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Workshop - Mobile Health Apps - Pam Yoder
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Workshop - Mobile Health Apps - Pam Yoder



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  • 1. Why am I on mHealth app panel? • Physician • Psychologist • Caregiver • Early adopter from eHealth to mHealth • Startup strategist who can guide, advise, invest through growth and scaleout
  • 2. Pamela R. Yoder, MD, PhD, FACOG Qui est le Docteur Pam Yoder? La première et la seule femme en tant qu'éditrice pour le site concernant la santé. A fondé la chair de santé et de bien- être pour les femmes Revolution Health Group (now EverydayHealth) Cadre chef pour le site de Guider, Conseiller, s'investir, et diriger des étudiants et des startups dans une optique de croissance: L'Université de l'Illinois La Silicon Valley Inde Wer ist @DrPam Yoder? Die erste und einzige Frauengesundheitsredaktuerin auf Gründerin des gesundes Leben und Frauens Gesundheits Posten, RHG Leitende Bindungsbeauftragte für Globale und interaktive Leiterin von Gesundheitsgedanken Herausgeberin von #hcsm und mHealth Seiten und Apps Beraterin für Studenten und Neugründungen, die berät, anleitet und investiert 3
  • 3. Innovator in Interactive Health for Providers-Patients 4
  • 4. Apps in the Mobile Health Environment Pamela R. Yoder, MD, PhD and TEAM
  • 5. What Providers Want 6
  • 6. mHealth for Providers A mobile app must: • Be helpful • Satisfy a basic need • Have great graphic user interface • Be efficient and save time 7
  • 7. mHealth for Providers A mobile app must: • Be “lightning fast” • Be easy to use • Offer practical clinical information • “Really speed [of apps] is key, because if they’re slow/unreliable I'd [rather] log on to the desktop 10 feet away....” 8
  • 8. What Patients Want 9
  • 9. mHealth for Consumers • Function • Cost • Quality • Ease of use • Accessibility • Privacy, confidentiality 10
  • 10. Here is where mHealth gets messy. • There are many stakeholders. • Team is needed to take an idea of doctor or innovator to the patient or user. 11
  • 11. 12
  • 12. What Mobile App Developers Want 13
  • 13. mHealth Apps for ePatients • “A tree of pages that back reference one another simplifying the user experience” • Best practices • Courtesy of Ling Jong 14
  • 14. mHealth Apps for ePatients • Give haptic feedback through touch, vibration • Identify clearly any buttons, targets of link (eg, PDF) • Ensure user content is applicable to mobile device and to EHR if possible Courtesy of Ling Jong 15
  • 15. What Behavior Managers Want 16
  • 16. mHealth Behavior Management • “Gamification” • Rewards for appropriate behavior • Lack of reward for incorrect or absent responses • “Recording” behavior increases probability of that behavior occurring • Sharing accomplishments through SoMe 17
  • 17. Quantified Self: A Pathway to Personal Health intherough Ernesto Ramirez DHCX | 2.16.12
  • 18. globevisions Kevin Kelly Gary Wolf
  • 19. Makers + Users Global Collaboration
  • 20. Your Health Just in Time Just in Place Just for You
  • 21. Awareness A framework for self-tracking
  • 22. Awareness Attention A framework for self-tracking
  • 23. Awareness Attention Acknowledgement A framework for self-tracking
  • 24. Awareness Attention Acknowledgement Projection Self-Efficacy Experimentation A framework for self-tracking
  • 25. Awareness Attention Acknowledgement Projection Self-Efficacy Experimentation Reflective Loop A framework for self-tracking
  • 26. But what about Public Health?
  • 27. I We Our
  • 28. THANK YOU All icons courtesy of The Noun Project: e_ramirez
  • 29. What Biz Dev Wants 39
  • 30. By: Josh Seidenfeld, JD, MBA
  • 31. * mHealth has created over 5 billion touch-points throughout current healthcare delivery systems. * Opportunities for social innovation and commercial ventures are abundant due to increased access, quality and availability of information. * mHealth has enabled a shift in focus from patient-centric care to consumer oriented delivery models. * Collaboration and partnerships will be a key tool for mHealth success.
