Co society Proje Geliştirme
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Co society Proje Geliştirme

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HP firmasının belirlediği şirketlere stratejik planlama, servislerine değer katma, iş planı hazırlama ve online/offline platform hazırlama.

HP firmasının belirlediği şirketlere stratejik planlama, servislerine değer katma, iş planı hazırlama ve online/offline platform hazırlama.

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Co society Proje Geliştirme Co society Proje Geliştirme Presentation Transcript

  • FINALPRESEN-TATION Doğukan ÇağıranSunday, January 23, 2011 Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010
  • A brief introduction Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • LEADER IN EACH SECTORS Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Members Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • LEADER IN EACH SECTORS update magazine newsletter book contact Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • event co-fest workshop Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • ACROSS SECTORS Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • "Individually, we are one drop. Together, we are an ocean." - Ryunosuke Satoro Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • ? HOW TO MAKE A GOOD COLLABORATION Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Communication - Sharing knowledge - Assigning, and accepting tasks - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Organization - Social structure - All parties benefit from it Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Organization - Social structure - All parties benefit from it Trust Communication - Understanding each other - Sharing knowledge - Transparency - Assigning, and accepting tasks - Respect, recognize & accept - Committing to shared Goals Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Example. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Freemasonry High privacy Fast access to accurate information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Freemasonry Stay Ahead - Be informed. High privacy Fast access to accurate information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Visualizing Information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Optimize/Prioritize/Filter the information flow Visualizing Information Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Discover Common Interests Highlight Meaningful Relationships Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Mapping your network Understanding the relationships Discover Common Interests Highlight Meaningful Relationships Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Story. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Joan BMW 40 years old, Spanish Innovation Manager OFFICE BMW Needs: Fresh ideas, Business Opportunities & Has to stay updated. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Joan BMW 40 years old, Spanish Innovation Manager OFFICE BMW Needs: Fresh ideas, Business Opportunities & Has to stay updated. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • We need to develop our innovation process model. BMW OFFICE Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • We need to develop our innovation process model. BMW I will do some OFFICE research and provide new ideas ASAP. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Juan tried to find new ideas everywhere he can. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • OH!!! There is too much Juan tried to find new ideas everywhere he can. information. I don’t need all this! Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Who can help me? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Who can help me? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  • Hmm... I need a Who can design process help me? expert... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  • Hmm... I need a Who can design process help me? expert... Meanwhile... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final ProjectNovember December 16, 2010 Dogukan Marcus Valentino | Design Management 2010 | Final Project - CoPro | - CoPro | 16, 2010Sunday, January 23, 2011
  • Madrid Meanwhile... Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Madrid Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Madrid Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Christina 37 years old, live in Madrid Co-Creation Specialist Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Christina 37 years old, live in Madrid Co-Creation Specialist Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • She has a project and a recently published article about innovation process. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • She has a project and a recently published article about innovation process. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • She has a project and a recently published article about innovation process. BUT she has a hard time to find an investor that wants to implement her work. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Joan and Christina would be a Perfect Match!!! Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Joan and But Christina they would be don’t a Perfect Match!!! know each other. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • How can we help to change this situation? Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Foster Communication Give inspiration from Connect the right people between like-minded. “outside” of their office. