM MAINTENANCE The 100 Information $ Flow Information - Financing HOSTING WEBMASTER PROVIDER - Opportunity Information Information The 10.000 ADSL Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011 Information
  108. 108. Roadmap. Beachhead. Near term. Mid Term. Long term. Member 2 5 Invites for each Member 1 Invite for each Member Member Recruitment Direct to Member contact network Present at Events Companies Marketing CampaignPut together our team,Secure Financial PartnersFind suitable editors Launch Online Platform Launch Offline Events/Workshop Upgrading platform technologicallyDefine Marketing plan, & Mobile App.Establish Office Editorial Content Update Web-Design Member Generated Content Switching to only member generated content Platform Development Finalize Web-Design Update Web-Design Test Platform Functions Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  109. 109. Constraints. Constrained by the lack of budget Constrained by our capacity to grow Constrained by our capacity to connect to the top 100 Constrained by the privacy issues involved with the high level clients Constrained by not having full control over our outsourced elements of operations Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  110. 110. Financial Plan Investment  Strategy €100,000  capital  will  be  required  during  the  business  start-­‐up.    30%  of  the   capital  will  be  raised  by  the  3  owners,  in  which  each  owner  will  contribute   €10,000  each.    €70,000  of  long-­‐term  loan  with  a  repayment  term  of  four   years  will  be  borrowed  from  the  bank  with  an  annual  interest  rate  of  10%.     Investments  of  assets  include  internet  space,  purchase  of  plaCorm  and   equipment  (‘4’  laptops  and  desktops)  and  system  development,  which   worth  €70,000.    The  remaining  €30,000  will  remain  as  cash  for  operaJon. We  expect  to  increase  our  investment  as  the  business  grows. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  111. 111. Financial Plan On-­‐going  expenses - Payment  to  soNware  (plaCorm)  providers,  outsourced  companies  for   maintenance,  rental  and  uJliJes,  will  cost  approximately  €30,000  per  year. -­‐  Networking  events  €20,000. -­‐  InformaJon  (online-­‐magazine):  Researcher  €22,000,  Designer  €22,000,   MarkeJng  €25,000. Total  expenses €30,000  +  €20,000  +  €22,000  +  €22,000  +  €25,000  =   €119,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  112. 112. Financial Plan Pricing and Sales Forecast The proposed price of our service to our client(member) will be €5,000 annually for companies with up to 100 users. Half of the price will be collected from the client before using our service and the remaining half will be paid after the first 6 months. We assume to have 45 members (15 core members, 30 second level members) during the first year of business. We hope to find members in the top level of each sector during this first year. We forecast our business to grow 100% every year until the fifth year, when the growth slows to 20% afterwards. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  113. 113. Financial Plan First  year  pricing Core  members Second  level  members 5  -­‐  10  companies  (15  members) 2  recommended  partners  from  each  members (30  members) €5,000  (ann) €500  (ann) x  15  (members) x  30  (members) €75,000 €15,000 45  (members) total  €90,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  114. 114. Financial Plan Pricing  and  Sales  Forecast Year Number  of  clients Revenue Core  members Second  level  members 2011 15 30 €  90,000 2012 40 80 €  240,000 2013 70 150 €  425,000 2014 100 220 €  610,000 2015 100 500 €  750,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  115. 115. Financial Plan Income  Statement 2011 2012 2013 2014 2015 Sales €  90,000 €  240,000 €  425,000 €  610,000 €  750,000 Expenses -­‐€  119,000 -­‐€  180,000 -­‐€  230,000 -­‐€  300,000 -­‐€  330,000 Interest  Expenses -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 Earnings  before  taxes -­‐€  36,000 €  53,000 €  188,000 €  303,000 €  413,000 Taxes  (30%) €  0 €  15,900 €  56,400 €  90,900 €  123,900 Net  Income €  0 €  37,100 €  131,600 €  212,100 €  289,100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  116. 116. End. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011

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