TheManuscriptPublisher Publishing Solutions for the Digital Age
A Philosophy ofSelf-Publishing
Presentation by:Oscar Dugganon behalf of The Manuscript Publisher                       Publishing Solutions for the Digit...
Self-Publishing          vs Traditional Publishing
Risk PublishingThe publisher is the person or entity who underwrites therisk factor - stands to loose if the book fails to...
Why Publishing FailsNot enough consideration given, at an early enough stageto the Publishing Process, especially marketin...
The Stages of PublishingManuscript Preparation (Pre-Press)Editing, proof-reading, typesetting, page design and layout, etc...
Manuscript PreparationEditingProof-readingPage Design and LayoutCover DesignetcKey Question:          DIY vs Paid Professi...
PrintingNot the sum total of the publishing process ... not evencloseIs e-publishing an alternative? or complimentary to?A...
Legal and Administrative considerationsISBN (Nielsens) registrationLegal Deposit RequirementsCopyright and reproduction is...
Sales and MarketingTraditional and Online Channels online is growing; traditional channels probably in decline buttipping ...
The Publishing Process      How it first presents itself
The Publishing Process   How it presents itself to a first-time publisher
The Publishing Process    An Informed View (based on experience)
E-Books and E-PublishingOptions are many and variedAmazon has emerged as a market leader in recent timesEasy to enter the ...
Summary and Conclusions
Key to Self-Publishing Success              Write a Good Book      Publish it to a Professional Standard             Marke...
Strategic Considerations       Minimise your exposure and risk         Retain ownership and control         Stay Focussed ...
Thank You
For More Information: Visit our Website:              www.The M anuscript Publisher.com                     Publishing Sol...
Resources and Further ReadingWriters & Artists Yearbook 2012The Complete Guide to Self-Publishing: Everything You Need to ...
Our Portfolio     Also available to Buy Online(click on the images to browse the online editions)
SiarScéal Anthology 2012: Roscommon in Reflection
A Woeful Tale by Derrick Cranpole
John Toland: Irelands Forgotten Philosopher,   Charles, the Maiden and the Ogre           Scholar ... and Heretic         ...
Other Titles             Limited availability- click on the images for more information -
The Dhampireby Lana Lundy
A Philosophy of Self-Publishing
A Philosophy of Self-Publishing
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A Philosophy of Self-Publishing

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Presentation by Oscar Duggan of The Manuscript Publisher at sixth annual SiarScéal Festival in Roscommon, March 2012.

This presentation looks at the challenges and opportunities for authors and writers who might be considering the self-publishing route. The aim is to help foster an understanding, not just of self-publishing, but of the publishing world in general, both past and present.

An edited text of the talk that accompanied this presentation is available upon request. Please e-mail oscar@themanuscriptpublisher.com

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A Philosophy of Self-Publishing

  1. 1. TheManuscriptPublisher Publishing Solutions for the Digital Age
  2. 2. A Philosophy ofSelf-Publishing
  3. 3. Presentation by:Oscar Dugganon behalf of The Manuscript Publisher Publishing Solutions for the Digital Age www.TheManuscriptPublisher.com
  4. 4. Self-Publishing  vs Traditional Publishing
  5. 5. Risk PublishingThe publisher is the person or entity who underwrites therisk factor - stands to loose if the book fails to sell insufficient quantitiesWith Self-Publishing ... Author = Publisher So the risk factor remains
  6. 6. Why Publishing FailsNot enough consideration given, at an early enough stageto the Publishing Process, especially marketingconsiderationsNot entirely a question of literary merit but ...Who is going to want to read this book?What makes the author uniquely qualified to tell the storyor narrate the account?
  7. 7. The Stages of PublishingManuscript Preparation (Pre-Press)Editing, proof-reading, typesetting, page design and layout, etcDeciding on a Publishing Platform(s) -PrintedE-PublishingBoth (theyre not mutually exclusive!)Administrative and Legal ConsiderationsISBN, Legal Deposit, Copyright ProtectionLibel, Slander, ... Blasphemy!Sales and MarketingOften a grey area for the would-be self-publisher
  8. 8. Manuscript PreparationEditingProof-readingPage Design and LayoutCover DesignetcKey Question: DIY vs Paid Professional ApproachNothing wrong with the DIY approach as long as it produces work ofa professional standard. If youre not sure ... get advice
  9. 9. PrintingNot the sum total of the publishing process ... not evencloseIs e-publishing an alternative? or complimentary to?An area where first-time authors/publishers get caught outMake sure you are not paying more than you should forservices and add-ons you dont need
  10. 10. Legal and Administrative considerationsISBN (Nielsens) registrationLegal Deposit RequirementsCopyright and reproduction issuesLibel, Slander .... Blasphemy!
  11. 11. Sales and MarketingTraditional and Online Channels online is growing; traditional channels probably in decline buttipping point has not been reached yet.If Publishing was a marathon you would now be at the halfway stageYou can never spend enough money (provided it is well-spent)Thought and Planning are the key ingredients "You cant just dress a guy up in a viking costume and slap him across the face with a fish without a lot of thought and planning." - Michael Palin, (Monty Python)Skill is in the Execution
  12. 12. The Publishing Process How it first presents itself
  13. 13. The Publishing Process How it presents itself to a first-time publisher
  14. 14. The Publishing Process An Informed View (based on experience)
  15. 15. E-Books and E-PublishingOptions are many and variedAmazon has emerged as a market leader in recent timesEasy to enter the market. The publishing platforms are largely freeand easy to utilise but ...Quality is becoming an issueMarketing of e-books presents its own challengesConsider publishing outside the main platforms (Amazon, Barnes and Noble, Apple)
  16. 16. Summary and Conclusions
  17. 17. Key to Self-Publishing Success Write a Good Book Publish it to a Professional Standard Market it Effectively
  18. 18. Strategic Considerations Minimise your exposure and risk Retain ownership and control Stay Focussed on Your Aims Keep an open mind Be alive and alert to future trends and the changes they herald
  19. 19. Thank You
  20. 20. For More Information: Visit our Website: www.The M anuscript Publisher.com Publishing Solutions for the Digital Age Phone: 01 8569566 or 087 7604547 E-mail: enquiries@themanuscriptpublisher.com
  21. 21. Resources and Further ReadingWriters & Artists Yearbook 2012The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book by Marilyn Ross and Sue CollierHow I Sold 1 Million eBooks in 5 Months by John LockeThe Irish Writers Authors and Poets Handbook by Oscar Duggan and David JonesJust My Type: A Book About Fonts by Simon Garfield
  22. 22. Our Portfolio Also available to Buy Online(click on the images to browse the online editions)
  23. 23. SiarScéal Anthology 2012: Roscommon in Reflection
  24. 24. A Woeful Tale by Derrick Cranpole
  25. 25. John Toland: Irelands Forgotten Philosopher, Charles, the Maiden and the Ogre Scholar ... and Heretic by Sorcha Duggan by J.N. Duggan
  26. 26. Other Titles Limited availability- click on the images for more information -
  27. 27. The Dhampireby Lana Lundy

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