© Whoop, Inc., 2008 Think Mobile: Go Mobile By Andrew Dod, SVP Marketing Whoop, Inc. www.whoopmobile.com

Slide © Whoop, Inc., 2008 Author

Award-winning technology marketer, agency executive, brand and innovation consultant, critically-acclaimed author, columnist, ditty-writer and long-retired hammer and discus thrower, Andrew Dod is one of Whoop’s founders and its chief marketing officer. Over the past two decades, he has helped launch more than four dozen companies and countless products and services. An astute storyteller for global PR agency, Ketchum, and his 30-person boutique firm, Dod/Pritchard Communications, Andrew has represented international leaders including IBM, Hitachi, Hayes, Siemens and Williams in the U.S., Europe, Latin America and Asia-Pac. As an innovation consultant, Andrew worked on engagements for Coca-Cola, Chevron, The Home Depot, Manheim and YKK. Andrew is a magna cum laude graduate in Politics from Princeton University, co-author of Richard Nixon: A Psychobiography (Columbia University Press, 1997), and was the recipient of the Annenberg Fellowship at Eton College in England where he wore a long, black academic gown and a white bow tie for one entire year. Slide © Whoop, Inc., 2008

Slide © Whoop, Inc., 2008 Have a unique and totally intuitive mobile concept that makes sense. Merely slimming down online content for mobile is doomed to flounder. Mobile is a different medium , so treat it as such.

Slide © Whoop, Inc., 2008 Bring the concept to life with creative executions, like pleasing graphics , incisive copy, interesting video , and appropriate sound . Mobile is a very personal medium , so appeal to the senses and you will more fully impact people.

Slide © Whoop, Inc., 2008 Make certain that content is timely, appropriate and engaging . Ignore this at your peril.

Slide © Whoop, Inc., 2008 Never forget about the context in which the mobile content will be experienced , whether in a store aisle, while waiting in line, or traveling on a train. Out of context content will be ignored.

Slide © Whoop, Inc., 2008 Be ever mindful of the users’ desires for immediate gratification , for simplicity , for ease of use, for intuitiveness , for elegance , for speed , for control . Your unexpected 30 second pre-pended, unrelated, totally self serving video advertisement is not what they want from you.

Slide © Whoop, Inc., 2008 Ensure that your content has been requested , so as not to disturb the users’ right to private enjoyment of their mobile space. It’s unwise to spam your users.

Slide © Whoop, Inc., 2008 Seek to become a friend to users, a customary part of their day. Users are more likely to appreciate your content and application if it actually improves their quality of life.

Slide © Whoop, Inc., 2008 Approach the mobile medium with a desire to open, participate and grow in a mutually beneficial two way conversation with your users. Conversations imply “two-way” and interactive , not one-way fire hoses.

Slide © Whoop, Inc., 2008 Feed the content-hungry mobile souls and do not leave them twisting slowly in the wind, searching fruitlessly for something of value. Once connected, it’s your responsibility to remain so.

Slide © Whoop, Inc., 2008 Use a SaaS mobile content platform that streamlines creation , deployment and sharing of content and applications, whether in rich media form or something more textual in nature. There are more than 3.5 billion mobile devices on the planet; probably a good a idea to consider them all. SaaS Platform

Slide © Whoop, Inc., 2008