Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic“). (Wikipedia) The Higher you rank in search results, usually, the more web traffic your site will receive. What is SEO
The majority of web traffic is driven by the major commercial search engines - Yahoo!, Bing& Google. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Why Does your Website Need SEO?
Organic vs. Paid Organic Search Results Organic or “Natural” search results are those that are located in the center of your search results. These results do not have to be paid for, however, the first page results can be difficult to obtain.
Organic vs. Paid ……Continued Paid Search These type results make it easy for a small company to compete with large scale companies. It is quite easy to achieve first page rankings as long you have relative content and you out bid the competition. Paid search results are located on the top and right side bar of your search results.
Search engines, for the most part, all work the same way. A search engine company operates what is called a "spider" - an automated program that "crawls" the Internet looking for web sites. The spider then reads the content on those web pages it finds, and classifies it and assigns value to that page in terms of back links. In Google's case, it assigns what's called a Page. A deep crawl is when a spider, for example Googlebot, crawls the entire web site. The first time a site is encountered by Googlebot, it only indexes the first page. It can be up to 1 full month before Googlebot comes back to the site and does a deep crawl, indexing every page that is interlinked on a web site. Patience is a virtue with SEO, as improvements are not seen overnight. How Do Search Engines Work?
It takes 3 main ingredients to improve your website rankings: Keyword Research On Page Factors Link Building SEO That Works!!!
Keyword Research How do people search for your products Competition level of target keywords 2 to 4 word targeted phrases Link Building Internal Link Structure Outbound Links to Quality/Relevant Sites Age of Link Anchor text of outbound links On Page Factors Age of Site Overall popularity of the site Usability Keyword use in the title tag Keyword use in page content Keyword use in heading tags (H1, H2, & H3) Search Engine Ranking Factors
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