  • 32. * Shared Vision; * Organizational Capacity; * Subject Matter Expertise; * Complimentary Assets and Collateral; and * Market Reputation. * If all of these aspects are not aligned you should reconsider if this is a relationship your organization can afford to invest in.
  • 33. Clearly Defined Project Plan: •Roles and responsibilities must be pre-defined •A Project “Champion” should be identified •Multi-Period or Milestone planning is central for future success •Project coordination and timelines •Encourage transparency •Institute “Learning Mechanisms” for organizational growth *
  • 34. What Legal Wants 44
  • 35. Allow for Opportunity to Pivot: •Provide for specific termination scenarios and include market-based time dissolution procedures; •Consider eliminating any notification requirements, especially for third-party suppliers; •Service Levels must be predetermined, including security, data-storage and HIPAA compliance, including notification requirements; Consider the role of governmental agencies •Marketing material and promotions can lead to FDA involvement… *
  • 36. *Questions? Comments? Want to Connect? *Josh Seidenfeld *
  • 37. What Marketing Wants 47
  • 38. Surthriving in the Digital Media Landscape Akash Agarwal
  • 39. Be Disruptive @akagarw
  • 40. • The term disruptive is thrown around quite a bit today • To qualify as disruptive a company doesn’t just make something great, they change the way consumers use it • For example, just saying “we use the cloud” doesn’t equal disruptive, there needs to be some key benefit associated with the switch @akagarw
  • 41. Innovate how you Innovate @akagarw
  • 42. • Think about what you do to get the best out of your people • Many startups struggle in execution because differing ideas are never addressed • Keep an eye on the future in your plans, remember next year’s products start today @akagarw
  • 43. @akagarw
  • 44. • Understand your key benefit to consumers and OWN it • Companies die because they over- extend their focus, start somewhere and slowly integrate • Weekly all-hands-on-deck meetings are important in keeping everyone focused on primary goals @akagarw
  • 45. ENGAGE @akagarw
  • 46. • Anything important in the digital media space has to be engaging • Even in the health information business, people have to want to use it • You’ll find yourself competing for people’s time against online tools like Twitter, Pinterest, Facebook, etc. @akagarw
  • 47. Be Valuable @akagarw
  • 48. • There are plenty of other services out there that do wonderful things for people online, what do you offer that’s different? • How do you show users? & • Why is it better than what they do now? • Ask yourself the hard questions, often the best ideas start as round pegs in square holes @akagarw
  • 49. Finally... @akagarw
  • 50. It’s not about technology, it’s about solving a problem @akagarw
  • 51. A Great Example… Windows 7 Hackathon 1st Place Winner RxReminder
  • 52. mHealth for Consumers Microsoft Mobile App Winners Windows Phone 7 Hackathon competition Sahil Handa - Software Development Engineer at LinkedIn in Security Karan Uppal - Graduate School at Columbia University in Electrical Engineering Ravi Theja Yada - Program Manager at Microsoft
  • 53. mHealth for Patients • RxR is a prescription reminder mobile application • Allows people to port all the information related to a medication to their mobile phone • Also keeps track of reminders, refills and information associated with that medication 66
  • 54. mHealth for Patients • RxR imports prescription data to app using QR codes on medicine bottles • Saves patients’ preferred times for waking, going to bed and eating meals to customize the reminder timings • Associates a photo with each medicine • Permits viewing of upcoming reminders 67
  • 55. mHealth for Patients • RxR sets reminder clock so the phone automatically pops up an alarm when time to take a dose • Tracks quantity so you can reorder. (Every time the patient takes a dose, the quantity is reduced.) • Allows viewing of directions, quantity, image of medicine and frequency on ONE page. 68
  • 56. mHealth for Caregivers • RxR connects the patient’s app to family’s app so that they can be informed about dosages and whether adherence attempted • Also allows messaging family by sending a text • Provides a caregiver mode with multiple- patient support that can be used by nurses, aides in centers to keep track of meds for all patients. 69
  • 57. What Do YOU Want from an APP? Cast your vote for the name you prefer: • RxR • Rem-Med-e • Other? 70
  • 58. What Do You Want from an APP? 71
  • 59. 72 CONTACT, @DrPam, @DrPam4Women The Yoder Network Doctors 2.0 Team • Akash Agarwal • Ernesto Ramirez • Josh Seidenfeld • Karan Uppal • Ling Jong • Sahil Handa