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Our concept. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Our concept. professional connection CoPro provides a variety of leading companies and professionals with customized filtered information, through a unique platform that foster collaboration. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • } The 100 - Market leaders - Management positions - Highly influential people Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan ÇağıranSunday, January 23, 2011 Marcus Carlsson } The 10.000 - The “up-and-coming” - Freelance / Small businesses - Creatives / Inventors Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n GENERATES VALUE for Co-Pro INVESTMENT & COLLABORATION OPPORTUNITIES for top 100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n GENERATES VALUE for Co-Pro INVESTMENT & COLLABORATION OPPORTUNITIES for top 100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n The Core Full Transparency Open Communication Full Access Full Member Visibility Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • p r o f e s s i o n a l c o n n e c t i o n The Core Full Transparency Open Communication Full Access Full Member Visibility The 10.000 Get visibility Potential Opportunity Access to some areas only Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • So, what happens after our persona become a member of p r o f e s s i o n a l c o n n e c t i o n Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Joan login to CoPro’s online platform in his office. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • OH... This article is very useful for my work. This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • I OH... should share this is This article article to my very useful for my work. friend Pedro! This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • I should share this article to my friend Pedro! This is an article of Christina. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Finally Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Finally A successful collaboration is made between Joan, Christina and Pedro. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Thank you. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Business Case Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Mission. To be a reliable source of information and business opportunity for leading companies across several key sectors in Spain. Vision. To become the No. 1 reference point for a successful business community, to help guide companies, corporations, and organizations through change. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Main Objectives. 1. Phased approach to capture target customer. - On short term; - To attract the Top 100 marketing leading companies in Spain as clients - On medium term; To attract the “middle part of the pyramid” - Companies that act as early adopters able to be attracted by the presence of the market leaders. 2. Become a sustainable source of business opportunity for our clients. 3.Provide a customized, refined and valuable stream of information to the member. Value proposition. Shorten cycle time to reach valuable information to invest. Main Values. Reliable information $ Foster collaboration Speed - short time to receive information $ Privacy, trust, security $ Client fidelity $ Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Business Model. - Structure - Information -Contacts $$ Flow “The 100” - Projects - Financing - Invest Opportunities - Opportunity $$$ Flow “?” - Subcontractors to the 100 - Opportunity - Freelancers - Visibility - Small companies Early Adopters/Early followers = Approx. 10.000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Placement - Model expansion Flexible model - For organic growth - Phase 1. Spain. Primary segment - The 100 - Direct selective and personal invitation, focus on the market leaders - Phase 2. Europe. Secondary segment, limited up to 500, Phase 1 direct and also by invitation from any of the “The 100” members (Each Top 100 member get 5 invites) } 100 Phase 2 (Focus on getting subcontractors and well known capable freelancers) } 500 } Phase 3 - Phase 3. When enough mass is reached, paying entry only (Open for companies/freelancers that deem themselves as suitable) > Through presenting to and collaborating with business networks like: 10.000 - @22, Chamber of Commerce, Petcha Kutcha. Etc. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Promotion. Phase 1 Personal - Face to face visits and meetings. Good speakers, word of mouth, very focused on the market leaders - people that can later recommend us Phase 2 - Focus on taking contacts and recommendations from the top 100 and promote directly to those contacts - Guarantees quality members - Each of the top 100 get 5 invitations to bring in new members - To selectively invite capable members Phase 3 Participate on important business events, ex. chamber of commerce, @22 or similar selective networks/clubs that attract our target consumer already. Year 1 Year 2 Year 3 Year 4 Year 5 Phase 1 Phase 2 Phase 3 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Product. Pricing. Market price - Not based on cost (Benchmarked from Design Management Institute and from Linkedin Pro account) Full membership € 5.000 / Year Offer The basic membership € 500 / Year - Premium membership - Access to valuable information and contacts (month = 41.50) - Simple membership - Visibility + Information Specifications - Developed by us and out partners - Hosted by the client after installation on their server - 1 Year maintenance support - Multi language support Software. - Specs - PC + Mac compatible - Android, Black Berry and iPhone - Coding - HTML, PHP, Java Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Operations Plan Investments: Setting up the office, including software and hardware - 3 iMac 27” - 6.000:- - 1 Hewlett Packard Desktop Computer - 500:- - Adobe Master Suit - 2.000:- - Professional Camera, Canon 50 Mark 2 - 2.100:- - Office furniture 2.000:- Buying / Outsourced Software Platform: - 28.000:- - Software customization/development - Interaction design - Graphic Design - Web design ___________________ = 30.000 TOTAL Investment: 70.600:- Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Organization Chart Chief Design Chief Connectivity Chief Strategic Officer Officer Officer Marketing Accountant Editor Team Company Secretary OUT SOURCED OUT SOURCED - Web Design - Web development - Graphic Design - Web platform infrastructure - Web hosting provider/ADSL - Maintenance Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Operational Flow $ Flow $ Flow $ Flow $ Flow Information Information MARKETING EDITOR TECHNICAL AGENCY TEAM MAINTENANCE The 100 Information $ Flow Information - Financing HOSTING WEBMASTER PROVIDER - Opportunity Information Information The 10.000 ADSL Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011 Information
  • Roadmap. Beachhead. Near term. Mid Term. Long term. Member 2 5 Invites for each Member 1 Invite for each Member Member Recruitment Direct to Member contact network Present at Events Companies Marketing CampaignPut together our team,Secure Financial PartnersFind suitable editors Launch Online Platform Launch Offline Events/Workshop Upgrading platform technologicallyDefine Marketing plan, & Mobile App.Establish Office Editorial Content Update Web-Design Member Generated Content Switching to only member generated content Platform Development Finalize Web-Design Update Web-Design Test Platform Functions Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Constraints. Constrained by the lack of budget Constrained by our capacity to grow Constrained by our capacity to connect to the top 100 Constrained by the privacy issues involved with the high level clients Constrained by not having full control over our outsourced elements of operations Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan Investment  Strategy €100,000  capital  will  be  required  during  the  business  start-­‐up.    30%  of  the   capital  will  be  raised  by  the  3  owners,  in  which  each  owner  will  contribute   €10,000  each.    €70,000  of  long-­‐term  loan  with  a  repayment  term  of  four   years  will  be  borrowed  from  the  bank  with  an  annual  interest  rate  of  10%.     Investments  of  assets  include  internet  space,  purchase  of  plaCorm  and   equipment  (‘4’  laptops  and  desktops)  and  system  development,  which   worth  €70,000.    The  remaining  €30,000  will  remain  as  cash  for  operaJon. We  expect  to  increase  our  investment  as  the  business  grows. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan On-­‐going  expenses - Payment  to  soNware  (plaCorm)  providers,  outsourced  companies  for   maintenance,  rental  and  uJliJes,  will  cost  approximately  €30,000  per  year. -­‐  Networking  events  €20,000. -­‐  InformaJon  (online-­‐magazine):  Researcher  €22,000,  Designer  €22,000,   MarkeJng  €25,000. Total  expenses €30,000  +  €20,000  +  €22,000  +  €22,000  +  €25,000  =   €119,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan Pricing and Sales Forecast The proposed price of our service to our client(member) will be €5,000 annually for companies with up to 100 users. Half of the price will be collected from the client before using our service and the remaining half will be paid after the first 6 months. We assume to have 45 members (15 core members, 30 second level members) during the first year of business. We hope to find members in the top level of each sector during this first year. We forecast our business to grow 100% every year until the fifth year, when the growth slows to 20% afterwards. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan First  year  pricing Core  members Second  level  members 5  -­‐  10  companies  (15  members) 2  recommended  partners  from  each  members (30  members) €5,000  (ann) €500  (ann) x  15  (members) x  30  (members) €75,000 €15,000 45  (members) total  €90,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan Pricing  and  Sales  Forecast Year Number  of  clients Revenue Core  members Second  level  members 2011 15 30 €  90,000 2012 40 80 €  240,000 2013 70 150 €  425,000 2014 100 220 €  610,000 2015 100 500 €  750,000 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • Financial Plan Income  Statement 2011 2012 2013 2014 2015 Sales €  90,000 €  240,000 €  425,000 €  610,000 €  750,000 Expenses -­‐€  119,000 -­‐€  180,000 -­‐€  230,000 -­‐€  300,000 -­‐€  330,000 Interest  Expenses -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 -­‐€  7,000 Earnings  before  taxes -­‐€  36,000 €  53,000 €  188,000 €  303,000 €  413,000 Taxes  (30%) €  0 €  15,900 €  56,400 €  90,900 €  123,900 Net  Income €  0 €  37,100 €  131,600 €  212,100 €  289,100 Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011
  • End. Doğukan Çağıran Marcus Carlsson Valentino Heong | Design Management 2010 | Final Project - CoPro | December 16, 2010Sunday, January 23, 2011